Aug 3, 2022 | newsroom
But having simply more data isn’t the answer; better and more timely data is required, says Maggie Barnett, chief operating office of ShipHero, an e-commerce fulfillment outsourcer. “It’s becoming increasingly more important to have quality data at your disposal, especially on the warehouse floor,” she said in a report from Shopify entitled Supply Chain Trends That Will Shape the Future of Ecommerce. “With the widespread application of automation, AI, and other technologies, it’s critical to have data that can help those technologies become even more efficient and intelligent.”
Read more at Focus Investment Bankers
Aug 10, 2022 | newsroom
Partnership will offer best in class pricing and service to shorten delivery times and increase satisfaction for e-commerce brands and customers
NEW YORK, Aug. 10, 2022 /PRNewswire/ — Veho, the customer-first logistics platform that powers next-day delivery for e-commerce brands, has announced a partnership with ShipHero, the leading shipping and logistics platform for over 5,000 e-commerce brands and 3PLs. Currently active in multiple Texas markets, including Austin, Dallas Fort-Worth, Houston, and San Antonio, Veho and ShipHero will bring best-in-class on-time delivery and customer satisfaction to support e-commerce clients and end customers across Texas.
The partnership between ShipHero and Veho provides merchants and their customers with customer centric fulfillment and delivery solutions. E-commerce merchants that leverage ShipHero’s state of the art 3PL services can now enjoy Veho’s next generation, platform-driven, delivery services for their customers. The two organizations are dedicated to the customer and this partnership puts them at the forefront of the e-commerce experience.
“At Veho, exceptional customer service is core to our brand and our company. With our ShipHero partnership, we have found a brand that is as equally obsessed with the customer experience as we are and committed to building the e-commerce ecosystem of the future,” said Itamar Zur, co-founder and CEO of Veho. “We look forward to giving our Texas-based e-commerce customers a new solution with exceptional service at the forefront.”
As an official carrier partner for ShipHero, Veho’s technology and logistics expertise will help ShipHero stabilize pricing for its clients, minimize dependency on major national carriers, enable domestic zone skipping and get deliveries to the end customer faster and more efficiently. ShipHero offers a fully outsourced fulfillment solution with exceptional delivery times (up to 30% faster than many in the industry), eight owned and operated warehouses in major metro areas, and a like-minded commitment to helping clients find the best ways to ship parcels faster while also saving time and money.
“At ShipHero Fulfillment, our goal is to provide our customers with low-cost e-commerce fulfillment in three days or less,” said ShipHero COO, Maggie M. Barnett, Esq. “Veho helps us achieve this goal within Texas and we are looking forward to expanding our partnership with them to more regions in the future.”
ShipHero Fulfillment also opens up options for clients and customers. “Working with Veho helps us diversify our final mile delivery network,” said ShipHero’s Head of Transportation, Karen Schwartz. “We appreciate that Veho allows us to find alternative options to national carriers, as well.”
Veho facilitates next-day delivery from a brand’s distribution center all the way to customers’ doors via its technology platform and a network of independent, crowdsourced drivers. Veho’s proprietary technology powers a platform that seamlessly matches demand for deliveries with driver-partners, enabling them to collect packages from Veho hubs and deliver them to consumers on dense last-mile routes—including offering convenient doorstep pick-ups at a customer’s request.
With real-time customer support, 99.9% on-time delivery rates, and an average 4.9-star customer rating, the Veho platform provides an outstanding customer experience that ShipHero can leverage for their e-commerce clients and their customers.
About Veho
Veho is a technology company that is revolutionizing logistics to enable fast, transparent, and personalized deliveries that increase customer satisfaction and drive customer lifetime value. For e-commerce brands, Veho’s platform facilitates personalized delivery and returns that protects brands’ premium experience from their warehouse to their customers’ doorstep. By leveraging live customer communication, in-market warehouse locations and a dynamic marketplace to seamlessly match demand for deliveries with last-mile driver-partners, Veho provides e-commerce brands with a complete solution to make delivery a new competitive edge. For more information, please visit https://shipveho.com.
