247 Fulfillment Scales 20X its eCommerce Operations with ShipHero

Located in Toronto, Canada, 247 Fulfillment is a leading third-party logistics (3PL) provider that helps eCommerce brands manage inventory and ship orders to their customers. As a vital link in the supply chain, the company’s commitment to efficiency, accuracy, and client satisfaction is paramount.

Initially a small operation, 247 Fulfillment experienced rapid growth, quickly moving from a 2,000-3,000 square foot facility to a 17,000 square foot warehouse –– over 580% growth ––, and eventually to its current 50,000 square foot space. This equals to a 1,900% increase, meaning their warehouse has grown to be 20 times its original size. The company’s quick expansion caused major operational issues that threatened their quality of service. The search for a robust and reliable warehouse management system (WMS) became critical to their survival and long-term success.

“I describe ShipHero as the brains of our operation,” stated Zaid Shahatit, co-founder of 247 Fulfillment, who credits their partnership with ShipHero for several key improvements.

From Operational Challenges to Optimized Success

Before adopting a specialized eCommerce fulfillment solution, 247 Fulfillment was grappling with the limitations of manual processes and inadequate technology. The company initially relied on a combination of ShipStation, pen, and paper. This manual approach, while feasible for a handful of orders, quickly became a liability as order volume increased. 

Zaid noted that even at just 50 orders a day, they were making one to two mistakes. This level of inaccuracy was a major threat to client trust and the company’s reputation, making it impossible to scale effectively.

The absence of a sophisticated WMS also meant they lacked the tools to streamline complex operations. Managing inventory, optimizing warehouse layouts, and ensuring accurate order fulfillment were labor-intensive and prone to human error. Without a centralized system, there was no real-time visibility into warehouse activities, creating a black box for both the 247 Fulfillment team and their clients. The company understood that, to grow, they needed to replace their outdated methods with a powerful, scalable, and reliable fulfillment software.

The ShipHero Solution

The decision to partner with ShipHero was driven by a client’s specific request, but it quickly proved to be a transformative choice for 247 Fulfillment. Zaid explained that the transition was “a great decision,” as ShipHero provided the robust WMS functionality the company desperately needed. 

ShipHero’s comprehensive suite of features addressed their core challenges head-on. The software’s ability to standardize and automate key warehouse processes was a game-changer. This automation not only improved accuracy but also freed up the team to focus on providing an excellent client experience. 

The multi-warehouse allocation (MWA) feature was particularly impactful, enabling 247 Fulfillment to seamlessly integrate with existing 3PL networks for U.S. brands looking to expand into the Canadian market. This feature eliminated the need for complex, separate integrations and setups, making cross-border expansion frictionless.

Measurable Impact and Benefits

Implementing ShipHero immediately improved how 247 Fulfillment operated and served its clients. The biggest win was a massive drop in shipping errors, which built client trust. This new efficiency also lowered their cost per package, saving their clients money.

ShipHero also brought a huge benefit in transparency. Clients could now log in to a dedicated portal to see every detail of their fulfillment process, from who packed their order to whether service agreements were being met. Zaid explained that this full visibility helps clients feel comfortable with them as their logistics partner.

A Future of Continued Growth

With ShipHero as their WMS, 247 Fulfillment is well-positioned for future growth. The company’s commitment to continuous improvement means they will continue to leverage ShipHero’s advanced features to further optimize their operations. They see their software as a critical investment, on par with physical infrastructure like racking and materials, that will continue to drive efficiency and scalability.

The partnership with ShipHero also provides access to a valuable community of 3PL operators, allowing 247 Fulfillment to share best practices and gain insights to further refine their processes. This network, combined with ShipHero’s robust features like multi-warehouse allocation, positions them as a strategic partner for international brands, especially those looking to expand into the Canadian market. Their goal is to maintain their reputation for cost savings, transparency, and impeccable SLA performance, ensuring sustained success in the competitive  eCommerce fulfillment industry.

With this powerful foundation, 247 Fulfillment is ready to not just meet the future of eCommerce, but to help build it.