The Top 5 Things Emerging eCommerce Brands Can Do to Control Their Supply Chain Destiny

Feb 25, 2022 | Blog

By:  Maggie M. Barnett, Esq., COO at ShipHero

Over the years, plenty of brands moved their fulfillment outsourcing overseas, setting up a series of complications in the wake of COVID-19. 

While the pandemic continues to disrupt supply chains, brands are taking the opportunity to reevaluate their logistics processes and build a stronger shipping plan. By taking steps to identify pain points, leverage warehouse data, and bring outsourced fulfillment closer to home, the interrupted logistics network can become less of a daunting obstacle.

1. Identify supply chain pain points

The first step to solving supply chain woes is to identify where the pain points are. Most eCommerce brands are hitting roadblocks when importing their products into the U.S. and communicating with their fulfillment partners.

Whether it’s a lack of flexibility, an inability to meet customer demand, or outdated IT systems, it’s essential to understand specific areas of trouble in order to start making improvements. The best way to narrow down the exact issues impacting your supply chain is by leveraging warehouse data.

2. Leveraging warehouse data

To get an idea for where there’s room for improvement, brands are beefing up their data capture and analysis procedures. This elevated visibility offers a way to better understand inventory, customer demand, warehouse capacity and how these factors drive the cost of running a business. 

Without a digitally driven logistics operation, risk mitigation becomes infinitely more difficult. In such a volatile supply chain environment, improved visibility is a key initiative for emerging consumer brands aiming to optimize their fulfillment processes.

3. Mitigate supply chain risks

For years, eCommerce brands moved their fulfillment outsourcing to other countries, opening the door to an untenable amount of risk that went mostly ignored until the onset of the pandemic.

Now, brands are opting to bring their fulfillment operations back in-country, granting them more control and flexibility when shipping products to their customers’ doorstep. While this might come with a higher price tag than warehouses in another country, mitigating the risk of bottlenecks and inventory shortages is well worth it. While the fulfillment outsourcing cost might be higher in-country, the ability to get supplies and shipments reliably will help meet customer expectations and avoid expensive issues down the line.

4. Communication within the business 

For any successful business, communication is key. That’s especially true for teams juggling the uncertainties of today’s supply chain. In order to avoid bottlenecks and mis-ships, sales, devs and warehouse workers need to all be on the same page.

For brands working through multiple 3PLs, communication is especially difficult. When evaluating your shipping partnerships, it’s a good idea to find fulfillment outsourcing options that offer more efficient and holistic processes.

Communication with your customer base has also gained new importance in light of shipping complications. Being upfront about delivery times, or including a breakdown of raised prices can go a long way when building trust in your customer relationships.

5. Determine the best supply chain solution for you

No two eCommerce brands are exactly alike, and the shipping solutions that work for one business might not apply to another. There’s no cut and dry solution to today’s supply chain issues, so brands need to find creative, custom solutions that empower their customers, employees and shipping partners. 

Conclusion

Outsourcing fulfillment, especially with multiple 3PLs, can easily complicate any of the steps listed above, so it’s important to seek out reliable partnerships that can set your brand up for success in the long term. 

That’s why so many brands are turning to ShipHero for a reliable fulfillment option that offers superior data management. From emerging eCommerce stores to Fortune 500s, ShipHero helps clients grow their business with a dependable shipping partnership. 

If you’re struggling to get your Fulfillment Operations under control, contact ShipHero’s Fulfillment Experts today to talk about our fully outsourced fulfillment solution.

Click HERE to Schedule a Meeting Today

Maggie M. Barnett, Esq., COO

ShipHero

About the author:  Maggie M. Barnett, Esq., is the COO of ShipHero. She is responsible for planning and executing the overall operational, legal, managerial and administrative procedures, reporting structures and operational controls of the organization. Barnett’s greatest strengths are leadership, risk mitigation, change management and a passion for business transformation. She is known for her expertise in delivering operational excellence and an ability to provide guidance and mitigating risk. Her leadership of ShipHero is grounded in a servant mentality, always doing the right thing for our stakeholders. Her passion for ShipHero comes from the ability to drive operational excellence throughout the organization impacting the lives of our employees, customers, and partners.

Follow Maggie on Twitter & LinkedIn.

