The Suez Colonic, Just Sue It.

The Suez Colonic, Just Sue It.

Suez Colonic

After tireless digging and tugging, the mega-ton blockage that has been constipating global trade for the past six days has finally been cleared from the Suez Canal. The global trade community has given a collective sigh of relief as vessels are now starting to pass through.

What Caused This?

Besides a lack of fiber (kidding), a seasonal dust storm, known as the khamsin, blowing winds at 40 knots caused the Ever Given to veer too far right and become embedded in the canal wall. While this is the story for now, navigation experts and engineers at the Suez Canal Authority are investigating the crash for technical and human error — this could have massive insurance implications and lawsuits if a responsible party is identified.

How Did They Get it Out?

A full moon emerged (you can’t make this up) and brought in a high tide that buoyed the engineers efforts to re-float the ship. If this attempt failed, the tide would have fallen and they would have been forced to spend weeks unloading thousands of containers to help the Ever Given sit higher in the water. In total, hundreds of thousands of cubic feet of sand were removed.

The Fallout

Shipping operators estimate $12 billion of cargo is stranded along the 120-mile canal or idling outside it. Other shipping operators have already re-routed ships around the Cape of Good Hope, adding weeks and fuel consumption to the voyage. Experts estimate that this will result in another jam once all the vessels reach their destination at the same time, and over 360 vessels are waiting to pass through the canal. As a result, shipping and oil prices have risen, and the already beleaguered logistics industry will likely face additional delays and costs.

This post has been sponsored by: MiraLAX. Blockage in your canal? MiraLAX.

The Packet - Mid-image

The American Jobs Plan

Where the American Rescue Plan was Joe Biden’s attempt to bring us out of the pandemic, The American Jobs plan aims to help us the U.S. compete with China and other global powers… but mostly China. 

The plan calls for massive investment $2T in infrastructure modernization like highways, railways, hospitals, and more. It also calls for heavy R&D funds for a sustainable and secure supply chain, with large quantities of funding directed towards emerging technologies and their role in the supply chain.

The Future

Boston Dynamics has introduced a new robot prototype, named Stretch, designed to pick-and-pack boxes around warehouses and distribution centers.

Stretch can move up to 800 cases per hour, picking up boxes around 50 pounds. It can adapt to any facility layout change, and it’s battery lasts around an entire shift (and can run continuously when plugged in.) The robot is battery-powered with a charge that should last through an entire shift. It can also run continuously when plugged in. 

Just Sue It

Nike has filed a trademark infringement lawsuit against a small marketing company, MSCHF Product Studio Inc, that released 666 pairs of Satan-themed sneakers in collaboration with Lil Nas X to promote the rapper’s new song (spoiler alert: in the video he gives a lap dance to the devil) at a price tag of $1,018 each. Nike has publicly announced the shoes were made without their approval or authorization.

This comes at a time where Nike is experiencing large-scale boycotts in China, for statements Nike (and H&M) made about China’s use of forced labor to supply XinJiang cotton.

ShipHero News

The Fulfillment Innovation Wheel: 2-day Delivery

Staying competitive in today’s e-commerce landscape is easy! From the moment when the customer clicks ‘Order’, you just need to be prepared to cover potentially hundreds of miles to deliver your products to their doorstep… in under 48 hours. Tick-tock!  Learn more with ShipHero’s Fulfillment Innovation Wheel series: 2-day Delivery.

How To Create Content for Your eCommerce Business – Part 1: Video

How To Create Content for Your eCommerce Business – Part 1: Video

An eCommerce Science Series

In the world of SEO, social media and online sales, the very first step to marketing your eCommerce store is simple: content creation. 

From there, you can employ all the tips and tricks of boosting conversion, ranking higher with Adwords, and all that technical jazz, but it all starts with making authentic and engaging content … which also just so happens to be the most difficult to do.

In this blog series, we’ll cover all the ways your e-commerce business can start creating engaging content that tells your brand story and speaks to your audience. To start, we’ll break down one of the best ways for B2B and DTC brands to build trust and engage with your customer base: video

In the top 100 search result listings, video appears 70% of the time. Not to mention, viewers of your product video are 64-85% more likely to purchase after watching, depending on its quality. So if you aren’t already using video, you’re not being seen.

In this article, we’ll dive into why video is the most effective tool to be seen and to be understood. Then, we’ll explain the various types of videos you can make. Finally, we’ll give you video recording guidelines to make the best possible content. 

Ready? Lights, camera, action!

The Benefits of eCommerce Video

We know you’re here for the how-to tips, so let’s keep this brief. Simply put, leveraging video allows your business to:

  • Tell your brand story
  • Convert viewers to customers 
  • Develop engagement and community
  • Cater to a mobile audience

The facts:

  • Average visitor session duration more than triples on product pages that feature videos.
  • Customers who watch product videos are nearly twice as likely to complete their online purchase.
  • For every one customer that reads a product description, four customers would rather watch a product video.
  • Over half of shoppers say that watching product videos makes them more confident about their purchases.

As for mobile:

  • According to YouTube (owned by Google), over 70% of watch time is from mobile users, with an average mobile viewing session of 40 minutes.
  • Online retailers see nearly 50% of their traffic coming from mobile devices.

The science is out there, and video is the premier way to tell your brand story, convert customers both on desktop and mobile, and increase overall engagement. So what types of videos should you be using on your e-commerce store?

The Five Types of Video Content

There are five primary types of videos you can leverage on your e-commerce store:

  1. Landing Page video
  2. Product description videos
  3. Demonstration videos (demos)
  4. User-generated or UGC
  5. Mobile Shopping

Depending on your specific business and audience, try implementing some or all of the below to maximize your engagement.