About ShipHero
ShipHero is a US based, leading provider of cloud-based e-commerce fulfillment solutions that gives online retailers and third-party logistics providers the tools to ship more efficiently anywhere in the world. With more than 5,000 customers located around the globe, ShipHero offers online retailers a suite of services ranging from warehouse management software to outsourced fulfillment as a service. Some notable customers include Glossier, Mars, Universal Music Group and Canadian Tire. Additionally, ShipHero is the official fulfillment network partner for Shopify, and is rapidly scaling a network of warehouses throughout the US to meet the growing demands of today’s online retailers.
Aug 12, 2022 | Blog
For over two years now, supply chain disruptions have caused havoc for anyone looking to ship products. While significant improvements have been made, the holiday season’s high volume of shipping still poses serious challenges for eCommerce brands.
As we work to prepare for the influx of Q4 orders, it’s a good idea to look back on last year’s data for a better idea of what to expect. In 2021, according to Shipping & Freight Resource, global trade reached $28 trillion globally, a 23% increase from 2020. The surging popularity of online shopping has left carriers and fulfillment service providers scrambling to keep up, while more orders continue to pour in year after year.
In addition to more people doing their shopping online, the realities of the supply chain have made it difficult for brands to guarantee timely delivery during the holiday season. Congestion at ports, raw materials shortages, carrier delays and warehouse bottlenecks are just a few of the potential issues that could frustrate both you and your customers this holiday season. Many of these factors might seem like they’re out of your direct control, but by taking a few proactive steps, you can help minimize their impact and ensure a successful peak season.
Let’s take a look at some of the key factors your eCommerce brand needs to consider in order to keep customers happy during the holiday shipping season.
Streamlined Checkout
One of the best ways to avoid delivery delays during the holidays is to streamline your checkout process. This encourages your customers to make purchases in the moment, rather than browse the site only to place an order later on, possibly at the last minute.
A faster checkout process sometimes comes down to improving the usability of your online store. Eliminating unnecessary clicks and keeping customers logged in to their accounts can make buying from your site a better experience than with a competitor. Many online brands have even adopted omnichannel marketing to retain customer information and use it to elevate the experience on their website.
Omnichannel marketing offers customers a cohesive experience as they navigate through your store by pushing customized content aimed at specific buyers. By using the data provided by customers when they peruse your site, omnichannel marketing narrows down the items they’d be most interested in. When they return to the site, these offers can be pushed to the front page, making it easier for customers to find what they’re looking for.
In addition to boosting the usability of your online store, omnichannel makes it easier for customers to complete purchases quickly. By getting orders logged as soon as possible, you’ll have less of a workload when the surge of holiday shipping starts to impact your carrier’s bandwidth.
Shipping Carrier Deadlines
Before peak season hits, you’ll want to make sure your team has a clear understanding of your carrier’s needs and shipping deadlines. Depending on which carrier you work with, guaranteed on-time shipping should include a cut-off date, so the delivery has time to make it to the customer’s doorstep.
Using USPS, for example, is a great option for small eCommerce brands that need consistent and relatively affordable shipping. However, delivery tends to take a bit longer with USPS than other, more expensive carriers, like FedEx.
You’ll need to make sure this information is communicated with not only your team, but your customers. That way, delivery expectations can stay reasonable, and customers won’t be surprised with a late arrival.
Flexible Supply Chain
With so many potential disruptions waiting to upend your shipment’s speedy delivery, it’s a good idea to keep alternative delivery options open. Maintaining a flexible supply chain has emerged as one of the key strategies to overcome the uncertainties in the delivery network.
As a way of shortening the wait time for customers who place an order, many brands have adopted micro fulfillment centers, or MFCs, as a means of staying efficient. MFCs are fulfillment centers, usually warehouses or storefronts, that allow customers to pick up their orders on-site. Brands with brick and mortar locations have taken advantage of this by turning their stores into pickup locations, eliminating the reliance on third-party delivery services entirely.
Other flexible features like warehouse parcel lockers have also gained popularity lately, since they allow customers to access their orders 24/7, without a member of staff needing to be there.
