May 7, 2021 | Blog
Front and Center
The Game (Won’t) Stop
Since taking the reins of the prolific video game distributor back in January, Ryan Cohen, co-founder of online pet food company Chewy Inc, has made quick work of fast-tracking GameStop’s e-commerce capabilities. The company announced Monday that it will expand its fulfillment network with a 700,000 sq-ft facility on, you guessed it, the moon. Jk close though, it’s in York, Pennsylvania
“This facility is expected to be operational by the fourth quarter of 2021 and will support e-commerce and fulfillment needs,” the company said in a news release. “The Company expects its fulfillment center in York, Pennsylvania will position it to grow product offerings and expedite shipping across the east coast.”
New Player Has Entered Chat
Beyond building out its fulfillment network, Cohen has ousted the former C-suite and ushered in a new team of current and former Amazon employees to support the transformation. Despite the recent stock market saga that captured the hearts of many Reddit users, the GameStop brand remains strong in the video game space, and this switch could further bolster the companies earnings. In fact, GameStop recently reported that its global e-commerce sales surged 175%, representing 34% of net sales in the fourth quarter of fiscal 2020.
The New Age of Brick-and-Mortar
Even before the pandemic, it seemed that physical brick-and-mortar retail stores were a thing of the past and soon to be outdated. The yearlong lockdowns may have expedited things a bit, but the reality was/is that retailers were scrambling to find a way to utilize their large real estate footprint.
Retail Tycoon IRL
Stores like GamStop are uniquely positioned to turn their retail stores in micro-distribution centers for fast and inexpensive local delivery. And other brands are starting to do the same, as ShipHero COO Maggie Barnett explains in an interview with Vogue Business.
“Some of our large beauty and fashion brands have a prolific real estate footprint, so they want to leverage that — even if people aren’t necessarily visiting those stores at 100 percent capacity,” Barnett says.
Check out the full article here.
Back of the Packet
Mmm … Union Rings
On Wednesday, Trump-era rules were nullified that made it more difficult for a gig worker to be classified as an employee under federal law. When a gig worker is classified as an employee, they are covered by federal minimum-wage and overtime laws. It also means that these workers are better positioned to organize into labor unions — and creating union jobs has been a top priority for the Biden administration.
Ebay-bay
The eCommerce platform is looking into cryptocurrency as a payment option, as well as exploring the realm of non-fungible tokens (NFTs). And they say eBay is shady ????
Bezos News
Jeff Bezos is building a gigantic luxury yacht that’s expected to be one of the best in the world – and he’s adding a ‘support yacht’ with its own helipad. We get it, he’s single now. Bill Gates plans to get girls in attendance by pinging their newly implanted 4G chips in their arm. Moving on.
Belgium Invades France
By moving a 200 year old boulder by about 7.5 feet, a farmer in Belgium accidentally re-routed the country’s border with France — the stones were placed to mark the border after an 1820 treaty. Belgian authorities light-heartedly warn that the farmer may face criminal charges if he doesn’t return the slaaaaaaaaab.
ShipHero News
!Trigger Warning! E-commerce Case Study With Anger ????
ShipHero Case Study is back y’all and this time… it’s written with Anger! Jordi Anger that is, Cofounder Of E-commerce Xpress, an upstart 3PL that serves small to medium-sized businesses in South Queensland, Australie. All aboard the E-commerce Xpress!
“From memory, it would take about 4 of my staff about 4-5hrs to completely fulfill 200 orders. The week we went live with Shiphero we did the same amount in about 2 hours — as of right now, even less.” Jordi Anger, CoFounder of E-commerce Xpress.
Calculating Your Shipping Costs
Shipping costs have a huge impact on your bottom line. Learning how to properly calculate shipping costs and find the best shipping discounts to help your margins and improve the customer experience. Stop overpaying for shipping today, with our latest blog post: Shipping Costs: Calculators, Discounts & More.
May 6, 2021 | 3PL Warehouse Management, Best Practices, Blog, Warehouse Management Software
With the ecommerce industry growing rapidly, many things about the field have seen significant improvement in the past few years. Companies have been working to ensure a better customer experience with improved technology and better shipping options. Quick delivery times with low shipping costs are vital to optimize customer satisfaction levels. But how can you offer faster shipping times without compromising profits?
