Discover how 3PLs and Brands have revolutionized their Order Fulfillment and Warehouse Operations with ShipHero’s Warehouse Management System.

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Located in Toronto, Canada, 247 Fulfillment is a leading third-party logistics (3PL) provider that helps eCommerce brands manage inventory and ship orders to their customers. As a vital link in the supply chain, the company’s commitment to efficiency, accuracy, and client satisfaction is paramount.
Initially a small operation, 247 Fulfillment experienced rapid growth, quickly moving from a 2,000-3,000 square foot facility to a 17,000 square foot warehouse –– over 580% growth ––, and eventually to its current 50,000 square foot space. This equals to a 1,900% increase, meaning their warehouse has grown to be 20 times its original size. The company’s quick expansion caused major operational issues that threatened their quality of service. The search for a robust and reliable warehouse management system (WMS) became critical to their survival and long-term success.
“I describe ShipHero as the brains of our operation,” stated Zaid Shahatit, co-founder of 247 Fulfillment, who credits their partnership with ShipHero for several key improvements.
Before adopting a specialized eCommerce fulfillment solution, 247 Fulfillment was grappling with the limitations of manual processes and inadequate technology. The company initially relied on a combination of ShipStation, pen, and paper. This manual approach, while feasible for a handful of orders, quickly became a liability as order volume increased.
Zaid noted that even at just 50 orders a day, they were making one to two mistakes. This level of inaccuracy was a major threat to client trust and the company’s reputation, making it impossible to scale effectively.
The absence of a sophisticated WMS also meant they lacked the tools to streamline complex operations. Managing inventory, optimizing warehouse layouts, and ensuring accurate order fulfillment were labor-intensive and prone to human error. Without a centralized system, there was no real-time visibility into warehouse activities, creating a black box for both the 247 Fulfillment team and their clients. The company understood that, to grow, they needed to replace their outdated methods with a powerful, scalable, and reliable fulfillment software.
The decision to partner with ShipHero was driven by a client’s specific request, but it quickly proved to be a transformative choice for 247 Fulfillment. Zaid explained that the transition was “a great decision,” as ShipHero provided the robust WMS functionality the company desperately needed.
ShipHero’s comprehensive suite of features addressed their core challenges head-on. The software’s ability to standardize and automate key warehouse processes was a game-changer. This automation not only improved accuracy but also freed up the team to focus on providing an excellent client experience.
The multi-warehouse allocation (MWA) feature was particularly impactful, enabling 247 Fulfillment to seamlessly integrate with existing 3PL networks for U.S. brands looking to expand into the Canadian market. This feature eliminated the need for complex, separate integrations and setups, making cross-border expansion frictionless.
Implementing ShipHero immediately improved how 247 Fulfillment operated and served its clients. The biggest win was a massive drop in shipping errors, which built client trust. This new efficiency also lowered their cost per package, saving their clients money.
ShipHero also brought a huge benefit in transparency. Clients could now log in to a dedicated portal to see every detail of their fulfillment process, from who packed their order to whether service agreements were being met. Zaid explained that this full visibility helps clients feel comfortable with them as their logistics partner.
With ShipHero as their WMS, 247 Fulfillment is well-positioned for future growth. The company’s commitment to continuous improvement means they will continue to leverage ShipHero’s advanced features to further optimize their operations. They see their software as a critical investment, on par with physical infrastructure like racking and materials, that will continue to drive efficiency and scalability.
The partnership with ShipHero also provides access to a valuable community of 3PL operators, allowing 247 Fulfillment to share best practices and gain insights to further refine their processes. This network, combined with ShipHero’s robust features like multi-warehouse allocation, positions them as a strategic partner for international brands, especially those looking to expand into the Canadian market. Their goal is to maintain their reputation for cost savings, transparency, and impeccable SLA performance, ensuring sustained success in the competitive eCommerce fulfillment industry.
With this powerful foundation, 247 Fulfillment is ready to not just meet the future of eCommerce, but to help build it.
Webster Fulfillment, a third-party logistics (3PL) provider, was drowning in inventory. The company faced various logistical challenges: unpredictable volume spikes, constant onboarding of new employees, and managing over 15,000 SKUs. To tackle these issues, they integrated a user-friendly platform with exceptional customer support to streamline their operations. Enter ShipHero’s Warehouse Management System (WMS): Webster’s secret for optimized inventory management, automation, and increased productivity.
Founded over four years ago, Webster Fulfillment serves direct-to-consumer (DTC) and B2B clients, focusing on flat-pack apparel, electronics, and medical supplies. Before ShipHero, they struggled with complex inventory management and adapting to constant demand changes, including the integration of robotics.