For even more flexibility in your supply chain, you can team up with companies that specialize in less-than-container-load shipping, like Flexport. Flexport’s shipping option allows clients to purchase space in shipping containers along with other clients, so you won’t have to pay for a full container with a limited amount of product. This allows smaller businesses with less product to get their goods from Shanghai to ShipHero’s Las Vegas warehouse in 23-25 days at just a fraction of the cost.
Conclusion
The holidays can be daunting for eCommerce brands. With so much uncertainty in the supply chain, optimizing the aspects you can control is the best way to ensure success. Whether it’s making buying easier for your customers, working closely with carriers to understand their deadlines, or adopting new strategies for a more flexible supply chain, there are a myriad of ways to ensure a profitable peak season.
If you’re running your own fulfillment center, a robust and reliable warehouse management system might be the difference maker. For a software partner that can help your eCommerce scale to new heights, contact the Software Experts at ShipHero today.

Aaron Rubin, Founder & CEO
ShipHero
About the author: Aaron Rubin is the Founder & CEO of ShipHero. He is responsible for planning and executing the overall vision and strategy of the organization. Rubin’s greatest strengths are leadership, change management, strategic planning and a passion for progression. He is known for having his finger on the pulse of ShipHero’s major initiatives, his entrepreneurial spirit, and keen business acumen. His leadership of ShipHero is grounded in providing excellent customer service that drives improved business operations. His passion for ShipHero comes from the culture and his ability to have an impact on the lives of employees, customers, partners, and investors.
Follow Aaron on Twitter & LinkedIn.
Aug 26, 2022 | Blog
Whether we like it or not, Peak Season has returned. While 2022 has proven to be a bit more predictable than 2021, the fact remains that some of the changes we saw as a result of COVID-19 and its impact on the global economy are here to stay.
To prepare you and your teams for Peak Season 2022, we’ve assembled some facts regarding what happened last year, what we can expect to happen this year and how some of the lingering effects of the pandemic continue to impact shipping and consumer sentiment this holiday season.
What We Saw During Q4 2021
The last few months of 2021 were not quite as dire for eCommerce as people predicted. In fact, retail sales grew.
During November and December 2021, retail sales grew by 14.1% for a total of $886.7 billion in sales. And in the last two weeks of 2021, sales increased by 23%. By contrast, retail sales during the last two weeks of 2020 only grew by 11%.
What Does This Tell Us?
Even in the face of economic uncertainty and supply chain delays, people still shopped in Q4. The end of the year surge could account for folks finding alternative items if the ones they truly wanted were unavailable in time for the holidays. The growth earlier in the season could account for people getting more shopping done early to avoid shipping delays (we’ll talk more about that in a second).
While supply chain disruptions most definitely impacted consumers more in 2021 than 2020, it didn’t gravely impact their holiday spending. The growth in sales for the end of 2021 proves that people were still willing and able to spend.
What We Can Expect to See During Q4 2022
This year, the biggest ongoing concern for most consumers is inflation. It is true that the cost of goods has risen and these increased costs have impacted everyone. With higher costs for necessities like gas and food, there is a chance that discretionary spending will decline as people keep their wallets closed.
However, the overriding belief is that the 2022 holiday season will offer growth in retail sales. It is also predicted that shoppers will continue a trend that started 2 years ago and shop early to avoid shipping delays or products being sold out. In fact, 57% of consumers stated they aren’t going to wait until Black Friday to start their shopping.
What Does This Tell Us?
Primarily this means that the retailers that offer deals and discounts as early as October might see an influx of dollars. In 2021, Black Friday pricing started early and many shoppers capitalized on the savings. We can expect more of the same this year.
We can also expect that m-commerce (or mobile-first commerce) will continue to grow at a rate of about 15%, and with it, Buy Online, Pickup in Store (BOPIS) and Buy Online, Pickup at Curbside (BOPAC). Services like BOPIS rose sharply during the pandemic and the impacts will be long-lasting. Seventy percent of consumers surveyed said that BOPIS has improved their overall retail experience.
Shipping Delays & Strategies
Shipping is still an issue and it’s not changing. Many industry experts believe that a lot of the shipping challenges that were part of the pandemic are here to stay. Brands have been trying to find strategies to overcome shipping delays and rising costs.
