We realized there was no way we’d be able to continue filling orders one year down the road at the rate we were growing. We were excited by the growth, but we needed a software solution like ShipHero.
— Jake Rajsky, Vice President, American Tall
Challenges
Scaling fulfillment with rapid business growth
Finding high-quality, well-tailored men’s clothing online can be a tall order—especially for men who are 6’3” or taller. So there was high demand when American Tall, a men’s apparel brand, launched their direct-to-consumer ecommerce site.
At first, the small family business relished picking and packing each order by hand. They even enclosed personalized thank- you cards with each order. But as their business grew, keeping up with order fulfillment became a challenge.
