When Brandfox set out to revolutionize its fulfillment operations, the stakes were high. As a rapidly growing fulfillment provider offering eCommerce, B2B, and retail services across the U.S., Brandfox needed a solution that could keep pace with its ambitious growth. With ShipHero’s agile Warehouse Management System (WMS), Brandfox dramatically transformed labor costs, improved efficiency, and positioned itself as a leader in omnichannel fulfillment.
Scaling Challenges in a Fast-Paced Industry
Brandfox’s journey wasn’t without obstacles. Initially relying on legacy systems like AS/400 and ShipStation, the company struggled to manage its expanding B2B fulfillment services. Meeting the complex requirements of clients like Target and Sephora proved increasingly difficult, especially with manual processes slowing operations.
Case tracking depended on Google Sheets, leading to inefficiencies and time-intensive workflows. The team also faced unpredictable order spikes, which strained operations and jeopardized their ability to meet service level agreements (SLAs). With the need to scale its fulfillment center to handle both eCommerce and B2B operations, Brandfox knew a more robust solution was essential.
Finding the Right Partner in ShipHero
Brandfox chose ShipHero’s WMS for its adaptability, scalability, and ability to streamline fulfillment processes. The platform provided tools integrated into Brandfox’s operations, enabling them to manage diverse fulfillment channels more effectively.
“As a fast-scaling startup, we needed a partner that could grow with us. ShipHero has delivered every step of the way,” said Courtney Abel, CEO and founder of Brandfox.
ShipHero’s Wholesale Feature App replaced the manual tracking systems that had been a major bottleneck, while Smart Stations optimized packing and picking processes. The platform’s API integrations allowed Brandfox to incorporate its custom workflow tool, Kukula, for even greater operational efficiency.
The Impact of ShipHero’s WMS
The results of implementing ShipHero were transformative. Brandfox achieved monthly labor savings of $20,000 thanks to the Wholesale Feature App, which eliminated the need for manual data tracking. Smart Stations boosted packing efficiency, increasing rates from 35–40 packs per hour to 55–65 packs per hour. Meanwhile, pick rates surged to 225 units per hour, allowing Brandfox to meet even the most demanding order spikes.
These improvements didn’t just enhance efficiency – they also empowered Brandfox to expand its operations. What began as a B2B-focused warehouse evolved into a fully operational omnichannel fulfillment center capable of handling eCommerce and retail orders across the United States.
“ShipHero has grown alongside us, transforming from a niche tool to a leading WMS provider. We’re thrilled to be part of their journey,” Abel added.
A Vision for the Future
Brandfox plans to continue scaling its omnichannel fulfillment centers and integrating more automation into its workflows. With ShipHero’s ongoing commitment to reinvesting in its product and innovating for the future, Brandfox is confident in its ability to achieve these goals.
“ShipHero is always going to be our number one because they listen, they’re innovative, and they continue to invest in their product,” Abel said.
A Partnership That Powers Success
Brandfox’s decision to partner with ShipHero has proven to be a turning point. The agility and responsiveness of ShipHero’s WMS have enabled Brandfox to achieve operational excellence while maintaining the flexibility to adapt to an ever-changing market.
Whether saving time, reducing costs, or improving fulfillment efficiency, ShipHero has delivered the tools and support that Brandfox needed to thrive.
Ready to take your fulfillment operations to the next level? Learn how ShipHero can help your business scale and succeed. Contact us today!