Landing Page Video

When shoppers land on your website for the first time, whether through a search or ad, they immediately scour the page for what makes your brand unique from all the others. Landing Page videos are the perfect opportunity to tell the story of your brand, allowing you to use strong visuals that are worth a thousand words. 

Place the Landing Page video in an easy-to-spot location with an appealing thumbnail. Most companies place the video right next to their icon or slogan for easy clicks.

Product Description Video

Product Description videos are an important tool to convert site visitors to customers. With clear product visuals and well-articulated details, product videos are a great way to grab the attention of your visitors and deliver a complete understanding of what you sell and why. 

Place the product videos right underneath product photos, or even consider substituting photos for clickable videos. The primary call-to-action for these videos should be to place items in their online shopping cart. 

Product Demonstration Video

If a customer is interested in your product but not completely sold, they will seek out more information. Product Demonstration videos show the customer how your product is used, and how the product can interact with the world around it. 

If you have a physical product, show how a customer can interact with or use the product. If it’s a software or digital product, consider screen-recording and walking through real-life use cases.

Product Demonstration videos are typically less “polished” than an advertisement and should feel like an authentic experience. E-commerce brands typically put these on YouTube and include links throughout the shopper journey. 

User-Generated Video

Beyond videos produced by your company, some customers still seek a more genuine, authentic opinion. This is where User-Generated Content (UGC) allows your loyal users to share their personal experiences with your product and your brand. You may also know this as Influencer marketing, Ambassadorships, and more social media advertising. 

51% of shoppers in the US say they trust UGC more than any other content on a company website, because after watching the videos, they have a better understanding of how the products work in a sincere, real setting. 

Modern online retailers add UGC to their webpages to create community, and if you’re an established brand, your users will compete and have pride in appearing on your website (e.g., Nike). 

Mobile Shopping Video

Mobile Shopping videos are those optimized videos catered specifically for users watching on a smaller screen, with features built in to click and purchase directly from their mobile device.

With a specific size and aspect ratio for product videos and images, along with predetermined social media channels (e.g., Instagram Shopping), you can provide a holistic mobile-shopping experience.

Wrap It Up

Successful eCommerce retailers are able to reach large audiences with creative, shareable content, and then convert that audience into customers with a well thought out shopper journey.

Video is an important tool in both capturing your audience’s attention and giving them the information they need to make a purchase. With the above information, you are now on your way to telling a better brand story and using powerful visuals to explain your products.

Once you’ve made the sale and the customer has clicked the ‘Order’ button, what comes next? How do you get your product to your customer’s door? And if the customer needs to return your product, how do you handle it? That’s where a 3PL like ShipHero comes in, to help you simplify everything that comes after the ‘Pay Now’ button. Learn more at ShipHero.com.

10 Best Warehouse Management Software in 2021

10 Best Warehouse Management Software in 2021

If you want a superhero inventory, shipment, batch picking, and return management solution, you have to try ShipHero. It is a sophisticated warehouse management software with powerful order management and cloud accessibility. Large corporations worldwide trust ShipHero to grow their businesses.

Read more at Blogarama
Understanding the Impact of Brexit on Ecommerce & Global Logistics

Understanding the Impact of Brexit on Ecommerce & Global Logistics

It’s official, as of 1 January 2021, ecommerce businesses that ship products to and from the United Kingdom must comply with a slew of new regulations, customs requirements and duties.

Failure to comply could land you with royal consequences like products blocked at customs, surprise fees and fines, and frustrated customers that never got their product or paid unexpected customs fees.

Read more at SavvySME
Strip NFTease, E-Crime on the E-rise

Strip NFTease, E-Crime on the E-rise

The Rise of E-Crime

This week, hackers released a database of personal data on over 533 million Facebook users, including emails, phone numbers and more (You can check to see if you were part of the leak here). Security experts say that this information has been available on dark-web for a while, and this recent “leak” is just a large accumulation of previously leaked data.

Am I in trouble?

Because this information is not new to hackers on the dark web, you may not experience an increase in theft attempts to you as a person; however, this large, aggregated leak is a treasure trove for hackers and cyber criminals hoping to steal from e-commerce companies.

Oh dang.

In 2020 alone, Sift estimates that more than $1 trillion was lost globally due to cybercrime. According to the same report, 62% of all payment fraud took place on a mobile device, and 45% of the U.S. e-commerce market was conducted on mobile devices in 2020. The perps mainly used ransom-ware attacks (taking control of a company’s systems and extorting them for money) or by using email-delivered malware to learn passwords and siphon funds.

Who are they targeting? 

Transportation was the top targeted vertical, with reports of coordinated efforts to steal food/liquor deliveries in broad daylight. Also, loyalty businesses was the top targeted industry with a 275% increase in fraud attempts.

Where does this money go?

Video games mostly… actually. The top item purchased by cybercriminals is video game currency, followed by cryptocurrencies and site credits.

Strip NFTs

After 83 years, the major-league trading card company, Topps, announced plans to go public in a SPAC merger valued at $1.3B. The recent NFT-craze allows Topps to link collectibles to digital tokens, then receive payouts through Smart Contracts for the second-hand market sales — like the Mickey Mantle card that just sold for $5 million (which Topps made a whopping $.05 on over 70 years ago). Beyond sports, Topps has forged partnerships with Marvel and Star Wars to branch into the collectibles market.

Smart Motors

Turntide Technologies says it’s able to use recent advances in machine learning, software and electronics to create highly efficient motors that greatly cut carbon emissions. Buildings owned by BMW, JLL and Five guys, as well as cooling systems on dairy farms, already use this smart motor to reduce their carbon footprint, and companies that have retrofitted old motors with this smart motor have cut their HVAC motor energy consumption by 64% on average. If scaled out to replace all motors, Turntide says it could eliminate 25% of global carbon emission.

