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Located in Toronto, Canada, 247 Fulfillment is a leading third-party logistics (3PL) provider that helps eCommerce brands manage inventory and ship orders to their customers. As a vital link in the supply chain, the companyâs commitment to efficiency, accuracy, and client satisfaction is paramount.
Initially a small operation, 247 Fulfillment experienced rapid growth, quickly moving from a 2,000-3,000 square foot facility to a 17,000 square foot warehouse ââ over 580% growth ââ, and eventually to its current 50,000 square foot space. This equals to a 1,900% increase, meaning their warehouse has grown to be 20 times its original size. The companyâs quick expansion caused major operational issues that threatened their quality of service. The search for a robust and reliable warehouse management system (WMS) became critical to their survival and long-term success.
âI describe ShipHero as the brains of our operation,â stated Zaid Shahatit, co-founder of 247 Fulfillment, who credits their partnership with ShipHero for several key improvements.
Before adopting a specialized eCommerce fulfillment solution, 247 Fulfillment was grappling with the limitations of manual processes and inadequate technology. The company initially relied on a combination of ShipStation, pen, and paper. This manual approach, while feasible for a handful of orders, quickly became a liability as order volume increased.
Zaid noted that even at just 50 orders a day, they were making one to two mistakes. This level of inaccuracy was a major threat to client trust and the companyâs reputation, making it impossible to scale effectively.
The absence of a sophisticated WMS also meant they lacked the tools to streamline complex operations. Managing inventory, optimizing warehouse layouts, and ensuring accurate order fulfillment were labor-intensive and prone to human error. Without a centralized system, there was no real-time visibility into warehouse activities, creating a black box for both the 247 Fulfillment team and their clients. The company understood that, to grow, they needed to replace their outdated methods with a powerful, scalable, and reliable fulfillment software.
The decision to partner with ShipHero was driven by a clientâs specific request, but it quickly proved to be a transformative choice for 247 Fulfillment. Zaid explained that the transition was âa great decision,â as ShipHero provided the robust WMS functionality the company desperately needed.
ShipHeroâs comprehensive suite of features addressed their core challenges head-on. The softwareâs ability to standardize and automate key warehouse processes was a game-changer. This automation not only improved accuracy but also freed up the team to focus on providing an excellent client experience.
The multi-warehouse allocation (MWA) feature was particularly impactful, enabling 247 Fulfillment to seamlessly integrate with existing 3PL networks for U.S. brands looking to expand into the Canadian market. This feature eliminated the need for complex, separate integrations and setups, making cross-border expansion frictionless.
Implementing ShipHero immediately improved how 247 Fulfillment operated and served its clients. The biggest win was a massive drop in shipping errors, which built client trust. This new efficiency also lowered their cost per package, saving their clients money.
ShipHero also brought a huge benefit in transparency. Clients could now log in to a dedicated portal to see every detail of their fulfillment process, from who packed their order to whether service agreements were being met. Zaid explained that this full visibility helps clients feel comfortable with them as their logistics partner.
With ShipHero as their WMS, 247 Fulfillment is well-positioned for future growth. The companyâs commitment to continuous improvement means they will continue to leverage ShipHeroâs advanced features to further optimize their operations. They see their software as a critical investment, on par with physical infrastructure like racking and materials, that will continue to drive efficiency and scalability.
The partnership with ShipHero also provides access to a valuable community of 3PL operators, allowing 247 Fulfillment to share best practices and gain insights to further refine their processes. This network, combined with ShipHeroâs robust features like multi-warehouse allocation, positions them as a strategic partner for international brands, especially those looking to expand into the Canadian market. Their goal is to maintain their reputation for cost savings, transparency, and impeccable SLA performance, ensuring sustained success in the competitive  eCommerce fulfillment industry.
With this powerful foundation, 247 Fulfillment is ready to not just meet the future of eCommerce, but to help build it.
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A fast-growing 3PL outgrew spreadsheets and a rigid legacy WMS. Learn how switching to ShipHero unlocked same-day shipping speed, real-time client visibility, and 30-to-60-minute staff onboarding.
Frankly Fulfillment was built by an e-commerce veteran who understood fulfillment from the merchant side. But as order volume climbed, the tools holding operations together â spreadsheets, pen and paper, ShipStation â became the biggest obstacle to growth.
The core problem wasn't just inefficiency. The existing warehouse management system was architecturally incapable of handling the realities of a growing 3PL operation.
No real scalability. Spreadsheets and basic shipping tools were never designed for multi-client, high-volume 3PL workflows.
Locked orders. The previous WMS locked orders on receipt. Editing or canceling required manual phone and email support â a constant drain on staff.
Fulfillment errors. Missing items from totes were a recurring issue, forcing packers to stop mid-workflow to investigate discrepancies.
Vendor lock-in. Their previous provider charged extra for reports, API access, and new features â a "my way or the highway" model that penalized growth.
"The astronomical benefit of using a WMS built by people who actually understand warehouse procedures â that's what we were missing."â Founder, Frankly Fulfillment
The decision came down to one thing: partnership over transactions. Where the previous vendor charged for every feature and resisted customization, ShipHero's model was built around helping 3PLs grow.
Despite a tight transition window caused by an ending contract, the ShipHero onboarding team facilitated a smooth migration. Shipping speeds and order processing volumes improved immediately after go-live, driven by a more intuitive UI and smarter picking and batching logic.
Since implementing ShipHero, Frankly Fulfillment scaled from near zero to approximately 65,000 orders per month. But the impact goes beyond volume.
KPI visibility. The warehouse now tracks brand storage utilization, order profitability, and individual picker and packer speeds â metrics that were invisible before.
Client self-service. Clients can directly manage their inventory and orders in real time â no support tickets, no phone calls to cancel an order.