Retail Trends: Returns management in eCommerce Omnichannel

May 27, 2022 | Blog

There’s a lot more to returns management than placing an item back on the shelf. In fact, returns can often be one of the most expensive and time consuming aspects of fulfillment, and quickly become a point of frustration for paying customers. 

 A comprehensive and efficient returns process, on the other hand, can help maximize your brand’s inventory space and easily recover the lost value of a returned shipment. 

What is Returns Management

Returns management is the process of receiving, storing and reclaiming value from products that are sent back by the customer. It also offers an opportunity to identify the reasons for returns, such as misships, damage or defects. 

A disorganized returns process can lead to a cascade of issues throughout your fulfillment center and ultimately impact the customer’s experience. Ramped up holding costs, limited storage space and additional work for your staff can lead to higher prices and warehouse bottlenecks. When aiming to maintain a flexible supply chain, avoiding these issues is crucial. 

With so much competition in the fast-paced field of eCommerce, keeping up an optimized returns policy can give your brand the edge it needs to stand out from the crowd. Luckily, recent trends in eCommerce have made implementing the process easier than ever. 

Reverse Logistics

One of the overarching goals of modifying your supply chain for optimal returns is to make your delivery process work in reverse. Rather than products moving one way, from warehouse to customer, reverse logistics ensures that products can also move in the opposite direction, from customer to warehouse. 

The ultimate goal of reverse logistics is to provide an optimized method for receiving returns and reclaiming as much value as possible. According to Invesp, nearly one third of online orders are returned, compared to in-store purchases which are returned at a rate of 10%. As eCommerce continues to grow in popularity, it’s more important than ever for online retailers to set up a thought-out and optimized approach for a good returns process flow. 

 Let’s take a look at what needs to be prioritized when setting up reverse logistics, and how you can streamline returns management. 

How to Streamline Returns Management

An efficient returns management process involves a multifaceted approach both in terms of warehouse operations and customer outreach. With upfront customer communication, proper data capture and an emphasis on quality assurance in the warehouse, setting up a reverse logistics protocol can be much easier. 

Customer Communication

Cutting down on returns can sometimes be as easy as setting up clear and consistent communication with your customers. The decision to return an item is often because it doesn’t quite meet the expectations they got from the eCommerce store. Without the ability to physically hold or interact with an item before making a purchase, online shoppers rely on eCommerce platforms to tell them exactly what the product looks like and how it works. 

By providing a detailed description that includes the item’s dimensions, color and functionality, your customers know exactly what they’re getting and can feel better about making an informed purchasing decision. 

Beyond product descriptions, communicating how the returns process works is essential for reverse logistics to function. When a delivery is completed, customers should be made aware of how long they have to make a refundable return and how to get that process started. When a customer decides to send an item back, making them comfortable and confident about the process is a great way to keep them coming back, despite their dissatisfaction with the product. 

Data Capture on Returned Items

Building a streamlined returns management process requires you to identify which products are returned most often and why customers are sending them back. Tracking this information is much easier when you have quality warehouse management software, or WMS, in your tool kit. 

With all of your incoming and outgoing inventory pushed through a WMS, you’ll have insight into what items are being returned the most and why customers are sending them back. If one item is frequently returned for damages, for example, you can trace those issues back to the source, whether it be the supplier or your own warehouse staff. 

Warehouse Quality Assurance 

The easiest way to manage returns is by working to avoid them altogether. By working to ensure every item that leaves your warehouse is intact and accurate, customers will be much less likely to send the item back. Quality assurance in the warehouse can be tedious, but it’s the best way to ensure customer satisfaction and hold suppliers accountable for products that arrive mishandled or damaged. 

Periodic inventory checks or product sampling can help your team spot defects before the item goes up for sale. The durability of some products can’t be determined by just a glance, so random testing of items pulled from the stock is also essential. With a commitment to quality assurance in your inventory management, you can be sure customers are satisfied and knowledgeable about exactly what they’re getting in the mail. 

Conclusion

As the eCommerce industry continues to expand, so will the amount of returns sent back to warehouses. For a scaling online store, anticipating and planning for these issues is essential to the brand’s continued success. Streamlined reverse logistics and a proper returns management system can keep your warehouse operations running smoothly while ensuring a satisfying buying experience for your customers. 

If you’re looking for a partner to help modernize how your brand handles returns, contact the Software Experts at ShipHero today.