Speaking of Engine-uity

NASA’s Mars Helicopter, Ingenuity, has survived its first Martian night and is sending miraculous pictures of the Red Planet, which (spoiler) don’t look too red.

ShipHero News

How To Create Content for Your E-commerce Business – Part 1: Video

The very first step to marketing your e-commerce store is simple: content creation. In the world of SEO, social media, and online sales, check out our blog to find out what it takes to create authentic and engaging video content that builds trust with your customer base. 

The Fulfillment Innovation Wheel: Data Now

It’s your data, and you need it now! Reporting & Analytics has never been more important to your e-commerce warehouse operations. Find out the KPIs and reports you need to make to stay competitive, in our newest blog for ShipHero’s Fulfillment Innovation Wheel series – Data Now.

How To Get Free Shipping Supplies To Save On Shipping Costs

How To Get Free Shipping Supplies To Save On Shipping Costs

Shipping customer orders on time is one of the most critical parts of your fulfillment process. And it’s vital to optimize the shipping process to keep customers happy.

Consumers are always looking for brands that offer them faster shipping times with minimal shipping costs (thanks, Fulfillment-By-Amazon.) While meeting these expectations isn’t always easy, business owners can lower shipping costs by reducing costs at individual stages of the fulfillment process.

One part of the shipping process where business owners can cut costs is packaging by getting their hands on free shipping supplies. There are a few promising ways to score some serious free shipping supplies, and we’ll take a look at those now!

How to Choose the Right Shipping Supplies

Good shipping practices balance safety and budget. Your packaging needs to ensure that items arrive safely, but you can’t use too many shipping supplies because it’ll raise costs.

Here, we’ll take a look at the three critical elements of good packaging for product shipping:

Containers

You have two main types of containers when shipping products, which are boxes and mailers. To ensure your items arrive safely at their destinations, you want them to fit snugly in their containers, so choose the smallest box possible. In addition to ensuring your items’ safety, small shipping boxes incur lower shipping costs. 

Cushioning and Void Fill

Cushioning like bubble wrap, air pillows and packing peanuts fill the empty space in your containers, so your items don’t get jostled around during transit. Whichever cushioning method you choose, ensure that your products stay in place while the box is being moved so they won’t get damaged.

Special Care for Fragile or Irregular Items 

Some items need special treatment to ensure their safety during transit. Here are some ways you can handle fragile or irregular items:

  • Multiple items in one box: Wrap each item with foam or bubble wrap so they don’t get scratched when bumping into each other during transit.
  • Delicate or fragile items: Wrap especially fragile items in bubble wrap or styrofoam sheets and fill the box with packing peanuts to ensure they stay in place.
  • Items with sharp edges: Dull the edges by placing folded cardboard or using a reinforced double-wall box to prevent the edges from breaking the packaging.
  • Wallpaper, posters, or rugs: You can’t fold items that shouldn’t have creases. Instead, roll them up and deliver them in tubular shipping boxes.

Where to Buy Cheap Shipping Supplies 

You may need to buy your own shipping supplies if you handle shipping and delivery without third-party logistics. Here are some great places to get packaging materials and supplies:

Local Stores

If you’re only shipping a few items, your local office supply or stationery stores usually sell the things you need. Prices between stores may vary, so shop around to find the best deal.

Big Box Stores

Big box stores like Target and Walmart have locations all over the country, which makes shopping for shipping supplies easier. These stores also offer bulk shipping supplies for reasonable prices.

Amazon

Online retailer Amazon sells all kinds of shipping supplies, from poly mailers to cardboard boxes, at reasonable prices. For instance, a 25-pack of cardboard boxes is just $21.99 and can go even lower if you have the relevant coupons.

Additionally, Amazon also accepts cryptocurrency payments via BitPay.

eBay

eBay offers self-branded packing supplies like boxes, mailing envelopes and packaging tape to help its sellers deliver their goods. While it’s easy to access, eBay Shipping Supplies doesn’t have the best prices – a set of 25 cardboard boxes costs $31, for example.

To find better deals, you may need to look through eBay listings and search for sales and auctions that sell low-priced packing supplies.

Carriers That Offer Free Shipping Supplies

Many different carriers offer business owners free shipping supplies. One thing to keep in mind with each carrier is they only let you get free supplies if you use their services. For example, you can’t walk into the UPS store with FedEx’s packaging and expect them to let you ship it. 

Let’s see what each one is offering.

How to Get Free Shipping Supplies From UPS

The advantage of working with a UPS store is they provide different boxes for each category of mail services. All you have to do is walk into your local UPS store, and they’ll provide packages for free.

How to Get Free Shipping Supplies From FedEx

You can get free shipping supplies from FedEx by going to their retail locations or ordering shipping supplies online. The packaging is complimentary when you ship with FedEx.

Are FedEx Boxes Free?

Yup! FedEx offers free shipping boxes and free shipping supplies in great variety. These boxes are free in small, medium and large sizes.

How to Get Free Shipping Supplies From USPS

The United States Postal Service offers shipping boxes and envelopes for free through its website. You can get boxes and envelopes in various USPS-standard sizes, which makes shipping easier if you deliver products through USPS. 

However, there is a restriction to keep in mind when getting free boxes from USPS. When shipping your products, your mailing service must match the service listed on the package. For instance, using a Priority Mail Express flat rate envelope means you can only use USPS Priority Mail Express service.

Which Shipping Boxes Are Free at the Post Office?

The free boxes at the US Post Office include different USPS Priority Mail Boxes like the priority mail medium flat rate box and other free USPS boxes like the small flat rate box and the large flat rate box.

 

Where to Get Poly Bags for Shipping

You can buy poly bags wherever shipping supplies are sold. Some of the best places to look for poly bags include:

  • Local stationery stores or dollar stores
  • Large retailers like Walmart and Target
  • Amazon
  • eBay

Does USPS Have Free Poly Mailers?