The topic of faster shipping brings us to expedited shipping and the advantages it offers over standard shipping services. Here’s what ecommerce retailers should know about the workings of expedited shipping.
What is expedited shipping?
Expedited shipping refers to shipments that are faster than the standard option for delivery. The actual term means different things for different carriers and can refer to one-day or two-day delivery options. As such, expedited shipping charges to domestic or international destinations vary with the various delivery services.
How fast is expedited shipping?
Different delivery options with various carriers usually come with their specific strategy for the whole supply chain. Depending on the type of product and the shipping zone distance between the point of origin and destination, the delivery times of expedited shipping can vary with each carrier.
Is expedited shipping worth the added cost?
The expedited service option usually comes with added cost for the lesser delivery times that increase with the shipping zone distance and the parcel’s weight and dimensions. Some businesses hold customer satisfaction in high regard and feel that the expedited shipping option is worth it. Of course, faster delivery times add to the whole charm of the sale for the customer and can increase your company’s revenue.
The differences between expedited and standard shipping
Standard shipping usually costs the least when it comes to different delivery services. The standard service could translate to a two-day shipping time for some companies, while others might offer longer delivery times for their standard shipping. The standard delivery option for one of the most popular carriers in the US, the USPS, consists of ground shipping and usually takes more than two business days for farther shipping zones.
Reasons to offer expedited shipping
Expedited shipping provides a guarantee to your customers that their packages will be shipped in reduced transit times. This reduction in transit time directly increases customer satisfaction, and it is arguably one of the most important reasons businesses opt for this shipping method. However, there are other advantages to expedited shipping as well.
To save time
The primary purpose of expedited shipping is to save on shipping time. Carriers often do this by minimizing the supply chain to the final destination. If your customers are willing to pay more for faster shipping, expedited shipping is the suitable business method for your setup.
Shipping perishables
Many perishable items like frozen food and baked items require faster shipping so that the products do not expire during the shipping process. For this reason, expedited shipping is the correct answer for your business if you are involved with the food industry.
To win (or retain) customers
If most of your customers opt for faster shipping methods and are willing to pay the extra cost, then you should look into making expedited shipping into your standard shipping option. There is a chance that retailers might lose customers who want faster shipping if they don’t offer expedited shipping.
Save on storage costs
Taking the products from the manufacturers and storing the inventory in warehouses often comes with detailed storage charges. When you offer expedited shipping, the products spend less time in storage, and you can save on inventory storage costs.
Reduce abandoned carts
Unsatisfactory delivery options directly link to cart abandonment among prospective customers. Having various shipping options such as expedited and standard shipping lets the customers choose the shipping option they like. Therefore, it’s wise to offer expedited services to your customers.
Meet customer expectations around ship time
Customers usually look at a couple of retail options before buying something, and they often go with the retailer that provides convenient delivery options. Today, faster shipping methods like Amazon’s next-day delivery options have increased customer expectations, and this is why not having expedited shipping could hurt your sales.
Build customer loyalty
Customer satisfaction is the key to getting repeat customers and building customer loyalty. When the customers get their parcels delivered faster, they are more likely to purchase from your shop again in the future. Offering expedited shipping options could enhance the customer loyalty in your consumer base and possibly secure future sales.
How fast is expedited shipping compared to other fulfillment options?
Different delivery services come with different standard and premium delivery times. Let’s look at some of the popular shipping options and how they fare compared with expedited shipping.
Expedited shipping vs. standard shipping delivery speeds
Standard shipping services are often the cheapest shipping option out there, but they also take many business days to deliver the package, depending on the shipping zone distance. On the other hand, expedited shipping offers reduced shipping times while being more costly. Some companies have two-day delivery as their standard shipping options, while others take longer in their standard delivery service. These options vary from company to company.
Expedited shipping services vs. express shipping delivery speeds
Depending on what carrier service you are looking at, expedited and express delivery can be used interchangeably or mean the same thing. Couriers usually have a variety of standard and premium delivery options, and these terms vary depending on their context of use.
Two-day (or next-day) shipping
For some companies like Amazon Prime, two-day shipping options are standard, while for others, two-day delivery often falls under the umbrella of expedited shipping. Like the other terms, these terms also vary with each courier.
Which shipping carriers offer expedited shipping?
Many carriers offer different expedited shipping services like flat-rate shipping, ground shipping, and next-day air shipping options. Let’s look at some of the most popular carriers in the US and their expedited shipping services.