Click HERE to Schedule a Meeting Today

Aaron Rubin, Founder & CEO

ShipHero

About the author:  Aaron Rubin is the Founder & CEO of ShipHero. He is responsible for planning and executing the overall vision and strategy of the organization. Rubin’s greatest strengths are leadership, change management, strategic planning and a passion for progression. He is known for having his finger on the pulse of ShipHero’s major initiatives, his entrepreneurial spirit, and keen business acumen. His leadership of ShipHero is grounded in providing excellent customer service that drives improved business operations. His passion for ShipHero comes from the culture and his ability to have an impact on the lives of employees, customers, partners, and investors.

Follow Aaron on Twitter & LinkedIn.

Building The Ultimate Unboxing Experience

Jun 10, 2022 | Blog

Receiving a package in the mail is always exciting, and for online retailers, it’s one of the few opportunities to make a memorable connection with customers. 

As a result, brands have gotten creative when it comes to the moment of unboxing, investing in inventive designs that distinguish their product from the others on the market. With the goal of building the ultimate unboxing experience, eCommerce sellers have created one of the hottest retail trends of 2022. 

What is unboxing? 

Unboxing is a relatively new focus in eCommerce marketing that refers to the design and packaging of a product. When customers receive something in the mail, the process of opening the item for the first time can be made into a fun and captivating experience. 

What started as a stylish way for brands to stand out from the rest of the crowd, the unboxing craze has grown into a near necessity when marketing a new product. In addition to building customer loyalty, distinct and creative packaging can open new and lucrative marketing opportunities.

As unique branded packaging became the norm, online content creators started making videos that feature themselves opening these packages for the first time, giving their audience a glimpse of what to expect when they place an order. Unboxing videos, as they came to be known, have since become a fixture for brands marketing their products online. For online retailers, unboxing videos are a great way to tap into a new pool of potential customers.

Benefits of Branded Packaging

Aside from just looking good, specialized packaging that sticks out from the crowd has a ton of benefits for an emerging eCommerce brand. Let’s take a look at how a focus on unboxing can bring an online store to the next level. 

Marketing Opportunities

Online retailers don’t get the marketing opportunities offered by having a physical storefront where customers can be invited in to do their shopping. Without a brick-and-mortar extension of a brand’s identity to help build customer connections, digital retailers are more constricted in how they can express what their products are all about.   

Aside from the product itself, the box that it comes in is one of the few chances you’ll have to make a lasting impression on a customer. For example, Anthem, an Italian based apparel company, brands itself as an eco-friendly clothing option that embodies surfer culture. In order to sync their packaging with this brand identity, Anthem’s products come in a biodegradable bag, sporting an off-white, sandy color. 

This packaging reinforces Anthem’s core values and emphasizes the qualities that drew those customers to the store in the first place.  

Long-Term Savings

When opting for a basic product packaging setup, most brands settle for a one-size-fits-all box. While this might be convenient, it’s not an optimal solution in the long term. 

Customized packaging means your products are delivered in a box that fits the exact dimensions of the item inside. In a time when shelving space is hard to come by, this approach helps ensure that valuable warehouse space isn’t wasted. 

For retailers selling fragile items, custom packaging that’s designed to protect your product specifically can help avoid damages and warehouse returns. 

Leveraging Influencers

Providing a fun unboxing experience also opens up the opportunity to explore avenues of social media marketing that you otherwise wouldn’t have access to. Working with influencers to promote a product is easy, but actually getting their fans excited about a product is another challenge. 

Unboxing videos, as we discussed above, allow customers to see a trusted content creator’s live reaction to an item and can make a big difference for shoppers who are on the fence about completing a purchase. 

In addition to unboxing videos, influencers on Instagram, Facebook and Twitter make a living by featuring products in their social media posts. After displaying a product for their audience, they typically provide links that direct to where the item can be purchased, allowing the customer to make a purchase easily. 

Live shopping and unboxing streams are a popular extension of social marketing, where a host opens items from an online store and provides customers with an idea of what to expect when the item arrives. If an exciting product arrives with eye-catching packaging, an Instagram or Facebook live stream can excite potential customers about what your brand has to offer.

Upgrading Your Product Packaging

Designing and implementing a new product design sounds like a lot of work, but there are plenty of third-party services that can put together a stellar unboxing experience for your customers. These creative design agencies build customized packaging that speaks to the brand identity and helps it stick out from the competition. 