Flexible shipping logic. Rate Shop Plus supports nuanced rules that match the complexity of running multiple client accounts at scale.
Labor efficiency. Color-coded picking racks and intuitive iPad workflows reduce training time and picking errors across the warehouse floor.
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Top Operator (TOP), a national 3PL with 7 locations, partnered with High-Volume Brand (HVB) to optimize fulfillment for a rapidly scaling product line. By implementing ShipHeroâs Direct Pack-to-Light technology, the operator proved that a single warehouse station can handle massive volume. The result was a sustained average of 253 items per hour and a peak throughput of 555 items per hour, allowing the 3PL to centralize inventory and manage 1.1 million projected annual orders without bottlenecks.
HVB did not face an overnight crisis, but rather the compounding pressure of sustained success. Their order volume nearly doubled in two years, creating a complex logistical hurdle:
As the brand grew, TOP faced a choice: continue fracturing inventory across multiple warehouses to handle the load, or find a technology that could process the entire volume from a single hub.
In previous years, the 3PL attempted to manage peaks by splitting inventory among different warehouses. According to the 3PLâs Key Accounts Director, this was ânot a good idea,â as it added complexity and reduced efficiency.
To solve this, TOP deployed ShipHeroâs Direct Pack-to-Light. This system uses visual cues to automate decision-making at the packing station, allowing a single facility to handle the throughput that previously required a multi-node network.
âPack-to-Light was undoubtedly a game changer; it allowed us to handle the entire projected peak volume from a single facility, whereas in previous years, we had tried splitting the inventory among different warehouses. This clientâs order profile and product mix are a perfect fit for this flow.â
â Key Accounts Director, Top Operator (TOP)
To achieve this level of centralization and speed, the 3PL utilized a dual-feature strategy. The concept of âDirect Pack-to-Lightâ combines two distinct ShipHero capabilities into a unified, high-velocity workflow:
By combining the structural efficiency of the Direct Pack Station with the visual speed of Pack-to-Light Technology, the operator removed cognitive load from the packers, allowing for âfollow-the-lightâ simplicity even with complex orders.
TOP relied on this combined technology to successfully meet the brandâs throughput needs. To ensure the case study relied on accurate production capabilities rather than theoretical estimates, the operations team analyzed performance using â5-minute active blocksâ to filter out idle time.
The warehouse shattered its previous manual baselines established during the 2023 peak season:
The data highlights that the system maintained high velocity even when handling âmassive ordersâ. Typically, large orders with high line counts create bottlenecks at the label printer, but the Pack-to-Light workflow mitigated this, allowing for continuous flow even during complex packing scenarios.
While speed is the primary metric, the 3PLâs leadership identified two critical indirect benefits that brought immense value to the business structure:
For HVB, the partnership with TOP provided stability during critical growth phases. As noted by the Key Accounts Director, the brand has âfound a solid partner... one that covers the market effectively by providing great shipping service.â
By moving from manual processing to Direct Pack-to-Light, the 3PL successfully maintained system integration and on-time accuracy for a volume of 1.1 million orders, proving that the right tech stack allows brands to scale without fracturing their inventory operations.
Disclaimer:The companies featured in this case study requested anonymity for competitive reasons. âTop Operator (TOP)â and âHigh-Volume Brand (HVB)â are placeholders used to represent the parties involved; however, all throughput metrics and operational results presented are factual and verified based on actual warehouse performance data.
Good Company was approached by a large dinnerware supplier that needed a 3PL, just a few weeks before Black Friday.
They would be Good Companyâs first ever 3PL client and there was no room for error. Good Company needed a solution that could easily integrate with Shopify, and that would scale with them as they were looking to grow quickly. This was just the beginning. Enter ShipHero. With Warehouse Management Software that can serve 3PLs just as well as brands, and a direct integration with Shopify, it was the obvious choice. After the first sales call and then onboarding, it became apparent that ShipHero was the right solution.
âShipHero checked all the boxes,â said Chad Carlton, the founder of Good Company. âAll the fundamentals are there.â
Good Company found that the seamless integration with Shopify was just the beginning of how ShipHero could make their 3PL work better than ever. With an average of six items per order and over 2,000 SKUs, ShipHeroâs multi-item batch feature was key to making their warehouse teamâs lives easier. âWe were able to slash pick times in half,â Carlton said.
âShipHero for the money, service level and support there is no comparable offering. ShipHero is the multi-tool in our belt.â
Good Company was able to use many of ShipHeroâs most helpful features to increase their revenue and build a reputation for good work. âWe went from shipping out 500 to 600 units a day to 6,000 to 10,000 units a day. That was all built on the back of ShipHero managing the nuts and bolts of the organization,â Carlton said.
Dynamic slotting and rate shopping proved their value as quickly as multi-item batch and the seamless Shopify integration. With these tools, Good Company was able to build their business without a website or a name. Their outstanding work and service levels were all the promotion they needed.
Because ShipHero is intuitive and easy-to-use, Good Company clients have all they need to help themselves. âThe ability to teach new customers how to use the software so they can help themselves is a huge difference maker,â Carlton said. âShipHeroâs client facing transparency and the dashboard that it delivers to clients has been probably the best wow factor when prospecting new customers.â
Chad Carlton believes that the future is bright for Good Company. âThe intent is to continue to scale â we will go multi-warehouse â will go to more LTL fulfillment to become more well-rounded ⌠go more omnichannel to contact more traditional brick and mortar retailers âŚâ
âWith so much growth on the horizon, itâs important to know that your partners are in it for the long haul. The leadership, the service levels, they all inspire confidence that we neednât be concerned that ShipHero will no longer grow to satisfy our current and future needs.â
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