The era of mobile commerce and eCommerce has completely changed the game for supply chain management. These days, it’s no longer enough to have a great product – now, you also have to make sure it’s readily available and can be delivered quickly. Consumers want instant gratification, and they want options when it comes to how and when their purchases are delivered. Companies must stay on top of trends and adapt digital supply chain solutions to remain competitive in today’s market. Gone are the days of slow shipping times and limited delivery options – now, customers expect convenience at their fingertips (literally). So if you want to stay on top, take a moment to learn about mobile commerce and eCommerce developments and make sure your supply chain is ready to meet those demands.
What is the Difference Between mCommerce and eCommerce?
eCommerce and mobile commerce may have the same end goal, but they’re not entirely interchangeable. eCommerce refers to all online commerce, while mobile commerce specifically pertains to using mobile devices to conduct transactions. To put it simply, mobile commerce is a subset of eCommerce. Mobile commerce is becoming increasingly important as more and more people rely on their mobile devices for all aspects of their lives, including shopping. Both forms of online commerce offer convenience and ease for customers, making them integral parts of the modern marketplace.
What is Electronic Commerce (eCommerce)?
eCommerce can be as simple as buying a new book on Amazon or as complex as purchasing stocks and bonds through a financial services firm’s website. In essence, it is the act of conducting business online, eliminating the need for physical locations and transactions. eCommerce has revolutionized how we conduct business, making it easier for companies to reach a global audience and allowing consumers to shop anytime, from anywhere.
Types of eCommerce:
- Business-to-customer (B2C): B2C eCommerce companies sell directly to consumers. Instead of distributing goods to a middle-man, a B2C company interacts directly with consumers. This can also be called direct-to-consumer or DTC.
- Business-to-business transactions (B2B): eCommerce businesses can also sell directly to other businesses, normally in a wholesale capacity. Most B2B transactions take place because one business is supplying products or inventory for another to sell. There is often a long lead time, higher order quantities, and greater specifications in B2B transactions.
- Consumer-to-consumer purchases (C2C): Auction-style platforms like eBay and Craigslist postings are examples of consumer-to-consumer platforms. A C2C eCommerce platform enables consumers to buy and sell without requiring companies to be involved.
- Companies-from-Consumers (C2B): Companies from consumers offer their services more easily on modern platforms, especially for short-term contracts, gigs, and freelance opportunities.
What is Mobile Commerce (mCommerce)?
Have you ever made a purchase on your phone? Then you are part of the mCommerce ecosystem. Mobile commerce (or “mCommerce”) offers convenient options for customers and businesses. mCommerce can include mobile banking, mobile retail platforms, and ticketing systems.
Benefits of mCommerce
- Convenient transactions: With a smartphone, people can complete transactions conveniently everywhere they go as long as they can access Wi-Fi or a mobile network.
- Ease of use: Mobile apps are optimized for the best user experience. It takes fewer taps and less navigation compared to eCommerce websites.
- Portability: Generally, most eCommerce activities take place on desktops or laptops. Devices like these are not as portable as mCommerce devices like mobile phones and tablets.
- Reachability: Mobile commerce will reach a much broader audience than eCommerce due to mobile device portability.
- Push notifications: Merchants can send push notifications to their customers via mobile devices in mCommerce.
- Location tracking: mCommerce applications can track and identify user locations using GPS technology, Wi-Fi, and other technologies, making it easy to provide localized offers.
- Security: Mobile devices are used in eCommerce for 2-factor authentication. mCommerce has the advantage of additional protection via biometrics like fingerprint and face recognition.
The Future of Warehousing is Here, Are You Ready?
Mobile commerce and eCommerce have revolutionized how businesses operate in a world where consumers can purchase almost any product with a few swipes on their mobile devices. These platforms offer various advantages, including cost reduction, access to new markets, and easy tracking of key performance indicators. However, they’ve also significantly impacted warehouse operations and supply chains.
With online shopping becoming more popular, there is a greater demand for efficient distribution networks that can handle the influx of orders. Additionally, mobile trends like buying online and in-store pick-up have created the need for seamless omnichannel experiences. Despite these challenges, mobile commerce and eCommerce show no signs of slowing down – in fact, they are projected to become even more prevalent in the future. Successful businesses must adapt their warehousing and supply chain strategies to keep up with these rapidly evolving industry changes.
Why You Need Warehouse Management Software in a mCommerce World
When it comes to mobile commerce and other eCommerce trends, the need for warehouse management software (WMS) is more important than ever. A WMS allows real-time inventory visibility and improves organization, reducing manual work and avoiding poor customer experiences. It also helps drive productivity and lower labor costs, keeping up with mobile and omnichannel shopping demands. In short, a WMS is a necessary tool for success if you want to stay competitive in today’s mobile world.
Mastering omnichannel logistics is key to thriving in mobile commerce and eCommerce, and that means having warehouse management software that can handle the ever-changing trends of online shopping. Luckily, ShipHero has you covered – our WMS is constantly adapting to meet the needs of our customers. So what are you waiting for? Contact us today to learn more about how we can help your business thrive in this digital age.
Talk to our software experts today and learn more about how our warehouse software is built for eCommerce brands.
Aaron Rubin, Founder & CEO
About the author: Aaron Rubin is the Founder & CEO of ShipHero. He is responsible for planning and executing the overall vision and strategy of the organization. Rubin’s greatest strengths are leadership, change management, strategic planning, and a passion for progression. He is known for having his finger on the pulse of ShipHero’s significant initiatives, entrepreneurial spirit, and keen business acumen. His leadership of ShipHero is grounded in providing excellent customer service that drives improved business operations. His passion for ShipHero comes from the culture and his ability to impact the lives of employees, customers, partners, and investors.