“Customers Want Orders Fast. ShipHero Allows Us To Deliver On That.”

“Customers Want Orders Fast. ShipHero Allows Us To Deliver On That.”

Kong Beer Bong Blog Post

Like they teach in all MBA programs, sales and marketing is a lot like a beer bong. You need to have a large funnel to catch the liquid wherever it’s poured, you need to have a strong and sturdy pipeline that guides the beer to the final destination, and you need a way to properly and safely consume the beer. 

No, this isn’t a frat guy’s dissertation; this is the story of how our customer Kong Beer Bong developed a strong product, sales pipeline and supply chain to grow a successful company using ShipHero WMS.

“We were able to save about $60-70k a year by being able to shop carriers other than USPS.”

— Chase Snowden, Head of Marketing and Sales, Kong Beer Bong. 

Kong Beer Bong was invented in 2017 by its two founders, Tristan McIntire and Hunter Souders, two college students at The Ohio State University.  The pair spent a year of their collegiate journey developing, designing and testing a prototype for the prodigal beer bong, a device so perfect for drinking beer that Sam Adams himself would blush. Not long after, Chase Snowden joined the team in 2019.

After a successful Kickstarter campaign, the website and first shipment of Kong Beer Bong launched in late 2020, and the incredible team landed $3M in sales in under one year. Like all great businesses, they knew it was time to scale their logistics to keep up with the growing demand, and that’s when they turned to ShipHero. 

We sat down with Chase Snowden to hear more about their journey, and learn how they used ShipHero WMS to drastically reduce their shipping costs.

Kong Beer Bong Founders

Chase, please provide a brief description of yourself and your business

Chase Snowden: “The Kong was invented back in 2017 by the two founders, Tristan and Hunter, while they were in college. The two of them spent the next year designing and prototyping the idea, and were finally able to bring it to life in 2019. 

“I met Tristan in 2019, when we were both discovering the drop shipping business model, figuring out how to sell things online, and building an eCommerce business. We had some luck early on, building a website in the “baby” niche that sold a beanbag chair designed to help babies learn to sit up and gain core strength. 

“During this time, Tristan found an investor that wanted to put some money behind Kong, which gave us the foundation to pursue growing that product and brand. We launched a Kickstarter in late 2019 so that we could raise some additional capital for the first production run of 3000 units. 

“After this successful KS, the first shipment of Kong Beer Bongs landed in February of 2020, and we subsequently launched kongbeerbong.com. Immediately, the results from our FB ads and Instagram shoutouts were amazing, which all lead to us achieving $3M in sales in the first 12 months.”

Sheeeeeeeeeesh. So, what was your fulfillment model before switching to ShipHero?

“Before switching to ShipHero, we used a website called Pirateship.com to process all of the orders. Being a brand with a core hero product and some accessories allowed us to process orders relatively fast because we could buy labels in Bulk and process thousands of orders at once.”

And what was the moment you knew it was time for a switch?

“We wanted to transition to DHL eCommerce and away from USPS. Pirateship only supports purchasing USPS rates, and it also won’t integrate with Amazon, one of our most recent sales channels.

“We also absolutely needed a bulk processing feature. Almost every platform only allows shippers to process orders First In First Out, and it will only let the user try to group orders together by writing different filters based on SKU and quantity of SKU. 

“Grouping orders together was something that Pirateship did automatically, so that was the main feature we were looking for when transitioning.” 

Why did you choose ShipHero?

“Bulk Ship – period. Not to mention, integration was super easy and painless. A few calls with Mike and the onboarding team and we were set up to start printing labels.”

What advantages have you seen since switching to ShipHero?

“We were able to save about $60-70k a year by being able to shop carriers other than USPS.”

Follow Chase, Tristan, Hunter, and Kong Beer Bong on social media and check out their websites below.



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Shoot us an email and you could be featured on an upcoming Case Study, our critically-acclaimed weekly news segment The Packet, or if you’re lucky, you could be invited to join one of our many Podcast episodes!

The Packet: What It Is And Why We Do It

The Packet: What It Is And Why We Do It

The Packet

Every Friday for the past 5 months, a chosen lot of lucky subscribers have received The Packet email newsletter of top e-commerce news and headlines. Together we’ve laughed, cried, and learned. But most importantly, laughed. Now, we’re expanding our audience to all of you!

The Packet’s mission is to get people excited about the world around them, with a focus on spicing up the e-commerce and logistics industry. There are so many stories to share about people who create, people who build, and people who lead. The Packet is your weekly bite-sized chunks of news so you can feel more knowledgeable and confident in the world around you, and also have something to talk about whenever dinner parties are a thing again. 

Why The Packet?

With all the sources of news and information out there, who has time to parse through and find truly meaningful content while also trying to grasp whatever the author is saying (or paid to say). The Packet is free, fun and formulated out of love for the e-commerce and logistics industry. No ads, no sponsored segments, completely unbiased,  and we love poking fun at Daddy Bezos. (It’s like the Skimm but sometimes funny)

Like a Friend’s montage episode, let’s roll some top stories from weeks past. If you like what you see, join our community of Packeteers every Friday by subscribing here. And be sure to join the conversation on Facebook, Instagram, Twitter, and Youtube.

E-Commerce News and Headlines

The Packet

>>Suez Colonic

After tireless digging and tugging, the mega-ton blockage that has been constipating global trade for the past six days has finally been cleared from the Suez Canal. The global trade community has given a collective sigh of relief as vessels are now starting to pass through.

What caused this?

Besides a lack of fiber (kidding), a seasonal dust storm, known as the khamsin, blowing winds at 40 knots caused the Ever Given to veer too far right and become embedded in the canal wall. While this is the story for now, navigation experts and engineers at the Suez Canal Authority are investigating the crash for technical and human error — this could have massive insurance implications and lawsuits if a responsible party is identified.

How did they get it out?

A full moon emerged (you can’t make this up) and brought in a high tide that buoyed the engineers efforts to refloat the ship. If this attempt failed, the tide would have fallen and they would have been forced to spend weeks unloading thousands of containers to help the Ever Given sit higher in the water. In total, hundreds of thousands of cubic feet of sand were removed.

The Fallout

Shipping operators estimate $12 billion of cargo is stranded along the 120-mile canal or idling outside it. Other shipping operators have already re-routed ships around the Cape of Good Hope, adding weeks and fuel consumption to the voyage. Experts estimate that this will result in another jam once all the vessels reach their destination at the same time, and over 360 vessels are waiting to pass through the canal. As a result, shipping and oil prices have risen, and the already beleaguered logistics industry will likely face additional delays and costs.

This post has been sponsored by: MiraLAX. Blockage in your canal? MiraLAX.”

>>Unwelcome to Walmart

Walmart announced that they will be repurposing one North Dallas location into a fulfillment center dedicated entirely to online delivery and curbside pickup, with no more in-store shopping. As a proverbial canary in the low-price coal mine, this could signal a permanent shift towards local delivery and curbside pickup over conventional brick-and-mortar shopping.

>>Busch Beer is for the dogs

Tired of sharing your beer with your dog? Busch Beer has announced a contest to hire a doggo “Chief Tasting Officer” for its popular Busch Dog Brew, and the winner could take home $20,000! To enter, post a picture of your pooch on social media with the hashtag #BuschCTOcontest… so animal services can come pick them up. JK sounds fun, good luck.

Where to Read the Latest E-Commerce News

For the entrepreneurs who like to stay on top of trends, for the curious who love to have a global world view, and for the intellectuals who live on the edge of levity, The Packet is for you.