The USPS does not offer free poly mailers, but you can get similar items like padded envelopes from its website.

USPS Poly Mailer Shipping Costs

Poly mailers are often used for lightweight items, so the cost of shipping poly mailers is generally very affordable. If you’re using USPS First Class Mail, shipping a package under 13 oz starts at $0.49.

How to Get Free Shipping Supplies from DHL

DHL is one of the most prominent names in international shipping. If you have a DHL account, you can order free shipping supplies from its website. Available items include boxes of various sizes, envelopes, flier bags and waybill sleeves.

Tips to Keep in Mind With Carrier Packaging

Free carrier packaging is excellent, but it’s not a ‘no-strings-attached’ deal. Here’s what to keep in mind when using free supplies from carriers.

Use Specific Mailing Services

When you’re getting free shipping supplies from a carrier, it’s often complementary, which means you are limited to a specific mailing service. Again, you can’t expect to get free supplies from FedEx if they know you’ll ship with UPS.

Use Only Specific Carriers

Carrier-supplied free boxes come with shipping labels and stamps, so other carriers can’t use these boxes.

Don’t Order More Supplies Than You Need

We know it’s tempting, but carriers offer free shipping supplies and expect etiquette from their customers. So, don’t order more supplies than you need, even if they’re free. If it takes too long to get shipping supplies, head to your nearest customer center to pick up the supplies when needed.

Alternative Methods to Get Free Shipping Supplies

If you don’t want to commit to a carrier, there are other ways you can find free shipping supplies.

Reuse Old Packages

A great and cost-effective way to source your packaging is to look for reusable old packages and take off their old shipping labels. You can look up free packaging ads on websites like craigslist to reuse packaging that would have otherwise gone to the landfill.

Get Old Boxes from Local Stores

You can get free shipping supplies and old boxes from local stores. Depending on what type of packaging supplies you require, you could swing by your local furniture stores, grocery stores, boutiques, etc. This practice is especially popular with the community of recyclers and is a sustainable move for the environment.

Let ShipHero Handle Shipping for You

ShipHero is a leading 3PL that handles fulfillment for e-commerce brands. Here’s how you can improve shipping and grow your business with ShipHero.

The Right Packaging for Each Shipment

We use the packaging that we know is best for the types of products you’re selling for every order. We consider factors like size, weight, fragility and more when we pick and pack orders. This will save you money on shipping costs as we don’t charge for shipping supplies.

Save on Shipping Costs

ShipHero has volume discounts with major carriers like USPS, UPS, FedEx and more. We pass these savings on to you to reduce shipping costs. Our distributed fulfillment network sends orders to warehouses closest to your customers to reduce shipping costs and transit times.

Conclusion

The advantage of free shipping supplies is that since you can reduce your shipping costs, your business can lower the shipping charges that customers incur. Remember, customers are looking for faster shipping times and minimal costs, so you can drive sales by presenting them with attractive shipping options.

Get started with ShipHero today by clicking the button below. 

Free Shipping Supplies FAQs

What shipping supplies does a typical business need?

Most businesses need shipping supplies like boxes or envelopes, package cushioning and tape. Here’s a quick checklist of shipping essentials every business should have:

  • Cardboard boxes
  • Poly mailers
  • Bubble wrap
  • Packing peanuts
  • Packing tape
  • Plastic wrap
  • Shipping labels
  • Markers or pens

How do you get free shipping supplies like boxes & mailers? 

You can get free shipping supplies from carriers like USPS, UPS and FedEx by ordering through their website. Then, you can have them delivered or pick them up at the nearest office.

What should I know when using free carrier packaging? 

Generally, mail carriers only accept free packaging from their own brand. So, for example, you can’t use a UPS box to deliver goods through DHL.

About ShipHero: We make it simple for you to deliver your eCommerce. Our software helps you run your warehouse, and our outsourced shipping solutions eliminate the hassle of getting your products to your customers. With over 5,000 brands and 3PLs relying on us daily, we’re here to help with all your logistics needs.

350: How To Outsource Inventory Management To A 3PL With Aaron Rubin

350: How To Outsource Inventory Management To A 3PL With Aaron Rubin

Aaron is the shipping expert on the Ecommerce Fuel forums. He runs his own 3PL or 3rd Party Logistics firm and warehouse software company called ShipHero, and he built a 7 figure online store at 19 years of age. In this episode, we do a deep dive into Aaron’s experiences with eCommerce along with every question that I could think of related to using 3PL to handle inventory for your shop.

Read more at My Wife Quit Her Job

How to Master Inventory Management on Shopify

How to Master Inventory Management on Shopify

Proper inventory management is crucial to building a thriving Shopify store. Statistics from Shopify reveal that sellers accrue almost $2 trillion in costs due to inventory mismanagement. The losses are spread among overstocking, out-of-stock items and preventable returns.

Interestingly, these aren’t the only problems associated with inventory management. Shopify store owners still have to battle missing items, misplaced inventory, wrong product packaging and delivery, among others. If you can establish a solid foundation for tracking inventory on your Shopify store, you’re on your way to building a genuinely agile eCommerce business.

What is Inventory Management?

Inventory management refers to how businesses manage goods as they move along the supply chain. eCommerce inventory control ensures that companies know their products are in stock and are notified when inventory needs to be replenished.

Ultimately, a good inventory management system should minimize costs, satisfy customer demand and help you maintain optimal inventory levels. It should also centralize your data, making it accessible to the appropriate point persons.

Part of stock management is inventory control, which is the process of handling existing inventory, while the former primarily involves forecasting, ordering and receiving goods.

Why is Inventory Management Important?