USPS expedited shipping
USPS is among the most popular courier services in the US for domestic delivery. A popular expedited shipping option by USPS is their Flat Rate Priority Mail Express. This mail service comes with options like overnight and next-day delivery options, and you can track the parcel during shipment.
UPS expedited shipping
UPS is another shipper that offers expedited shipping options for domestic delivery, including same-day, next-day, and two-day shipping guarantees. The UPS Worldwide Expedited service offers faster delivery to international destinations.
FedEx expedited shipping
FedEx also provides several expedited shipping options based on the package’s size and dimensions, destination, and urgency. These shipping options include FedEx Express Saver, and FedEx Expedited Freight, and the FedEx Same Day service.
How to offer expedited delivery
It might seem that expedited delivery is impossible for small businesses to offer and might kill your budget. But there is a way to provide expedited delivery without any extra burden on your budget – and here’s how.
Use distributed fulfillment centers
Having your inventory stored in multiple fulfillment centers means that you can minimize the shipping zone distance from the warehouse to the destination. This way, you can use ground shipping methods from the nearest warehouse for the expedited shipping option.
Require a minimum purchase amount for orders
To cover the shipping costs for expedited shipping, a smart thing to do is set a minimum order purchase threshold. This way, you can cover the marginal shipping cost from the products’ revenue while keeping your customers happy.
Work with an experienced 3PL
Another way to save on shipping costs is to work with an experienced third-party logistics (3PL) company that can get you discounted shipping rates with major carriers. Other than the discounted shipping rates, a 3PL can help cut back on shipping costs by making the process more efficient. Experienced 3PL partners offer shipping options and technology that you might not have been able to manage on your own.
Offer expedited shipping with ShipHero
By now, you understand the importance of expedited delivery and why it pays off to offer your customers multiple shipping options. With ShipHero, you can offer different types of expedited-delivery options like overnight or two-day delivery services, depending on your customers’ needs and your company’s budget.
Outsourced fulfillment
ShipHero partners up with 3PL companies to offer you discounted shipping rates and distributed fulfillment options so that you can reduce shipping times and shipping rates in one go.
Distributed fulfillment centers
ShipHero lets you distribute your inventory across the nationwide network of fulfillment centers. Having distributed fulfillment centers all over the country means that you can minimize the shipping zone distance to the. What this means is that you can offer faster shipping to your customers with the help of on-ground shipping methods.
Save on shipping costs
ShipHero offers you different courier services to partner up with, and some of them offer discounts on the shipping rates. This way, you can save on shipping costs and choose the carrier that works best for you. As a plus, there are no hidden shipping fees, and users get precisely what they pay for.
Conclusion
Expedited shipping sure has its advantages, but it can also seem like a very costly option. Now that you have looked at how you can realistically offer expedited shipping options to your customers without breaking the bank, it’s time to get things going. ShipHero lets you offer expedited shipping by connecting your ecommerce platform to trusted carriers with various shipping options and discounted rates.
If you’re looking to provide customers with premium shipping options without breaking the bank, then check out ShipHero.
May 5, 2021 | Blog
*Takes dramatic drag of cigarette* What does it mean to be in good company? In essence, it’s simply a group of people bonded together by common ideas and shared values. In a business sense, a company is only as good as the glue that holds it together, bonded through a shared mission, a vision to strive towards, and the belief that the joint effort of a company will result in prosperity well beyond the capacity of an individual.
So what happens when the frustrations start to mount, and your business is brought to the very brink of “do or die”. Well that’s what happened for E-Commerce Xpress, a third party logistics (3PL) provider located in South Queensland, Australia that specializes in guiding small to medium-sized businesses through the initial growth phase of logistics — ranging from women’s apparel and winter clothing, to home gym equipment (booty bands, resistance bands, water bottles, etc).
>”Shipping 200 orders felt like such a struggle. Our staff definitely shared the frustration. To put it in perspective there was one fairly high volume period where in an 8 hour shift, someone tracked 12.5km on their Fitbit for the day.” E-Commerce Xpress Cofounder and GM
12.5km … for those of us not on the metric system, that’s about one third of a marathon. After this particularly stressful event, the good people at E-Commerce Xpress decided it was time for a hero to sweep them off their aching feet — a ShipHero that is. We were enticed by their story and sat down with Anger, Jordi Anger, Cofounder and GM of E-Commerce Xpress. Here’s our interview.