Rick Moser, Director of Operations, noted that implementing robotics was one of their biggest challenges in the past six years. ShipHero’s adaptability proved essential, providing the tools and knowledge to facilitate the transition and ensure smooth integration with changes in product stowing, receiving methods, and bot interactions.
ShipHero provided Webster Fulfillment with an intuitive, scalable solution to address those challenges. The system’s user-friendly interface allowed new employees to be trained quickly, reducing the time needed to get them operational from hours to minutes. The WMS seamlessly integrated with automation systems, such as robotics, facilitating the handling of large SKU counts and streamlining order fulfillment processes. Additionally, the robust reporting capabilities and customer service support further improved operations by providing instant access to vital data and personalized assistance.
Sarah Judd, Senior Manager of Client and Vendor Relations at Webster, emphasized that ShipHero’s exceptional customer service has been instrumental in their success. Judd, who uses ShipHero’s dashboard and reporting functions for comprehensive information management, praised the system’s user-friendly interface and seamless integration capabilities.
ShipHero’s powerful features worked in perfect harmony to help Webster Fulfillment overcome its logistical obstacles. Thanks to the user-friendly interface, new employees were trained and picking orders within 30-45 minutes, eliminating the typical onboarding headache. The seamless integration with automation allowed Webster’s robotic systems to function like a dream, ensuring orders were fulfilled with efficiency and precision.
On top of that, ShipHero’s robust reporting tools provided real-time insights, empowering Webster to make data-driven decisions faster than ever before. With personalized customer support always ready to jump in and troubleshoot, Webster experienced smooth sailing even during the most complex transitions. And as their operations expanded, ShipHero’s scalable platform adapted without breaking a sweat, accommodating new SKUs and evolving needs with grace.
Having ShipHero in their corner, Webster Fulfillment transformed its warehouse processes, from struggling with inventory to running a slick, efficient operation. By simplifying training, integrating automation, and offering exceptional customer support, ShipHero enabled Webster to handle complex challenges with ease.
Overall, the company was able to secure meaningful improvements across key performance indicators: onboarding efficiency, operational speed, accuracy, and productivity. New hires? Trained in a flash. Robotics? Handled. Scaling up? Easy. New challenges? Bring them on!
“There are a lot of users using ShipHero, and there’s a reason for that,” said Caleb Webster, co-founder and president of Webster Fulfillment. “I think a big portion of that is in the trainability and then just the simplistic nature of the user interface,” he added. Indeed, that simple yet powerful interface boosted Webster’s productivity and morale, and today the company plans to continue growing with ShipHero’s support.
Arsen Janikyan, founder and CEO of Ops Engine, launched his Direct-to-Consumer fulfillment center in July 2023 with a clear vision: to offer a solutions-based, high-quality service.
Coming from a background rooted in operations and a deep understanding of the eCommerce landscape, Janikyan knew the right Warehouse Management System (WMS) would be foundational to his company’s success. Ops Engine handles a diverse range of products, from footwear and apparel to sensitive items like fertility home test kits and supplements, demanding a robust and adaptable logistics partner.
“When you have an amazing warehouse management system and strong operational rigor, that’s where you create the magic.”
Highlights:
Before establishing Ops Engine, Janikyan spent five months rigorously evaluating various warehouse management systems. He quickly identified a common pain point in the industry: outdated software that made crucial tasks unnecessarily complex. Integrating with essential eCommerce platforms like Shopify, for instance, often demanded “tons of settings” and cumbersome processes, hindering efficiency and client onboarding. This presented a significant hurdle for any new fulfillment center aiming for rapid growth and operational excellence. Clients often ask, “How can I streamline my eCommerce integration?” or “What are the common challenges with older WMS solutions?” Ops Engine sought to bypass these issues from day one.
After extensive research, Janikyan chose ShipHero due to its remarkably user-friendly interface, real-time customer support, and lean receiving processes. A critical deciding factor was ShipHero’s robust automation rules and seamless integration capabilities, particularly with Shopify. Where older systems required complex configurations for Shopify, ShipHero made it a “two, three clicks” process. This ease of integration meant Ops Engine could swiftly connect with brands, minimizing setup time and potential errors. Ops Engine particularly valued ShipHero’s development approach, as Janikyan noted, “ShipHero really understands warehouse operations, not just from a technical perspective. Because most softwares are built by engineers for operators, not built by engineers with operators for operators. ShipHero is different. It understands what it needs to be successful.”