Inventory management is the key to any eCommerce business’ success. It ensures customer satisfaction, keeps businesses profitable and minimizes operational costs. Other benefits of having an effective inventory management system include the following.

No Spoilage or Dead Inventory

When your inventory moves faster and your product lines stay healthy, you don’t put anything to waste. Regular inventory updates can help you avoid spoilage with perishable goods like food and beverages. Similarly, automatic stock updates can prevent dead stock, which are non-perishable products that are no longer in season.

Early Detection of Low Stocks

Most American retailers without powerful inventory software only have an inventory accuracy level of 65%. The more warehouse locations they have, the more this percentage falls. 

Fortunately, perpetual inventory systems inform you of available inventory items in real time, preventing stockouts and missed sale opportunities. Instead of scrambling to increase your stock flow, early stock alerts can remind you to make refills in advance.

Improved Cash Flow

Cash flow shortfall is a persisting problem for businesses without perpetual inventory systems. The best way to increase cash flow is to turn inventory into revenue. When you factor inventory into your business operations, you get insight into how much you can sell and buy at any given time.

Remember, inventory flow can directly impact your future sales. Projecting when you’re about to run out enables business owners to accurately plan and increase sales.

Minimized Warehouse Costs

Efficient inventory counts tell you what items are selling fast and which don’t. You can free warehouse space up and store items that sell more by keeping up with sales volumes. 

In addition, you can monitor every single product that doesn’t sell, potentially cutting them out of your inventory. When you stock only what is necessary, you can downsize your warehouse and save on costs.

Improve Shopify Fulfillment Network

By employing effective inventory management methods, you can hasten the fulfillment process. For instance, if you have multiple fulfillment partners, inventory management techniques like distribution ensure that you are close to buyers and can keep customers happy. Doing so also ensures that customer returns are seamless and you can easily re-enter usable inventory into circulation.

What is an Inventory Management System?

Inventory management systems enable users to track inventory quantity and streamline processes from purchasing to end sales. Key features of a stock management system include: 

  • Barcode scanning
  • Detailed reports
  • Labeling and documentation
  • Purchase and supplier management
  • Low stock alerts
  • Stock turnover rates
  • Bills of material (BoM) management

What is Inventory Management for Shopify Stores?

Inventory management for Shopify stores is the systematic approach to sourcing, storing and tracking your inventory. With a proper inventory management system in place, you’ll have the right stock at the right levels, in the right place, at the right time and at the right price.

Plus, it’ll reflect on your Shopify store listings. That way, you can avoid preventable losses due to out-of-stock items, overstocking and returns, and your brand has a better shot at survival, growth and profitability.

Why Inventory Management Matters for Shopify Stores

Inventory management is crucial to the success of Shopify stores. If you can get this aspect of business right, you’ll reduce overall inventory costs, optimize order fulfillment and position yourself to serve your shoppers better. Below are some of the benefits of proper inventory management:

Accurately Track Inventory and Prevent Stockouts

Shopify store owners understand that meeting customers’ needs is crucial to profitability. If you frequently run into stock management problems like overstocking, out of stock or overselling, you’re likely to have many dissatisfied customers. Ultimately, they would go elsewhere to make a purchase, and you may never see them again.

Better Cash Management and Inventory Accounting

If you have too much stock that you can sell within a reasonable period, you’re leaving your capital idle while wasting precious storage space. Knowing how much product to stock helps minimize the amount of dead stock on your shelves and levels out cash flow.

Improve Multi-Channel Selling and Demand Forecasting

Proper inventory management facilitates seamless selling across multiple marketplaces. For example, suppose you’re selling on Shopify, Amazon, eBay, Etsy and your business website. In that case, you’ll need to stay on top of your stock levels to convey accurate information to customers across these platforms. Inventory management also helps you accurately forecast demand, so you’ll always have what your customers need in stock.

Save Inventory Dollars

Virtually every task involved in inventory management helps you manage your resources efficiently. If you stock the right amount of the right products, you won’t waste inventory dollars on storage space. There’ll also be fewer cases of spoiled or expired inventory since your turnover rate will be optimal. Furthermore, the potential gains of having what your customers need in stock whenever they need it is unquantifiable.

Inventory Transfers

Due to varying demand levels, you may frequently have to transfer inventory from one marketplace to another when selling across multiple channels. If you do not follow the right inventory management practices during the transfers, tracking each channel’s inventory levels gets harder.

Shopify Inventory Management Challenges

Shopify has built-in inventory management software that’s adequate for tracking your inventory and managing sales on Shopify. However, the native Shopify app can’t cater to retailers’ unique needs who sell on multiple channels. Here are three common problems you’re likely to experience with Shopify’s native inventory management solutions:

Products That Don’t Integrate Into Shopify

Shopify has a long list of restricted and prohibited items. If you sell one of these products on other platforms, you’ll be facing a significant challenge with multi-channel inventory management.

Often, the only viable option is to have separate inventories for Shopify and other platforms. This complicates the inventory tracking process and can lead to inaccurate or inconsistent stock levels across the different channels.

Automated Inventory Replenishment

As your SKU library expands, your inventory management process will likely become more complicated, and there’ll be more opportunities for inventory management errors. To prevent these problems, you need inventory management software that automatically replenishes depleted stock from suppliers.

Such a program should recommend order quantities by factoring in your sales volume on Shopify and other channels. Unfortunately, the native Shopify app may be unable to carry out the task effectively.

Functionalities Across Channels

The native Shopify inventory management software does not fully support multi-channel selling. For example, the app cannot estimate all the product variants in your online stores. This information is vital to evaluating the performance of your products on channels other than Shopify.

Phantom Inventory

When your system reports items that don’t exist in your store, you risk creating phantom inventory. Without accurate and powerful reports, your business can become susceptible to errors and shrinkage. 