ShipHero: Mr. Anger, could you please calmly provide a brief description of your business 🙂
“We are very simply a 3PL/fulfillment centre located in South Queensland, Australia. We specialise in fulfillment and inventory management for small to medium-sized e-commerce brands who are going through those initial growth phases in the logistics side of their business.
The local brands are starting a lot of eco-friendly, earth-conscious based products/brands, and we also see a lot of Swimwear and Cosmetic type business, probably due to the renowned sunny weather we have here!
Our goal is purely to ensure that their customers have the best possible journey behind the ‘Pay Now’ button and provide the best and most flexible service possible for our clients.”
Before switching to ShipHero, what were the challenges that made you want to just rip your hair out?
“We were using another 3PL company, which initially sounded like the best suit for us at the time. Unfortunately, the transparency was not there and by the time we had switched to live we found that we couldn’t use their product to its fullest potential.
“As a result we had to go pay for a completely separate platform just to be able to generate labels and ship orders. So we couldn’t pick Multi-batch, we had to become a paper reliant warehouse, we couldn’t fulfill orders through the one system and we had next to no support, which are all the things we were initially sold on.
The main frustration was that–”
Uh oh.
“Anyway, the main frustration was that because of this, the time it took to ship 200 orders for example was ridiculous. From memory it would take about 4 of my staff about 4-5 hours to completely fulfill 200 orders. My staff definitely shared the frustration.
“To put it in perspective there was one fairly high volume period where in an 8 hour shift, someone tracked 12.5km on their Fitbit for the day. This was simply because the walk-time they had to do for each order was essentially the same each time due to not being able to use the multi-batch order feature.”
And… how did that make you feel?
“Agitated”.
Phew. How about after the switch to ShipHero?
“The week we went live with ShipHero we did the same amount [200 orders] in about 2 hours. As of right now, even less. After the switch, the amount of efficiency we were operating at was, and still is, truly amazing. That would be our biggest area of improvement, along with now becoming a paperless warehouse which is really important to us.
“The only way this is possible is by partnering with a platform that had similar values like ShipHero. We see ShipHero as an extension of our team as well, and so far they haven’t let us down.”
Ha … we’re honestly terrified to let you down. So when searching for a fulfillment partner, what did you consider as important criteria?
“Customer service is always a must! In this industry, it’s very common for small issues to arise every day so we needed to make sure we had a really good support team by our side, and more importantly, an on-boarding team that could teach us to problem-solve ourselves!
“We also wanted a modern and easy to navigate interface that would be simple for our employees to learn as well as our clients. There are a lot of outdated WMS that we came across that are really hard to grasp.
“Finally, cost is an obvious factor. There are a lot of services out there that have a lot of hidden fees that once you start operating, it’s clear that those services are necessary.”
What made you finally choose ShipHero?
“Liam Dillon (CoFounder) and I had been watching and sharing some of ShipHero’s YouTube videos and really liked how they were explaining and demonstrating the pick-and-pack processes. We decided to do a bit more research on ShipHero and found that they have a 3PL-specific WMS platform.
“We had already had multiple meetings with other platforms but none were the right fit. ShipHero stood out to us immediately as we could see that they weren’t ‘stuck in the past’, and really provided a fun and modern aspect to 3PL and fulfilment.
“Not to mention, the pricing structure was super easy to understand and really cost efficient, which was a huge plus!”
How was the integration process with ShipHero?
“Our last WMS had a 6 week on-boarding period to get set up and learn the system, with ShipHero we were integrated in about 2 hours! This experience was super straightforward and easy.
“We essentially went live the next day after connecting our customers, and we were shipping immediately. It was the best way to learn the system as we essentially jumped straight in and learned by doing. Everyday, our onboarding manager was checking-in to see how things were going and was available via email, phone and even SMS.”
Well don’t forget that they’re still around for whenever you need to manage your … systems. Finally, how was your business impacted by COVID-19?
“We strangely launched our business throughout the COVID-19 period. We were pretty lucky here in our state that we were able to control the cases and still be able to provide essential work for the most part!
“We were also super lucky to have two amazing clients that saw the benefit in utilizing our services throughout COVID-19 as their industry skyrocketed during this period. Liam already had a really good relationship with them previously so we were able to help them control their growth and provide an awesome service whilst they allowed us to grow with them and quickly build our operations into what it is today!”