With the added benefit of a quality warehouse management system in your toolbox, adding customized packaging to your process won’t be a hassle. By simply including a few automation rules to your shipping strategy, you can easily integrate new packaging details and start sending out orders with a brand-new look. 

If hiring outside help isn’t an option, simply including a few extra tokens of gratitude can make your product’s unboxing more memorable. Merchandise like stickers, coasters or greeting cards won’t add much extra weight to the shipment, and can make for a fun surprise when a customer opens the item. 

Conclusion 

Packaging is too often overlooked as just what carries an item from point A to point B. Rather than seeing it as just another tool, brands are approaching their packages like a blank canvas that can highlight what makes their brand special and heighten the customer experience when it finally arrives in the mail. 

If you’re looking for a fulfillment partner to help optimize your delivery process, contact the Fulfillment Experts at ShipHero today.

Click HERE to Schedule a Meeting Today

Maggie M. Barnett, Esq., COO

ShipHero

About the author:  Maggie M. Barnett, Esq., is the COO of ShipHero. She is responsible for planning and executing the overall operational, legal, managerial and administrative procedures, reporting structures and operational controls of the organization. Barnett’s greatest strengths are leadership, risk mitigation, change management and a passion for business transformation. She is known for her expertise in delivering operational excellence and an ability to provide guidance and mitigating risk. Her leadership of ShipHero is grounded in a servant mentality, always doing the right thing for our stakeholders. Her passion for ShipHero comes from the ability to drive operational excellence throughout the organization impacting the lives of our employees, customers, and partners.

Follow Maggie on Twitter & LinkedIn.

Taking Your Customer Service to the Next Level

Jun 18, 2022 | Blog

Without the benefit of face-to-face interaction with buyers, eCommerce customer service presents a valuable opportunity for brands to connect with their customers and assure them that they’ve made the right purchasing decision. 

Since every online brand is a little different, there’s no single secret to ensuring customer service excellence. But, by learning from the methods of other eCommerce stores, you can find the right blend of strategies that support your buyers when problems arise or questions need to be answered. 

By rethinking the fulfillment process, monitoring online reviews and prioritizing convenience, you can take your brand’s customer service to the next level. 

What is eCommerce Customer Service?

Traditionally, customer service is thought of as a number you can call when you have a question about a product or service. Since the advent of online shopping, customer service has expanded to include everything from how a user interacts with your site, to how they eventually receive an order. 

For an eCommerce brand to be successful, customers need to be supported throughout every step of the way. Digital stores that provide clear and up-to-date information on available products, pricing, and order tracking tend to leave their customers more satisfied and willing to return in the future. 

Making it easier for customers to complete a purchase and have their questions answered sounds like common sense, but in the fast-paced world of eCommerce, building that infrastructure can be easier said than done. Automations, order management and performance tracking can be a lot to deal with, so some brands have turned to third-parties that can upgrade their customer service protocols quickly. 

Partnering with these third-parties helps your brand build a helpdesk that optimizes customer service and drives profits. By providing services like messaging, self-service and live statistics, these companies can turn eCommerce customer service into a cost-effective branch of the business. 

Fulfillment & Customer Service

One of the easiest ways to boost your customer’s shopping experience is by making a few quality adjustments to how your orders are fulfilled. Let’s take a look at some of the recent trends in fulfillment and how they can take your brand’s customer service to the next level. 

Multiple Delivery Options

As the volatile supply chain continues to cause problems in warehouses all over the world, brands have begun to explore alternative delivery options to take some of the pressure off their staff while ensuring the customer can still get their order on time. 

For brands with a brick-and-mortar location, in-store pickup has become a reliable and time-saving fulfillment solution that allows customers some flexibility in how they choose to receive an item. However, not every online retailer has the benefit of a real-world location. That’s why so many online brands have purchased additional retail space or underutilized warehouses to offer their customers a pickup option.

These rented facilities, known as micro-fulfillment centers, help get products closer to their destination while limiting the expense of last-mile shipping. If a customer lives close enough to one of these locations, they’ll have the option to pick up the order themselves during regular business hours. For an extra layer of flexibility, many fulfillment centers now offer a parcel locker option that can be accessed 24/7. 

