So, you want to open a store for your unique product. Congratulations! This is a big step! Whether online or in person, your business will need a website. And while there are many ways to use brick and mortar to your advantage, companies are opting for a digital storefront only. Especially as we move into the digital age.
A well established website with clear browsing options and a shopping cart gives your clients easy access to buy your product quickly and efficiently. One of the most popular places to create your online shopping experience is Squarespece. A website builder which many use to list their products.
What is Squarespace?
Squarespace is an easy to use website builder which allows you to create a website or online store in minutes. Unlike other website builders no coding is required. Squarespace has templates which allow you to drag and drop your website structure into place. If you need help they have a 24/7 support team and offer a free trial to get you started. Plus, with them you can also create a custom domain.
With Squarespace you don’t need to be tech savvy or a coding genius to make a beautiful and functional website. Though it’s not free and you will need to pay a fee (monthly or annual), many business owners don’t mind the cost because of its easy to use features and high quality list of extensions.
It’s so easy, Forbes Advisor gave it 4.2 stars saying, “Between its affordable pricing and intuitive interface, Squarespace offers a great package for both individual users and new business owners alike.” There is a reason this website builder is one of the most popular on the market.
Why use Squarespace?
If you have used a more complicated website builder before, you know you’re better off hiring a designer for any change rather than trying to figure out the coding yourself. But with Squarespace no coding is needed. It’s both easy to use and maintain even if you don’t have website experience. Plus there are Youtube videos on how to use the backend of Squarespace.
Now that’s not to say, that if you want coding for your website, you can’t do it. In fact, coding is an optional feature available within the platform. Squarespace is mobile-optimized so your site looks good on the computer and the phone. And you can add your social accounts onto your Squarespace profile including Pinterest, Instagram, Facebook, Twitter, and Youtube.
But the biggest reason is because Squarespace can become a hub to run your entire business with their extensive extensions list. Directly from your home page you can go to the extension panel and select what extensions you want to connect to your site. With a few clicks you can get up and running with advanced programs to help you with finance, inventory, products, sales, marketing, and fulfillment so you can truly run your business in one place.
Squarespace Order Fulfillment Options
We know starting your own business can be scary. There is so much to think about. Products, marketing, sales, quality, target audience, messaging and much more. However we can help you in regards to a shipping and fulfillment solution for your product. Arguably, one of the most important strategies you need to develop for your business is how you will get your product in your clients’ hands. Especially as this is one of the biggest factors which will encourage a client to purchase from you again.
As we have seen a rise in warehouse technology there are now a slew of options available to get order fulfillment done right. When it comes to order fulfillment for your store while using Squarespace, some of those options work better than others.
Below is a list we have curated for you of the best businesses you can work with for order fulfillment in your Squarespace store.
This is a great option if you want to let go of running your own warehouse or if you want technology to help streamline your warehouse processes. ShipHero helps you get rid of manual processes and lost paperwork, confusing fees, and bland generic packaging. With their open source API they can integrate directly into your Squarespace store and help you fulfill and track orders. Plus with them you’ll get dedicated account resources and you will speed up the process of products getting to your clients.
Overall they are great to work with whether you want to outsource your order fulfillment or not because they have the industry knowledge to help you develop an award winning strategy for your logistical process.
Shippo is a great example of a Squarespace extension to easily connect with your store for order fulfillment. All you have to do is login to Squarespace and find the “Shippo Extension” within the extensions list. With Shippo you’ll get the ability to import your Squarespace orders into Shippo for fulfillment. Then you can find the best pre-negotiated carrier rates from recommended carriers on their list.
They provide the label and email tracking numbers you can forward to your clients and you can also sync this tracking info directly back to Squarespace. And if you want Shippo to handle fulfilling your orders for you, you can apply to become a part of their client network where you will join their warehousing and fulfillment partner network.
This software integrates sales channels and order sources together with your ERP system in order to provide an easy selling experience. Meaning it connects your Squarespace, your shipping, order management, and warehouse management systems (WMS). It’s already integrated with many popular shopping charts and can track inventory and orders with ease.
It will automatically retrieve the orders from your cart and send them to your fulfillment center and order tracking softwares. This way your inventory will stay synced and updated between your softwares so you know exactly where your inventory is at all times. The great thing about CartRover is it usually takes less than an hour to set up and both step-by-step instructions and an on-boarding service is provided.