Despite the hope that shipping delays between China and the United States would lessen as we distance ourselves from 2020, in fact, those delays have quadrupled since March of this year. These delays will continue to challenge retailers to keep warehouse and store shelves full.
And while the world is aware of the challenges faced by businesses and carriers to get packages delivered quickly, 70% of respondents in a recent survey published by UPS, stated that free shipping at checkout is the most important factor when making an online purchase. And 54% said that an estimated or guaranteed delivery date is the most important.
What Does This Tell Us?
Primarily this tells us that people’s willingness to forgive delays or rising costs due to the pandemic has waned. Also, when faced with rising costs in other sectors, consumers will look for somewhere to find a deal. Free shipping is still considered one of the best “deals” in the marketplace, regardless of its toll on retailer bottom lines and transportation carrier bandwidths.
Load Balancing On the Rise
Load balancing your warehouse has proven to save up to 25% on shipping costs. That savings alone is worth the effort; however there’s also evidence that load balancing can reduce your total costs by up to 13%.
This tactic has been growing over the past few years as more strategic inventory placement has proven to result in cost savings. Getting the right products closer to the customers that will order them is just one way to cut down on shipping costs, and also a way to improve customer satisfaction with quicker delivery times.
Load balancing is not without its challenges though. It does take coordination and a warehouse management software system that can support moving your products across different warehouse locations.
Rebound with Better Returns Management
Returns are again taking center stage as online purchases were returned last year at a rate of 17.8% which was an increase over the rate at the end of 2020. Research has also shown that return rates for online purchases in general are twice as high as returns of goods purchased in-store.
Additionally, more than 80% of shoppers have stated that a bad returns experience has resulted in them abandoning the brand for good.
What This Tells Us?
Buttoning up your returns process and making it easy on the customer and your warehouse team is key to rebounding from revenue lost to returns during this time of year. Research has shown that 30% of all returns can also be converted into a new purchase, so there is a chance to recoup some of those dollars.
Working with partners that specifically manage returns (Loop Returns and Returnly both have direct integrations with ShipHero) can make this aspect of the holiday a little less stressful. Tracking items, knowing when to expect returns and having the proper capacity to process them when they arrive in the warehouse are all ways to manage returns right.
It’s also possible to find Warehouse Management Software (WMS) that has native returns management, like ShipHero. However you choose to manage returns it should be two things: easy for the customer; and easy for your team.
Peak Season is Here
The time has come for Peak Season 2022. At ShipHero, we’re excited to see what will happen in the wide world of eCommerce this year. eCommerce as an industry has continued to grow and often outpace most people’s expectations. We’re expecting the same this year as well.
No matter how you get through Peak, don’t forget that there are partners that can help. ShipHero’s Warehouse Management Software sets up your warehouse with the end-to-end solution you need to keep everything running smoothly and packages shipping on time every time.
Talk to our software experts today and learn more about how our warehouse software is built for eCommerce brands to stay safe and optimized for the modern supply chain.

Aaron Rubin, Founder & CEO
ShipHero
About the author: Aaron Rubin is the Founder & CEO of ShipHero. He is responsible for planning and executing the overall vision and strategy of the organization. Rubin’s greatest strengths are leadership, change management, strategic planning and a passion for progression. He is known for having his finger on the pulse of ShipHero’s major initiatives, his entrepreneurial spirit, and keen business acumen. His leadership of ShipHero is grounded in providing excellent customer service that drives improved business operations. His passion for ShipHero comes from the culture and his ability to have an impact on the lives of employees, customers, partners, and investors.
Follow Aaron on Twitter & LinkedIn.
Sep 1, 2022 | newsroom
If you intend to ship ecommerce products to Florida, or anywhere in the Southwest region of the United States, it’s best to use a fulfillment center in Florida, or at least within the surrounding area. This way, you’re more likely to provide fast shipments to customers, and you don’t have to worry about expensive shipping rates when compared to shipping from further away.
Whether it’s a fulfillment center in Tampa Bay, Orlando, Miami, or even a city from the nearby states of Georgia and Alabama, these locations will assist you in meeting customer demands throughout the Southeast.