Providing these extra delivery options helps avoid the cost of postage, labeling and carrier fees that can really stack up and drive away customers before they place an order. With customer expectations higher than they’ve ever been, supporting their purchases with multiple delivery options could be the key to ensuring they’ll come back for more. 

Customized Buying Experience

One of the most important developments in eCommerce customer service has been the emphasis on a personalized buyer experience. At this point, customers expect online stores to present them with custom content that’s most relevant to their previous purchases and guides them towards items they’re most likely interested in. 

By offering features like product recommendations, price comparisons and personalized interfaces, retailers are employing what’s known as an omnichannel marketing strategy. An omnichannel approach gives your customers specifically tailored content that’s designed to help them make informed purchasing decisions while boosting the amount of products sold. 

As customers visit your site and interact with the omnichannel interface, they’ll be able to find the products they’re looking for more easily and will be encouraged to purchase similar products. 

Returns Management 

Product returns might mean someone is unsatisfied with their item, but they still present a key opportunity to connect, communicate and problem solve with your customer base. 

In the crowded field of online shopping, ensuring a fast-paced and efficient returns management process can help your brand stand out from the crowd. With the recent advancements in fulfillment tech and warehouse management software, building an intuitive returns process is easier than ever.  

Providing upfront and clear instructions on how to complete a return can sometimes be the difference between a stress-free product return and a frustrating experience for the customer. 

Rethinking how your brand handles returns and implementing changes can be time consuming, so many online stores outsource this side of the business. Third-parties like Loop Returns help clients optimize their warehouse returns process and provide an easy solution for customers that need to send an item back. 

For a scaling online store, returns can be an unwelcome issue to deal with, but anticipating and supporting a customer’s decision to make a return can help ensure their satisfaction in the long run. 

Customer Reviews

Social proof and online word-of-mouth can make or break an online store. With so many customers turning to user reviews before making a purchase, there’s a reason so many brands pay close attention to how they’re being talked about online. 

From inside a company, it can be difficult to tell where your customer service approach needs the most improvement. The often brutally honest feedback gained from a customer review can be a great resource when thinking about what aspect of your customer experience could use the most focus. 

Conclusion

As more and more customers get their shopping done online, customer service has become a competitive advantage for eCommerce brands. With the right blend of communication, fulfillment efficiency and feedback processing, brands can stick out of the crowd and turn their customer service approach into a profit-driving branch of the business. 

If you’re looking for a fulfillment partner that can help keep customers happy from the moment they place an order, talk to the fulfillment experts at ShipHero today. 

Click HERE to Schedule a Meeting Today

Maggie M. Barnett, Esq., COO

ShipHero

About the author:  Maggie M. Barnett, Esq., is the COO of ShipHero. She is responsible for planning and executing the overall operational, legal, managerial and administrative procedures, reporting structures and operational controls of the organization. Barnett’s greatest strengths are leadership, risk mitigation, change management and a passion for business transformation. She is known for her expertise in delivering operational excellence and an ability to provide guidance and mitigating risk. Her leadership of ShipHero is grounded in a servant mentality, always doing the right thing for our stakeholders. Her passion for ShipHero comes from the ability to drive operational excellence throughout the organization impacting the lives of our employees, customers, and partners.

Follow Maggie on Twitter & LinkedIn.

In Conversation with Eric Godshall of Nashua Nutrition

Jun 14, 2018 | Blog

Nashua Nutrition began humbly in 2003, in a 350 square foot nutrition store inside a local gym. Today, it is a booming, multimillion dollar company housed in a 15,000 square foot facility. We sat down with owner Eric Godshall to discuss their success

1. How did Nashua Nutrition get where it is today?

Nashua Nutrition’s core customers were gym members who liked the convenience of purchasing reasonably-priced, nutritional products at the gym.  While running the small store, our founder Glenda Godshall worked hand-in-hand with a nutritionist at the gym to help people improve their eating habits and lose weight.  She used a line of medical-grade food products as part of the nutritional regime, which allowed clients to eat regularly while reducing their caloric intake and speeding up their metabolism.  As Glenda continued to counsel those seeking to lose weight, she realized how many individuals were misinformed or uneducated about safe, sustainable weight loss.

So, she decided to build a website to advertise these high-protein, medical-grade products to those struggling to lose weight.  It wasn’t long before the website was generating substantial traffic, and people from all over the country were purchasing the products online.  As business grew, Glenda brought in several more lines of medical-grade nutritional products, as well as bariatric-specific vitamins, which enabled Nashua Nutrition to become a “one stop shop” for weight loss and bariatric needs.