While enterprise resource planning has its advantages, it does come with a steep learning curve, so always brush up on your inventory management tips.

How Do Shopify Merchants Handle Inventory Management?

How you utilize the different types of inventory management will ultimately depend on your business goals, existing systems, retail locations and other requirements. You can implement several strategies when using inventory management for the Shopify app.

FIFO Principle

The first-in, first-out (FIFO) principle prioritizes selling the old stock first, which is an ideal method for retailers that sell perishable goods. To achieve a FIFO system, warehouse management begins from the back, pushing older products to the front.

LIFO Method

Opposite the FIFO method is last-in, first-out or LIFO. This method involves selling your newest stock first, which benefits businesses that want to curb rising prices. While this method will lower taxable income, it will also yield lower profits and can negatively impact your retail business’ bottom line. 

Regular Auditing

Facilitating a regular inventory and supplier audit can put the current state of your business into context and pinpoint areas of improvement. There are several ways to keep track of low or excess inventory:

  • Physical inventory count: A physical inventory count refers to year-end inventory reporting. Count your stock to pinpoint discrepancies, update accounting and file income tax.
  • Spot check: Count products in stock one by one throughout the year to ensure you have enough of that particular item. Spot checking is best for fast-moving items.

On top of physical audits, supplier audits can help identify areas of risk, improve your standards, enhance supplier communication and increase customer satisfaction. 

Relationship Management

Relationship management is imperative to adapting quickly, especially if you have more than one retail store location or a thriving online business. 

If you have a bad supplier, you could have insufficient inventory or too much of it. The better your relationships, the easier it’ll be to bring up issues with suppliers and resolve them. Keep your suppliers in the loop by letting them know when you’re expecting a sales increase, if you’re experiencing inventory dips or if a specific product is running behind schedule.

Accurate Forecasts

Accurate forecasts are challenging to achieve but not impossible. If you want to ensure you’re stocking the correct inventory, keep an eye on: 

  • Your average growth rate
  • Market trends
  • Upcoming deals and promotions
  • Predicted ad spend
  • Daily, weekly and monthly sales
  • Sales comparisons

Noting these metrics can help you make more informed inventory decisions and prevent miscalculation in inventory mean.

What to Look For in a Shopify Inventory Management App

The Shopify App Store boasts numerous third-party inventory management tools that can make up for the native app’s shortcomings. Brands that sell on multiple channels typically layer these inventory apps over Shopify’s inventory management software to deliver the best results. 

But how do you know the right app to choose among the scores of available options? Here are the nine inventory management features eCommerce store owners should look for in any app.

Multi-Warehouse and Multi-Channel Functionality

A good inventory management app must be capable of syncing your inventory across all sales channels and fulfillment centers. When you update your inventory, it should reflect in real-time or at most within fifteen minutes.

Order Routing and Automation

The app you want to choose should automatically route orders to the nearest fulfillment center to save on shipping costs. The order routing will be based on inventory availability across fulfillment centers, destination zip code and delivery date. Your inventory management app should direct the order to the warehouse, guaranteeing cost-effective and timely delivery.

Inventory Control Features

You want an app that allows you to adjust the number of units on your listings across channels. The inventory adjustments should reflect in real-time to prevent overselling or processing the payment for an order you cannot fulfill.

Comprehensive Analytics and In-Depth Reporting

You should be able to generate real-time data about stock level, inventory turnover, sales margins, profitability, etc., from your inventory management app. All these metrics can guide your purchase decisions and help you satisfy your customers better.

Shared Inventory Across Listings For the Same Product

The ideal app should be capable of tracking inventory across multiple listings for the same product. This is one of the shortcomings of the native Shopify app, as it cannot effectively manage multiple inventory listings that rely on one source.

Automated Inventory Replenishment

Your inventory management system should be able to generate purchase orders once you have the lowest inventory levels automatically. Furthermore, it should recommend order quantities based on previous sales data. These capabilities will significantly streamline your stock replenishment process.

Locked Inventory

If you offer special promotions or pre-order sales, you may want to prevent the items from showing on listings. However, you’d still want them to show on your total inventory since you’ll be processing pre-orders and promotional sales orders. The best Shopify inventory management apps have a wide range of features for locking such products.

Cross-Channel Capabilities

As mentioned earlier, brands that sell across multiple channels will benefit significantly from having a bird’s eye view of their inventory and sales data across each channel. For example, they should know how each SKU is shared across listings, the quantities of inventory in each warehouse at any given time, the amounts appearing on the listings across each channel, etc. Not all inventory management software can provide these vital pieces of information as desired.

How ShipHero Makes Inventory Management Easy on Shopify

If you’ve been looking for an all-encompassing Shopify inventory management app that allows you to fulfill orders expediently and manage inventory while still giving you the best shipping rates, ShipHero is the future of inventory management. Our inventory planner serves over 4,000 eCommerce brands and third-party logistics (3PL) companies, and you’ll no doubt enjoy our custom workflows. Below are a few advantages of ShipHero over its competitors:

All-in-One Inventory Tracking

With ShipHero, inventory management doesn’t stop at knowing what’s left in your warehouse or fulfillment center. Our all-in-one inventory tracking feature gives you limitless capabilities, including but not limited to tracking a product’s shelf life, tracking movement across warehouses, monitoring sales data across each sales channel, figuring out the best shipping routes and even providing customer experience insights.

These features allow you to monitor inventory movement in and out of your fulfillment centers while ensuring you give your customers the best shopping experience.

Easy to Set Up Shopify Inventory Integration

ShipHero is available on the Shopify App Store, and it seamlessly integrates with all the essential Shopify features. For example, the app easily connects with Shopify POS and allows you to swiftly and securely process customer orders as they come in. Beyond Shopify native apps, ShipHero also boasts numerous integrations that make it easy to connect shipping carriers, other eCommerce platforms such as WooCommerce and other essential business software like Inventory Planner.