Amazing. Final thoughts, comments, words of praise, or outbursts?
“In summary, we are super lucky to be able to partner with ShipHero, who is focused on continually making changes to benefit their users! I feel like every month there are new and updated features which might not seem like a big deal but benefit our warehouse processes dramatically.
“We have been able to scale back our costs, time and effort ever since partnering with ShipHero, which at the end of the day has allowed us to focus on growth and perfecting our business’ services and operations.”
Follow Liam and Jordi and hop on the E-Commerce Xpress at their website and Facebook.
https://e-commercexpress.com/
https://www.facebook.com/E-commerce-Xpress-107514591393563
https://www.instagram.com/ecommercexpress_/
Want to be featured in our case study?
If you would like to share with us stories about your eCommerce experiences, whether it’s how you started your business, what opinions you have on the stories we share, or if you just feel like venting… we’re here for you.
Shoot us an email and you could be featured on an upcoming Case Study, our critically-acclaimed weekly news segment The Packet, or if you’re lucky, you could be invited to join one of our many Podcast episodes!
May 4, 2021 | Best Practices, Blog, Fulfillment, Warehouse Management Software
With the ecommerce industry booming and competition increasing every day, customers have increased expectations about the online shopping experience and the order fulfillment process.
Of course, platforms like Amazon set the bar for both ecommerce merchants and couriers alike with their impressive overnight and 2-day shipping policies. For small businesses, pulling off quick delivery times can put a lot of pressure on your logistics operations. Unless you have a network of fulfillment centers and a big labor force, fulfilling orders to get delivered in a cost-effective manner is going to be tough.
So, how can you manage shipping costs to profitably ship orders and not lose sales to major brands? This article will take you through the basics of shipping costs and how you can correctly estimate them through different factors and tools.
How to calculate shipping costs
The total shipping costs depend on the basic information of the package that you’re shipping and on the declared value of the products inside. However, the total cost often depends on many other complex factors as well. Here are a few factors that contribute to the shipping rates that popular courier services offer.
Package dimensions
The package dimensions, such as length, width, and height, are usually multiplied together to calculate the dimensional or volumetric weight of the package. The size of the package usually determines the shipping rate per cubic foot and different box sizes are marked with different shipping costs.
Package weight
If the actual weight of the package outweighs the dimensional weight calculated from the standard formula, then the actual weight of the package is used as the billable weight and the shipping costs are based on that. Thus, the larger the package is, the higher its shipping costs.
Package destination
Additionally, the shipping costs depend on the destination country and the destination zip codes. For some zones, the shipping costs are usually higher. Like in the United States, shipments to Hawaii and Alaska are often more expensive than in the continental states. The total costs depend on the zone distance which is calculated by counting the shipping zones between the point of origin and the destination.
Value of contents shipped
Often, packages with a high declared value require shipping insurance. This is also true for expensive products and dangerous goods that require their own packaging to be shipped in that isn’t standard. The parcel handling-related charges add to the shipping-related charges, resulting in higher shipping costs in total.
Expected delivery time
For most couriers, premium and fast shipping get more expensive the more zone distance there is to cover. For example, overnight shipping in the same zone might not be as expensive as overnight shipping to some destinations five zones away, as that would probably require air shipment for fast shipping. The standard post delivery to the same destination might cost less but it would take longer for it to be shipped.
Shipping cost calculators for shipping carriers
The above-mentioned factors are usually what popular shippers use to estimate shipping costs. Many ecommerce platforms have their own shipping calculator, like the Shopify shipping calculator that gives instant shipping quotes for a package. Let’s take a look at some of the carriers.
USPS shipping rates and shipping calculator
USPS is among the cheapest carriers in the USA, especially for ground shipping. The post office sends daily rounds for shipments and this is the reason that USPS offers fast deliveries at such modest rates, making it one of the best deals out there.
USPS offers a variety of deals based on the mail classes like priority mail, flat-rate shipping with envelopes and different boxes, etc.
You can use the USPS Shipping calculator to get shipping quotes from the courier on domestic/APO/FPO and international shipping.
FedEx pricing and shipping calculator
FedEx is another popular carrier service in the US and Canada. FedEx offers a variety of delivery deals ranging from same day to overnight shipping, and from ground to air shipment.