In this article, we cover the absolute best fulfillment centers in Florida based on locations, software offerings, pricing, and customer service. Keep reading to learn about all of them.
Read more at Ecommerce Platforms
Sep 16, 2022 | Blog
In 2021, almost 60 percent of American adults purchased from a DTC brand. Also known as Direct to Consumer, DTC companies fulfill orders and ship them straight to the customer. With an increasing number of shopping channels cropping up online, clients have more choices than ever, and staying innovative is crucial to drawing sales away from the competition. Keep reading to learn more about how technology is making DTC explode and find out how your brand can benefit from the trend.
Understanding DTC
ShipHero has built a strong foundation by partnering with DTC eCommerce brands. Thanks to the use of cloud computing and enhanced technologies in the warehousing and 3PL space, companies can cut down on wait times while providing more satisfying Client Support.
A number of companies benefited from this eCommerce growth trend before the pandemic and then saw even greater success during the initial throes of COVID-19 . For example, sneaker supplier Allbirds won acclaim and financial success by selling products over the internet rather than through established outlets. Companies like Warby Parker and Casper are also leading the pack when it comes to online vs in store sales. There are dozens of brands, many ShipHero clients that also saw huge success.
eCommerce Sales Trends to Build Your Brand
New technological advances are enabling DTC to grow in exciting and lucrative ways. Not only can companies create websites with highly targeted content, but social media enables brands to build communities online, interacting directly with current and potential clients. Additionally, companies like ShipHero provide state-of-the-art warehouse management system software to enable end-to-end automation and allow your brand to integrate seamlessly with other eCommerce sites. The end result is faster growth for your business. Here are some of the ways in which eCommerce growth trends are helping businesses succeed.
Data Gathering
Acquiring data is key when it comes to building a successful DTC brand, and technology is making that process easier than ever. After all, growing your business means analyzing data regarding conversions, retention, and product returns and making more informed decisions going forward. Additionally brands can use forecasting services to minimize missed sales due to sold out items and ensure purchase orders don’t slip through the cracks.
Personalizing the Shopping Experience
Just because you’ve opted to focus on online vs in store sales doesn’t mean you can afford to let client relationships suffer. Regardless of where they choose to purchase goods and services, today’s clients are seeking a more personal connection with brands. Without a brick-and-mortar store, businesses need to get creative, offering digital interactions and perks that take the place of physical encounters. Customers want brands to present them with shopping suggestions specifically tailored to their past purchases. Along with product recommendations, savvy businesses may provide price comparison info and even personalized interfaces for customers to try before they buy. As a bonus, helping clients make the right choices will help minimize the hassle and expense of dealing with returns.
Selling Across Different Marketplaces
When it comes to retail sales by channel, today’s companies don’t have to settle for one marketplace alone. And while Amazon and Etsy have opened up new opportunities, brands can’t lose sight of the need for effective, efficient marketplace fulfillment. With multiple systems providing disparate data and orders coming in from all over, adopting an integrated fulfillment system is of vital importance. Fortunately, the latest warehouse management systems make it easy to interface with multiple marketplaces. You can manage inventory, pick and pack orders, and handle reverse logistics. The end result is happy customers who keep coming back for more.
If you’re asking yourself, is eCommerce worth it in 2022, the answer should be a resounding yes. By staying abreast of the latest trends in DTC, you can take advantage of the opportunities to grow your brand while ensuring nothing slips through the cracks.
Talk to our software experts today and learn more about how our warehouse software is built for eCommerce brands to execute their DTC strategies more effectively.

Aaron Rubin, Founder & CEO
ShipHero
About the author: Aaron Rubin is the Founder & CEO of ShipHero. He is responsible for planning and executing the overall vision and strategy of the organization. Rubin’s greatest strengths are leadership, change management, strategic planning and a passion for progression. He is known for having his finger on the pulse of ShipHero’s major initiatives, his entrepreneurial spirit, and keen business acumen. His leadership of ShipHero is grounded in providing excellent customer service that drives improved business operations. His passion for ShipHero comes from the culture and his ability to have an impact on the lives of employees, customers, partners, and investors.