And it still doesn’t end there. ShipHero further boasts over 20 partners that provide systems expertise and integrations to help you get more out of the app. FedEx, Hermes, LaserShip, DHL, USPS, WooCommerce, Walmart and Shippo are just some of ShipHero’s illustrious partners.

Inventory Reorder Alerts

As already emphasized, the ideal inventory management app should be capable of automatically reordering inventory based on your sales records. ShipHero also ticks this box, and it can significantly streamline your stock replenishment process while helping your in-house buyers make better decisions.

Also, since the app can have multi-channel integrations, it monitors your stock level across all the warehouses and factors in your sales data across each sales channel before placing the order. So, you can rest assured it’ll suggest just the correct quantity you need to satisfy all your customers and not just your customers on Shopify.

Conclusion

The native Shopify inventory management app can satisfy your needs if you only sell a few items on Shopify. However, the app’s limitations become more glaring when you explore other channels and expand your SKU library. 

You’ll have to manually input SKUs into individual listings and update your stock levels, which can lead to poor inventory management. Doing this is akin to going back to managing stock using excel spreadsheets, and there’s no doubt your stock managers can make better use of their time.

Thankfully, ShipHero, an all-encompassing option for inventory management that integrates seamlessly with Shopify, is the commerce solution you need. The software possesses the much-desired multi-channel inventory management capabilities to streamline your inventory management tasks, get real-time location data, achieve strong sales and improve operational efficiency. 

What’s more? You’ll be incurring significant cost savings while leaving your customers pleasantly satisfied. ShipHero helps you spend less time on inventory and has just the attributes you need to stay ahead of the competition.

Get started with ShipHero today by clicking the button below.

Shopify Inventory Management FAQs

Is there inventory management in Shopify?

Yes, there is built-in inventory and warehouse management on Shopify. You can track inventory history, stock transfers and product variants, adjusting stock levels as necessary.

Which is the best inventory management software integrated with Shopify?

The best inventory management for Shopify is ShipHero, which is ideal for growing and high-volume brands. ShipHero provides real-time tracking for stock transfers, levels, sellouts and replenishments. It also offers full warehouse management, enabling users to automate repetitive functions that contribute to a complex workflow.

In addition, ShipHero provides advanced reporting and personalized dashboards that make it easy to share data across teams. Other advanced features besides direct integration with Shopify include multi-location inventory, barcode scanning and supplier management. ShipHero also serves 10% of Shopify Plus stores globally.

How do I add a stock to Shopify?

You can add stock to your Shopify account by following these steps:

  1. Click on Products from the Shopify admin page.
  2. Click Add Product.
  3. Entitle your product and add a description.
  4. Save your product.

There are additional options for updating your stocks on Shopify, including duplicate, tags, edit, barcode scanning, delete and archive.

About ShipHero: We make it simple for you to deliver your eCommerce. Our software helps you run your warehouse, and our outsourced shipping solutions eliminate the hassle of getting your products to your customers. With over 5,000 brands and 3PLs relying on us daily, we’re here to help with all your logistics needs.

Let us know how we can help you today by scheduling a call HERE.

Bezos Final Farewell, Suez Drama Continues, Historic Alibaba Fine

Bezos Final Farewell, Suez Drama Continues, Historic Alibaba Fine

Bezos Kisses Amazon Adios – Part Dos

On Thursday, Jeff Bezos released his final letter to shareholders before he relinquishes his CEO title next quarter, to incumbent Andy Jassy, CEO of Amazon Web Services. In the address, Bezos commented on the recent Union election that took place in one of its Alabama warehouses. 

“While the voting results were lopsided and our direct relationship with employees is strong, it’s clear to me that we need a better vision for how we create value for employees — a vision for their success.”

Jeff Bezos

An Appelbaum a Day… 

Keeps poor labor conditions away. Stuart Appelbaum, who led the campaign in Bessemer, Alabama and is the president of the Retail, Wholesale and Department Store Union, says that Bezos’s statement is an admission that their mistreatment claims have been correct, and there needs to be more conversation about how Amazon treats its employees.

“His admission won’t change anything, workers need a union – not just another Amazon public relations effort in damage control.”

Stuart Appelbaum

Why Unionize?

Workplace injury and rigorous schedules have been the main topics during these Union elections. In his new role as Amazon’s Executive Chairman of the Board, Bezos plans to focus on how to make Amazon’s warehouses safer: approximately 40% of work-related injuries are sprains or strains caused by repeating the same motions over and over. There have also been reports of employees having to use shipping packages and bottles to “relieve themselves” due to a lack of bathroom time. Amazon has denied these claims.

The Packet Mid-Image

Un-Fair Trade

The Ever Given cargo ship, which famously disrupted the Suez Canal last week and held up $9 billion in global trade a day, has been detained by the Suez Canal Authorities, who are calling to be paid $916M in reparations, including $300M for ‘loss of reputation’. In response, the Japanese owner, Shoei Kisen Kaisha Ltd., responded “you know what, keep the ship”. Not really, Shoei Kisen Kaisha and the Suez Canal Authorities are still negotiating a figure. 

Ali-wahhh-wahhhh

Earlier this week, Chinese e-commerce titan Alibaba received a $2.75B slap on the wrist from China’s State Administration for Market Regulation, totalling 4% of Alibaba’s 2019 revenue. This record fine serves as a conclusion to their high-profile antitrust investigation, which came months after Jack Ma’s criticisms of the Chinese regulatory system. In a press statement, Alibaba called the fine “an important action to safeguard fair market competition”, and then went and pouted in time-out.

