After-pumping-11-billion-into-e-commerce-in-5-years-vcs-are-finally-funding-the-risky-warehousing-startups-theyve-been-avoiding > After pumping $11 billion into e-commerce in 5 years, VCs are finally funding the risky warehousing startups they’ve been avoiding

“Aaron Rubin has been fending off venture capital for his company, ShipHero, since 2015. ShipHero is an e-commerce software provider and runs nine warehouses so shippers can outsource order packing and shipping. In 2015, the company was only making a software-as-a-service play when competitor Stitch Labs raised a $15 million Series B round and the VCs came knocking.”

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