Follow Aaron on Twitter & LinkedIn.
Sep 23, 2022 | Blog
Recent research shows that customers today care more about sustainability than ever before. According to a report by global professional services company Accenture, 72 percent of respondents are choosing to buy more environmentally friendly products than they did five years ago. Further, more than 80 percent of those surveyed expected to purchase even more of these types of products in the next five years.
While companies may have felt they had to choose between profits and sustainability environmental responsibility in the past, changing attitudes mean that being sustainable is just good financial sense today. Fortunately, ShipHero is here to help with sustainability and other eCommerce trends of 2022. Unfortunately, sustainability in eCommerce is tough to achieve. However, it is possible to take incremental steps that will eventually bring about significant impact when you adopt certain practices.
Keep reading to learn about the future of eCommerce and discover how we can help your brand achieve its goals.
Understanding Sustainability in the Business World
Sustainability is the future of eCommerce for 2022 and beyond. A broad term, business sustainability refers to ways of doing things that avoid depleting natural resources. The goal is to promote environmental balance over the long term while still meeting short-term needs and objectives for your company. In the past, eCommerce activities have had a negative impact on the planet, often resulting in additional packaging waste and greater CO2 emissions. The good news is there are ways for eCommerce brands to achieve improved sustainability without compromising when it comes to Client Support or product quality.
eCommerce & Sustainability Pain Points The Future of eCommerce in 2022 and beyond
When it comes to the eCommerce landscape of 2022, sustainability is driving innovation, and for good reason. In the wake of the COVID-19 pandemic, shoppers are increasingly viewing the world through a more global lens, and savvy brands are listening. Here are just a few reasons to focus more on sustainability in the coming months.
Return Packaging Costs
When it comes to returns, the benefits of sustainability extend far beyond client satisfaction. By adopting more environmentally friendly returns practices, brands can save money on packaging and shipping costs. Third-party returns management solutions are one of the top eCommerce technology trends because they allow brands to optimize the reverse supply chain while limiting the effect of returns on the environment. Additionally, the use of augmented reality in eCommerce can enable clients to try out different items virtually prior to ordering. For example, offering shoppers access to a virtual fitting room may help reduce returns on clothes and accessories over the long haul.
Unsold Inventory
Of course, it’s impractical to think your company can prevent returns all together. According to the National Retail Federation and Appriss Retail, retailers got back nearly 17 percent of the merchandise sold in 2021. Depending on your business type, creating a resale marketplace may enable you to promote sustainability while finding a new home for some of your gently used merchandise. Known as the circular economy, this system involves giving products a second life by listing them on resale marketplaces or peer-to-peer networks. It’s especially popular with buyers from Gen Z who may have less money to spend purchasing goods new.
Client Perception
Shopper satisfaction is just one reason that sustainability is among the top eCommerce trends of 2022. According to a study by the Sustainability Institute, online shopping results in more than 2 billion tons of waste on an annual basis. While companies are probably aware that Millennials and Gen Zers care about sustainability, they may be surprised to learn that these groups can have a significant impact on the buying decisions of their Gen X parents and Baby Boomer grandparents. According to a report by First Insight, 90 percent of Gen X buyers are willing to spend an extra 10 percent or more for products that are considered sustainable. With social media continuing to drive the sustainability movement, companies that don’t adopt new practices may find themselves getting left behind.
Long-Term Price Increases
Inflation and supply chain issues are impacting consumers and companies alike, raising prices on everything from electric bills to computers. In the past, brands often held the false belief that being sustainable was more expensive. However, times have changed, and these days adopting sustainable practices like chatbots can actually save you money by reducing labor costs and boosting productivity.
One of the biggest benefits of chatbots in eCommerce is that they allow brands to provide superior customer service without bloating budgets. Not only can chatbots answer questions at all hours of the day or night, but they also help companies save on the cost of power and office supplies. As a bonus, businesses can save time and money that would otherwise be spent locating, hiring, and training customer service workers without sacrificing the quality of Client Support.