Busch Beer is for the dogs

Tired of sharing your beer with your dog? Busch Beer has announced a contest to hire a doggo “Chief Tasting Officer” for its popular Busch Dog Brew, and the winner could take home $20,000! To enter, post a picture of your pooch on social media with the hashtag #BuschCTOcontest… so animal services can come pick them up. JK sounds fun, good luck.

ShipHero News

How to Master Inventory Management

Breaking: Shopify reveals that sellers accrue $2 trillion in costs due to inventory mismanagement like overstocking, out-of-stock items, and preventable returns. Learn how to master your inventory management and reduce your costs with the simple steps given in our latest blog. Check it out!

BariatricPal Case Study

BariatricPal Case Study

Gym bros, swoll-mates, keto cadets… no matter what you call it, weight-loss and fitness journeys are a lot more fun and successful when you have a trusted companion by your side to support you, motivate you, and keep you on track towards your health and fitness goals.

That’s exactly how this e-commerce CEO’s voyage started — while embarking on his own health journey and after a personal bariatric surgery, Alex Brecher, CEO of BariatricPal, recognized the need for support, connection, and community.

On the same day that I came home from surgery, I launched a weight loss surgery forum to share information on procedures, diets, and related topics. That was 17 years ago. Now the forum has 374,000 members and over 4.5 million posts.

Alex Brecher, CEO of BariatricPal

In 2015, the BariatricPal store was launched to provide the bariatric community with high-quality food, snacks, vitamins and health accessories. The company currently owns 4 brands: BariatricPal (Store), PatchAid (vitamin patches), NutriNoodle (pastas), and Alex’s Acid-Free Organic Coffee.

Since health & fitness is such an important part of our lives (especially for those of us that gained the Covid-19lbs #thanksgrubhub ????), we just had to sit down and chat with the fine folks at BariatricPal, break down their business into sizable chunks, and chew it over 25 times.

Alex, thanks so much for joining us! To start us off, you look amazing.

Alex Brecher: “You stop, you look amazing.”

Ohhh quit making me blush, you scoundrel! I could lose a couple.

Alex Brecher: “From where??”

Okayyy, that didn’t happen but he does look great — take 2: Alex, thanks so much for joining us! To start us off, please tell us about your business.

Alex Brecher: “BariatricPal is a brand and online community that offers a one-stop shop for a huge range of vitamins, supplements, and diet food, including 3,500+ products from over 150 bariatric-friendly brands. The story of BariatricPal began in the most personal way – with my bariatric surgery. While embarking on my own health journey, I recognized the need for support, connection, and community.

“On the same day I came home from surgery, I launched a weight loss surgery forum to share information on procedures, diets, and related topics. That was 17 years ago. Now the forum has 374,000 members and over 4.5 million posts.

“As millions of Americans, and countless people across the globe, continue to spend billions of dollars on weight-loss products, BariatricPal’s popularity is showing no signs of slowing down.”

What was your fulfillment model before switching to ShipHero? What were the challenges or areas of improvement?

“At first, we fulfilled all orders out of a spare room in my office. After a few months, we switched to a 3PL, which we used from Nov 2015 – August 2017. Due to the growing number of SKUs, we outgrew our 3PL and moved into our own warehouse on 8/17.

“The 3PL was having issues scaling with our growth, and towards the end of our business relationship, we had orders that were massively delayed and inventory took weeks to receive. After crunching the numbers and talking to ShipHero, we realized that we could operate fulfillment for much less than we were paying and at the same time be much more efficient.

“We should be moving to a new, larger warehouse after this summer.”

Congratulations! Crunches to get summer ready, who knew? And what were the main goals for your company when deciding to alter your fulfillment logistics?

“We had two goals. First, we wanted to increase the speed that it was taking customers to receive their orders from the time they placed the order on our site. Second, we wanted to decrease our fulfillment costs.

“When searching for a fulfillment partner, we valued compatibility with Shopify, ease of use, and of course, cost.”

Why did you choose ShipHero?

“Choosing ShipHero came down to three factors: 

  1. It was the PERFECT solution for what we were looking for: It allows us to efficiently pick, pack, and ship and receive and create purchase orders.
  2. The pricing is reasonable and affordable.
  3. Very good product support”

 

Just like you, we’re all about supporting our community. What was the experience like integrating ShipHero?

“It was a lot less difficult than I had expected. We did run into a few bumps in the road and support was super helpful, patient and communicative. They held my hand through the entire migration process going from the 3PL to ShipHero.”

We’ll never let go ❤️  What advantages have you seen with using ShipHero?

“It’s allowed us to scale our growth and assist us with running a very efficient warehouse operation.

“We also use ShipHero’s Bulk Ship feature to ship our subscription boxes each month. Offering a subscription box allows our customers to sample the many new bariatric products we add to our store each month. This allows us to streamline the entire shipping process without our team being required to pick and weigh each subscription box individually. It saves a huge amount of time and our team loves it.”

Ready to start your personal journey to health and wellness? Follow Alex Brecher and get your BariatricPal and associated brands at their website(s). 

https://store.bariatricpal.com/

https://patchaid.com/

https://nutrinoodle.com/

https://acidfreecoffee.com/

Facebook

https://www.facebook.com/BariatricPal

https://www.facebook.com/Patchaid

https://www.facebook.com/NutriNoodles

https://www.facebook.com/alexacidfreecoffee/

Want to be featured in our case study? 

If you would like to share with us stories about your eCommerce experiences, whether it’s how you started your business, what opinions you have on the stories we share, or if you just feel like venting … we’re here for you. 

Shoot us an email and you could be featured on an upcoming Case Study, our critically-acclaimed weekly news segment The Packet, or if you’re lucky, you could be invited to join one of our many Podcast episodes!