2. How have you approached marketing and growing sales?

In our early stages, we relied heavily on PPC ads (Google, Bing, etc.). It also helped that we focused on providing the lowest price and superior customer service!  Additionally, to remain competitive in our rapidly growing market, we have started adding value to our customers’ experience through social media, informational blogs, and loyalty programs. By implementing these programs, we are becoming a weight loss and bariatric resource for information as much as an ecommerce store.  When a customer comes to our site to receive valuable information, they are more apt to purchase from us. We want our customers to be loyal to us as much as we are loyal to them.

3. What have been your challenges, and how did you adapt as Nashua Nutrition grew?

As I imagine is typical of any small business, we’ve had our fair share of challenges and obstacles. They’ve ranged anywhere from restrictive vendor policies to not having adequate space for expansion.  When we started to outgrow our warehouse, we would try to minimize the floor space needed. This was done by staggering our ordering, optimizing our box deliveries, and getting creative on stock picking locations.  When we would hit an obstacle, we always found a way to adapt to the situation. Constant monitoring of our industry, it’s trends and competition, have allowed us to keep in touch with our customers’ needs and fulfill them to the best of our ability.

4. Have you noticed any change in customer expectations when it comes to shipping orders over the past several years?

Absolutely.  With the invention of Amazon Prime, customers are expecting to get free shipping and 2 day delivery. In order to try to compete in the Amazon world, we have lowered our free shipping minimums and use expedited shipping methods when it makes sense.

5.   You recently moved and now have a new warehouse along with a store. What made you choose Shiphero?

We realized that the systems we were using were antiquated and were not allowing us to work efficiently.  Since we moved to a much larger location, we knew that our existing methods and software wouldn’t work. We were looking for a single system that could handle all aspects of our warehouse and order fulfillment.  After much research we came across ShipHero which turned out to be the perfect fit for our company.

6.  Is there a particular ShipHero feature that has been especially helpful for you?

There are 3 core features that have greatly increased our efficiencies and savings:

1. Shopify Integration for Live Inventory: Previously, we had disparate systems that didn’t “talk to each other.”  This required us to constantly monitor inventory levels manually. If we saw something was running low, we would have to put a counter on an item in an effort to prevent overselling.  This was a time consuming and often inaccurate process. Now that we have ShipHero, our inventory is live so there is no longer a need to manually add counters to our inventory. And, with the new reserve functionality, we have a buffer to prevent any potential backorders.
2. Picking Efficiencies: Before ShipHero, we were using a server-based WMS system and used our point-of-sale to scan our products out of inventory.  Our pickers had to pick orders individually (which involved walking throughout the warehouse to pick a single order). Now, with Shiphero we are batch picking 8 orders at a time; using iPads and Socket Scanners; and snaking through the warehouse just once.  Our picking errors have dropped dramatically, and the pick rate has increased substantially. Before ShipHero, we were able to ship about 325 orders in a day.  Since using ShipHero, we are easily shipping 475 a day – with time to spare.  We estimate that with our current resources, we will ship 600-700 orders in a day.
3. Shipping Rate/Carrier Shopping: Before ShipHero, we almost exclusively used FedEx for all shipments over 1lb. USPS was only used for Priority Mail items under 1lb, which was only a few packages a day.  Since implementing ShipHero, we are utilizing the “Cheapest” rate functionality to save on shipping charges. Now, we are sending approximately half of our order via USPS and saving money on each shipment.

7.  What’s your vision for the next 2 years? How will you expand your business?

To continue expanding our product offerings as well as our sales channels.  We see some major shifts in the weight management industry and we plan on being on the forefront of these changes.

8. What advice would you give ecommerce merchants that want to scale their businesses?

Keep up with current technologies.  By using newer technology such as ShipHero, we have been able to greatly increase our efficiencies and cost savings.
Eric & Glenda Godshall combined their skill sets and founded Nashua Nutrition.  Both Eric and Glenda have a strong interest in fitness, weight management and exercise in addition to Business Management degrees.  With Eric’s prior IT experience and Glenda’s nutritional counseling experience, the husband and wife team built Nashua Nutrition into a market leader in the weight loss and bariatric consumer segment.