With this shipping extension you gain access to software which helps you grow internationally because EasyShip has access to shipping in over 35 countries! It is also another Squarespace extension you can add directly to your site with just a few clicks.
With this software you can compare shipping cost quotes, monitor finances, and create shipping labels. Plus they take charge of keeping your clients informed with tracking notification emails which can be designed to match your company’s brand. They also offer an extensive resource library where you can learn more about the shipping world for your business.
Order Desk is another Squarespace extension which will streamline order management workflows. They allow you to create order routing automations to faster manage your fulfillment process. These triggers allow you to set up specific workflows for the different types of orders for your business. You can even send custom emails based on specific triggers within your order process. Plus, if you are unsure how to generate these routing processes yourself, they have a team of experts who can help you set up complex workflows.
Order Desk will also help you generate a picklist report of your orders by SKU for easy picking and packing plus gain insights on your best sellers. What’s better, they offer a 30 day trial!
For those of you looking for a dropshipping, print-on-demand model for your store, Printful is a great solution. Because of their print-on-demand model, Printful will manage your inventory counts and shipping rates with no upfront costs, you only pay when you make a sale! Plus, you don’t have to make the product. They make it for you and can print, embroider, or sew any design you sell.
They have several print centers globally so they can support your brand world wide. And they can make the packaging experience unique for your business as well with hand-written thank you cards, stickers, and coupons in your packages.
This cloud based software helps with both fulfillment and inventory management. It can automate your fulfillment processes and gives you the benefit of negotiated shipping options for you to compare. They have a highly rated customer success team, transparent pricing and billing, and secure inventory storage. Plus, while they handle your orders, shipping, inventory and returns, they will give you a live view of the entire process. This way you don’t oversell and are always in the know regarding your inventory counts.
They are dedicated to helping small growing eCommerce brands and want to help remove barriers so anyone can scale.
Katana is an ERP software which helps your company gain insights into manufacturing and inventory for your business. They want to give business owners total control over both in-house and outsourced manufacturing production. With it you can optimize your products and raw materials, set up reorder points, and prioritize your sales orders. It supports both made-to-order and made-to-stock processes and most manufacturers are already using this software. Which means you can now get more visibility on the manufacturing end of your business. You can trace materials, expiration dates, and product lifecycle. Which can help you stay in industry compliance if you need to keep track of perishable stock.
This company also offers a 14 day trial to start so you can get an idea of how they will work with your business before committing.
This is a great option if you have a need for subscription box fulfillment or you need highly personalized packaging. They will give you a dedicated account manager to offer white glove service for your packing needs. With personalized kitting processes they can take care of collecting, packaging, and shipping multiple products in one box. And they can get as customized as you need because their kitting services include your company’s branding and even customized boxes should you need them.
They also offer an advanced list of eCommerce order fulfillment integrations into their platform. Plus, they can give you same-day fulfillment and real time inventory tracking!
FinerWorks is dedicated to service the artistic community with many of their clients being Etsy sellers, artists selling prints, photographers, online galleries, picture framers, and other printing and photo labs. They are a drop shipping print-on-demand service whose packaging will look like you personally produced and shipped the order. Within their service, they offer three tiers of fulfillment service so you can choose the one which best fits your company’s needs.
And FinerWorks takes their discrete service seriously as they will remain unknown to your client because the shipping label will have your company information and not theirs so the client will never feel their presence.
Overall Squarespace is a great way to get your product delivered to clients. Not only is it user friendly and beautifully designed with award winning templates, but it can also act as a hub for your business as a whole. It is an easy to use option with a wide number of extensions and integrations. Plus you don’t have to be a tech genius to get started!
With the options above, order fulfillment for your Squarespace store doesn’t have to be a hassle. The companies listed in this article are those who are dedicated to helping brands like yours find success. And when you work with a company who has experience fulfilling and shipping thousands of orders, you get the benefit of learning key strategies from their experience. A good shipping and fulfillment partner should be willing to share their knowledge in order to help your business and your order volume grow. Source a few choices and see what works best for you. It all depends on what works best for your business and what improves your eCommerce experience!
If you need more information on fulfillment trends and tips, check out our blog.