ShipHero quickly became integral to Ops Engine’s operational rigor, yielding significant results. The lot management feature proved invaluable, especially for their four brands requiring strict expiration date tracking. This capability, combined with automated email notifications and manual follow-ups, ensures no expired products are shipped, a critical differentiator from previous providers. For handling high volumes, Ops Engine leverages ShipHero’s efficient outbound shipping with both single and multibatch pick carts.
Another key feature, the “Hospital feature,” provides an “errorproofing” strategy for order review, using a “red, yellow, green” alert system to prioritize urgent issues and ensure robust quality control before shipment. Furthermore, the extensive automation rules are a favorite feature, allowing Ops Engine to offer “almost if not unlimited amounts of customization” to brands, truly embodying their slogan: “Your warehouse department.” As Janikyan proudly states, “We happily mention it on our prospect calls because, one: we know it has a great reputation. Two: it has great features.” This transparency fosters trust and attracts new clients seeking a superior fulfillment partner.
Ops Engine is poised for significant future growth, with Janikyan envisioning expansion to multiple locations and scaling to handle massive volumes. He attributes the “speed in which we’re able to act and react” to ShipHero, enabling Ops Engine to “onboard brand after brand after brand.” This ability to rapidly grow the client base while maintaining lean and efficient operations is a direct result of ShipHero’s intuitive design and powerful features. Ops Engine continues to build on this foundation, confident that ShipHero will support their trajectory as they evolve and expand their boutique fulfillment services.
Ops Engine’s partnership with ShipHero underscores the power of a WMS designed by operators for operators. By embracing ShipHero’s user-friendly interface, robust features like lot management and automation rules, and seamless integrations, Ops Engine has not only resolved common fulfillment challenges but has also established itself as a highly efficient and reliable Direct-to-Consumer partner. This strategic alliance allows Ops Engine to consistently deliver quality service, prevent issues like expired inventory, and maintain strong client relationships, all while laying the groundwork for ambitious future expansion.
Ready to take your fulfillment operations to the next level? Learn how ShipHero can help your business scale and succeed. Contact us today!
When Deliverzen, a rapidly growing third-party logistics (3PL) provider, set its sights on scaling operations to meet surging customer demand, the challenges were significant. From unreliable inventory counts to cumbersome manual workflows and slow customer onboarding, inefficiencies were holding the company back. By adopting ShipHero’s Warehouse Management System (WMS), Deliverzen overcame these obstacles, transforming its operations and doubling its daily shipping capacity.
The limitations of their existing systems initially hampered Deliverzen’s fulfillment operations. Relying on a mix of custom and enterprise WMS platforms, the company encountered frequent inefficiencies that made scaling difficult.
Customer onboarding was a drawn-out process, inventory counts were inconsistent, and many processes required manual oversight, stretching resources thin. As order volumes grew, these roadblocks became critical.
“Many processes were manual, requiring constant oversight, which severely limited our ability to scale,” explained Drew Horner, Owner of Deliverzen.
Recognizing the need for a more efficient and scalable solution, Deliverzen partnered with ShipHero. The user-friendly interface, reliable inventory management tools, and efficient onboarding process made the transition remarkably smooth.
Staff adapted to ShipHero’s system within minutes, and weekly calls with ShipHero’s support team ensured a seamless implementation. Comprehensive training materials further reduced troubleshooting and streamlined operations.
“The onboarding process was fast, easy, and reliable, allowing us to scale without missing a beat,” shared Horner.
The impact of ShipHero’s WMS was immediate and measurable. Deliverzen scaled from processing 3,000–4,000 orders daily to an impressive 7,000–8,000 orders. The Bulk Ship feature streamlined high-volume shipments, while automation tools reduced the reliance on manual processes, improving overall productivity.
With WorkforceHero and the Labor Cost Dashboard, Deliverzen optimized labor allocation and tracked productivity in real-time, enabling them to make data-driven decisions. These improvements contributed to a 70% reduction in customer service tickets, as accurate inventory counts and efficient workflows reduced errors and delays.
“ShipHero has helped us scale without worrying about system breakdowns. It’s reliable and gives us peace of mind,” Horner noted.
Thanks to ShipHero, Deliverzen overcame its initial challenges and positioned itself for continued growth. By automating processes and leveraging ShipHero’s robust tools, Deliverzen doubled its shipping output, reduced inefficiencies, and streamlined operations to meet the demands of a fast-paced eCommerce market.
Deliverzen’s success demonstrates how the right WMS can revolutionize fulfillment operations. With ShipHero, you can achieve similar results, from streamlining workflows to scaling confidently.
Discover how ShipHero can help you achieve your logistics goals. Contact us today!
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