Sustainability is among the top eCommerce trends of 2022 and will continue to be a concern. By listening more closely to consumer wants and needs and prioritizing eco-friendly practices, businesses can do their part to help the environment without seeing their bottom lines suffer.
Talk to our software experts today and learn more about how our warehouse software is built for eCommerce brands to stay safe and optimized for the modern supply chain.

Aaron Rubin, Founder & CEO
ShipHero
About the author: Aaron Rubin is the Founder & CEO of ShipHero. He is responsible for planning and executing the overall vision and strategy of the organization. Rubin’s greatest strengths are leadership, change management, strategic planning and a passion for progression. He is known for having his finger on the pulse of ShipHero’s major initiatives, his entrepreneurial spirit, and keen business acumen. His leadership of ShipHero is grounded in providing excellent customer service that drives improved business operations. His passion for ShipHero comes from the culture and his ability to have an impact on the lives of employees, customers, partners, and investors.
Follow Aaron on Twitter & LinkedIn.
Oct 5, 2022 | newsroom
ShipHero was created by an eCommerce merchant who needed a better, more efficient and more cost effective way to manage his inventory in his warehouse and for shipping orders to customers.
Now, ShipHero is a Warehouse Management Software and Fulfillment Solutions leader, serving more than 5,000 eCommerce brands and shipping thousands of packages per week.
Aaron Rubin Named One of the Top 100 CEOs in Innovation
Aaron Rubin, ShipHero’s CEO was recently recognized by World Business Magazine as a Top 100 CEO in Innovation for 2022. Aaron’s commitment to always keeping the client’s needs top-of-mind and building a product that people need has led ShipHero to great success.
As an innovator, Aaron has always believed that having more client support team members than sales team members leads to growth, and he was right. By offering top notch support, ShipHero has grown quickly, expanding its total employees from just under 200 to over 450 in about 18 months.
He also is committed to constantly improving ShipHero’s WMS. Working closely with ShipHero’s engineers and product team have led to providing one of the most comprehensive WMS options available.
Maggie M. Barnett, Esq. Named Among 2022 Women in Supply Chain
Maggie M. Barnett is a powerhouse at ShipHero. Supply and Demand Chain Executive, named her one of Supply & Demand Chain Executive’s 2022 Women in Supply Chain. On top of her duties as Chief Operating Officer, she is also responsible for overseeing ShipHero’s Fulfillment Solutions operations. Along with Aaron, Maggie provides direction for the company, looking for ways to grow ShipHero’s business and enhance its reputation.
Maggie’s past experience as a lawyer has led her to be a wonderful spokesperson for ShipHero. She has moderated panel discussions and webinars, and often represents ShipHero to the media, especially as supply chain issues have plagued the industry since 2020.
Integral to her role is the knowledge and insight into ShipHero’s business and goals and a roadmap for reaching them. She also leads by example and is an excellent mentor for employees across the company.
ShipHero’s Executives Emphasize Success
At ShipHero, we’re proud to work with Aaron and Maggie who continue to push boundaries and lead with an innovative mindset. We acknowledge these achievements and can’t wait to see what comes next. Congratulations, Aaron and Maggie!
About ShipHero
ShipHero is a US based, leading provider of cloud-based eCommerce fulfillment solutions that gives online retailers and third-party logistics providers the tools to ship more efficiently anywhere in the world. With more than 5,000 customers located around the globe, ShipHero offers online retailers a suite of services ranging from warehouse management software to outsourced fulfillment as a service.
Some notable customers include Mars, Universal Music Group and Canadian Tire. Additionally, ShipHero is the official fulfillment network partner for Shopify, and is rapidly scaling a network of warehouses throughout the US to meet the growing demands of today’s online retailers.
Oct 7, 2022 | Blog
When was the last time you took a close look at your supply chain? If it’s been awhile, you might be costing your business money, as research shows that companies with optimized supply chains spend 15 percent less on related costs. Recognizing that supply chains play a key role in helping companies run smoothly, savvy owners and managers go above and beyond to provide on time delivery of products. However, in the wake of the COVID-19 pandemic, shortages and disruptions have proven to be the new normal of supply chains. If you want to stay competitive, it’s crucial to keep abreast of the latest customer spending habits and supply train trends while taking advantage of available tools and technologies.
