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16 Must-Track Ecommerce KPIs in 2021
Introduction The era of ecommerce runs on data. On a daily basis, terabytes upon terabytes of information are collected and analyzed. Although these data stores hold the key to ecommerce...

Kings vs. Pirates, Etsy Buys Depop, A$AP’s Rocky Road
Front & Center Kings vs. Pirates - The Battle for European E-commerce Epic much? As we reported back in February, dirty porch pirates have been running rampant during this e-commerce...

Ecommerce Customer Experience Tips for Summer 2021
Summer is a great time for margaritas and digital marketing. By focusing on the digital platforms that people visit most frequently in the warm months, your ecommerce business should be...

Packing Tips To Avoid Damaged Goods And Customer Returns
Always protect the goods! 1 in 100 packages shipped annually by UPS or FedEx are reported as lost or damaged. Considering together the two carriers ship almost 8 billion packages per year,...

Amazon and MGM Merger, Cryptoh-no, Charlie Bit My Bank Account and More
Fresh Format Alert It’s officially summer (almost) and we’re gonna shake up The Packet format this week because we all need some change. If you’re loving The Packet so far, just wait for...

The Canadian Tire Experiment: An E-commerce Case Study
Introduction Canadian Tire Corporation Limited has been operating an efficient retail logistics and supply chain since its founding in 1922, making it one of Canada’s most trusted and...

Cryptocurrency and eCommerce
With the buzz around cryptocurrency, Web 3.0, NFT and the blockchain, you may have considered taking Bitcoin as payment for your eCommerce business. Even if you don’t, it pays to...

How American Tall Scaled Their Fulfillment Operations by 400% with ShipHero
Introduction Finding high-quality, well-tailored men’s clothing online can be a tall order—especially for men who are 6’3” or taller. So demand was really high when American Tall, a men’s...