ShipHero, a New York-based e-commerce software and fulfillment provider, announced it raised $50 million from Riverwood Capital. The deal values the company at $225 million post-money. The investment represents the first institutional money ShipHero has taken on: The company scaled to a $30 million revenue run rate on just $435,000 raised from friends and family years ago. ShipHero has two primary lines of business: software-as-a-service and e-commerce fulfillment. Today, Shiphero’s software paltform accounts for about $13 million in annual revenue, and its fulfillment business generates approximately $20 million in annual revenue.

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