Supply Chain Disruption in 2022 and Beyond
The forecast for supply chain disruptions in 2022 may seem less dismal than it did in 2020 and 2021. While the country has yet to recover completely from the COVID-19 pandemic and inflation remains at a record high, both consumer spending and employment levels are on the rise. Moreover, companies are no longer facing the pandemic-led supply shortages seen in the last two years.
Still, experts anticipate that a new problem may arise in the form of softening consumer demand. As the need for new merchandise drops, businesses may see economic growth slow while inventory piles up in warehouses. In particular, customers may be shifting their spending away from products and toward services, a trend that could pose a problem for a large sector of the business world.
Supply chain issues could also be impacted by the Great Resignation, which is seeing workers abandon their jobs in record numbers. Overall 48 million employees quit their jobs in 2021, with another 8.6 million leaving in the first two months of 2022 alone. The issue is particularly prevalent among workers in supply chain-related fields. If you rely on shipping, transportation or warehouse workers to get your products to market, it’s likely you’ll continue to see disruptions in the coming months.
How to Handle Supply Chain Disruptions
The good news is that companies are getting better at forecasting potential supply chain issues and adjusting their policies accordingly. Here are some ways to navigate US supply chain disruptions to keep your business competitive.
Get Flexible
Flexibility is key when it comes to surviving the ups and downs of the supply chain. One of the ways companies can manage supply chain disruptions in 2022 is to adopt elastic logistics practices. The ability to scale operations and resources depending on demand and shortages, elastic logistics is key to surviving the market fluctuations common post COVID. By incorporating new technologies, companies can better manage a range of issues from overstocking to route optimization.
Invest in AI
AI is one of the best solutions to the current supply chain issues. In particular, businesses can utilize predictive analysis tools to improve both visibility and operations. Research shows that more than half of businesses would like more supply chain visibility. Along with providing more transparency, artificial intelligence can help with data analysis, predicting demand, shipping routes, fulfillment and more.
Consider the Cloud
Cloud-based software is crucial for businesses hoping to simplify the fulfillment process. By adopting supply chain as a service models and outsourcing logistics and inventory management, companies can get their goods to clients faster and with less disruption. Not only can the cloud give supply chain managers an end-to-end view of the supply chain, but it also lets them access data from anywhere and share it with teammates. Additionally, software programs like the one available through ShipHero make it possible to reduce overhead by minimizing spending associated with infrastructure, maintenance and more.
Lessen Supply Chain Disruptions
Between continuing pandemic anxieties and unpredictable customer behavior, forecasting the future of the supply chain can be a challenge. Fortunately, your company can stay competitive by adopting the most up-to-date supply chain shortage solutions. Do your homework to give your business the best shot at success.
For more information about how ShipHero Fulfillment can help you manage the strain of supply chain disruptions, schedule a meeting with a member of our sales team today.

Maggie M. Barnett, Esq. COO of ShipHero
ShipHero
About the author: Maggie M. Barnett, Esq., is the COO of ShipHero. She is responsible for planning and executing the overall operational, legal, managerial and administrative procedures, reporting structures and operational controls of the organization. Barnett’s greatest strengths are leadership, risk mitigation, change management and a passion for business transformation. She is known for her expertise in delivering operational excellence and an ability to provide guidance and mitigating risk. Her leadership of ShipHero is grounded in a servant mentality, always doing the right thing for our stakeholders. Her passion for ShipHero comes from the ability to drive operational excellence throughout the organization impacting the lives of our employees, customers, and partners.
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Oct 14, 2022 | newsroom
The contradictions are creating a muddy picture for retailers, and at stake is more than just profits. It’s also the overall economic narrative going into next year — and facing seemingly bleaker economic predictions by the day.
“The last normal year was like 2019, right? Everyone’s business has changed so much since then, it’s really hard to build a model,” said e-commerce fulfillment firm ShipHero CEO Aaron Rubin.
Despite the uncertainty, there’s one group retailers have to get real, and real specific, with about what’s to come — that’s their logistics partners.
Read more at Business Insider