Case Study

How American Tall Scaled Fulfillment & Ecommerce Shipping by over 400%

By October 23, 2019October 7th, 2020No Comments

We realized there was no way we’d be able to continue filling orders one year down the road at the rate we were growing. We were excited by the growth, but we needed a software solution like ShipHero.

Jake Rajsky, Vice President, American Tall

Challenges

Scaling fulfillment with rapid business growth

Finding high-quality, well-tailored men’s clothing online can be a tall order—especially for men who are 6’3” or taller. So there was high demand when American Tall, a men’s apparel brand, launched their direct-to-consumer ecommerce site.

At first, the small family business relished picking and packing each order by hand. They even enclosed personalized thank- you cards with each order. But as their business grew, keeping up with order fulfillment became a challenge.

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