The FedEx Small Business program offers shipping solutions to small businesses and the rewards program offers shipping discounts. FedEx shipping costs are based on the dimensional weight of the packages.
You can check the FedEx shipping cost calculator on their website to estimate shipment charges.
UPS pricing and shipping calculator
UPS is another popular courier service in the United States. UPS shipment ranges from the UPS ground to UPS 3-Day Select or 2nd Day Air. UPS prices, like that of FedEx, are also based on the dimensional weight of packages. Small businesses can often cash in on some shipping discounts through the UPS Connect program, which apply to both ground and air shipments.
The UPS shipping calculator can be found on their website.
Shipping cost calculation FAQs
By now, we’ve covered the basics of shipping charges and how they are calculated. In case you still have some questions about shipping cost calculation, here are some of the most frequently asked questions, answered.
How do I calculate dimensional weight?
The dimensional or dim weight is calculated by measuring the dimensions of the package and then dividing the total volume by a standard dim divisor. Popular shipping carriers like USPS, FedEx, UPS, and DHL, etc. base their shipping rates on the dimensional weight of the package.
Can I ship flat rate?
Yes, USPS has many offers for flat rate shipping where you can ship by putting your products in the standard flat-rate envelopes or the flat rate boxes in sizes small, medium, and large.
How do I calculate shipping costs for USPS?
Shipping costs on USPS can be easily calculated through the shipping calculator available on their website. You can use the drop-down menu available on the website to estimate the shipping cost of the different shipping label deals offered by USPS.
How do I get shipping discounts?
Usually, third-party logistics companies have set deals with shipping carriers like USPS, UPS, and FedEx, etc. By using the services of a 3PL provider, you can often get shipping discounts through these couriers. Just sort out these details with your fulfillment provider.
Which is the cheapest carrier to ship with?
One of the cheapest carriers is the United States Postal Service or the USPS for short. Comparing the average shipping costs for FedEx, USPS, and UPS, it is clear the USPS is the cheapest option for both ground and air shipments. USPS also offers many shipping services like the Retail Ground, Priority Mail 2-Day, and Priority Mail Express, etc. The actual shipping quotes are present on the USPS website.
How 3PLs reduce shipping costs
By teaming up with third-party logistics companies (3PLs) for logistics and warehouse management services, small businesses can enjoy major savings on shipping costs. So, how exactly can you save on shipping costs by outsourcing your fulfillment, you ask? Let’s take a look!
Discounted shipping rates
Because 3PL companies manage order fulfillment for several clients and handle plenty of daily shipments, they often have agreements for discounted rates with carriers. This way, they can offer their clients discounted shipping rates as well. Most 3PLs don’t charge extra fees for the discounts, so you can rest assured that you won’t be charged extra for shipping with a 3PL.
Distributed inventory
Because of distributed inventory, ecommerce business owners can have inventory stored at different warehouses in different shipping zones. This makes fast shipping easier as the inventory can be sourced from the closest warehouse upon the placement of the order and the extra fuel charges can be avoided. Basically, orders will be sent to the warehouse closest to the customer to improve delivery speeds and reduce transportation costs.
2-day delivery and overnight delivery
Additionally, these fulfillment companies are often able to offer overnight and 2-day delivery options, thanks to the above-mentioned factors. This helps small businesses compete with Amazon and other large brands that have the fulfillment network capable of delivering orders quickly.
Conclusion
Shipping costs not only depend on the product you’re sending and where you’re sending it from, but also on where and how fast the goods are being sent. Additionally, the total costs also depend on what carrier you are partnering up with. The good thing is that these things can often be estimated to great accuracy with the help of internet tools.
To sum things up, shipping costs, while they seem simple enough, involve a lot of complex factors in their overall calculation, and you should definitely keep them in mind.
Get started with ShipHero’s fulfillment services to reduce shipping costs.
May 4, 2021 | newsroom
A key component of micro-fulfilment is rethinking the role of the retail store, which now needs to function like a warehouse and bricks-and-mortar shop, says Maggie Barnett, COO of ShipHero, the fulfillment network partner for Shopify. “Some of our large beauty and fashion brands have a prolific real estate footprint, so they want to leverage that — even if people aren’t necessarily visiting those stores at 100 per cent capacity,” Barnett says.
Read more at Vogue Business
