Shiphero Blog

The Fulfillment Innovation Wheel

It’s no secret that today’s world of ecommerce is changing rapidly. Third party logistics (3PL) and fulfillment providers that don’t find a way to keep up with, if not surpass, the pace of growth during this ecommerce boom is at serious risk of getting left behind. That’s why we invented The Fulfillment

Graphic titled The Fulfillment Innovation Wheel with segments labeled Experience, Operation, and Growth.

In this article
h2
h2
h3
h3
Infographic wheel showing 12 types of fulfillment innovation divided into Experience, Operation, and Growth sectors.

It’s no secret that today’s world of ecommerce is changing rapidly. Third party logistics (3PL) and fulfillment providers that don’t find a way to keep up with, if not surpass, the pace of growth during this ecommerce boom is at serious risk of getting left behind.

That’s why we invented The Fulfillment Innovation Wheel: to help 3PLs understand what capabilities and service offerings they need to implement in order to be successful, and to help online retailers and brands choose which 3PL is right for them by allowing them to ‘check the boxes’.

We studied the most successful 3PLs and fulfillment providers in the industry to understand what sets them apart. The answer was that they understood their mission, and they used this set of 12 capabilities as a flywheel to continually delight their customers and push themselves towards greater success and innovation.

Each and every 3PL we observed invested heavily in certain capabilities like personalization, delivery speed or frictionless returns, but always satisfied their client’s basic requirements for every capability on the flywheel. And always, the main focus was on Customer Experience, Growth and Scalability, and Operational Excellence.

Without further ado, we present The Fulfillment Innovation Wheel!

To view all blogs in this series, click the links below:

  1. 2-Day Delivery
  2. Same Day Shipping
  3. At the Box Personalization
  4. Designed for Returns
  5. Sustainable Fulfillment
  6. Resilient Shipping
  7. Distributed Fulfillment
  8. Data Now
  9. Automation
  10. Scale Up and Out
  11. Integration Stack
  12. Professional Services

Learn more about ShipHero's industry-leading warehouse management software.

the process

Explore more of our features

Large commercial building with ShipHero logo, fenced yard, and power lines against clear sky.Shiphero logo on a grey background
April 2, 2024

Best 3PL Companies in Canada You Should Know About

Explore the top 3PL companies in Canada and learn how third-party logistics providers play a vital role in optimizing supply chains. Discover the benefits of partnering with a 3PL, key services offered, and steps to start working with a 3PL in Canada.

Read more
Arrow icon
Wide view of an indoor warehouse with shelves, colorful bins, and a worker in the background.Shiphero logo on a grey background
April 2, 2024

Top 5 Best Third-party Logistics (3PL) Companies

Discover the top 5 best third-party logistics (3PL) companies for your business needs, offering extensive networks, advanced technology, and superior customer service. Learn about the benefits of 3PL services, how to choose the right provider, and avoid common mistakes.

Read more
Arrow icon
Warehouse worker using a mounted tablet to manage inventory bins in red, blue, green, and yellow on metal shelves.Shiphero logo on a grey background
April 2, 2024

What is a 3PL Warehouse Management System?

Discover the role, benefits, key features, requirements, and implementation of a 3PL Warehouse Management System (WMS) for optimizing warehouse operations. Learn about scalability, integration, real-time visibility, and customization options to choose the best solution for your business.

Read more
Arrow icon
Shiphero logo on a grey background
September 1, 2026

Descartes Acquires Extensiv: What It Means for 3PLs

On September 1, 2026, Descartes Systems Group announced its acquisition of Extensiv for approximately $120 million. What was announced, what usually follows deals like this, and the questions Extensiv customers should put to their vendor before renewal.

Read more
Arrow icon
Shiphero logo on a grey background
September 1, 2026

Compare Extensiv vs ShipHero | The Best Alternative

How does ShipHero’s Warehouse Management System stack up against Extensiv’s (a.k.a 3PL Central) Warehouse Manager? Learn more about ShipHero, its features and how it differs from 3PL Central.

Read more
Arrow icon
Shiphero logo on a grey background
August 24, 2026

AI-Friendly WMS, Security-First: How to Evaluate Agent Access to Your Warehouse Data

Read-only by default, opt-in read-write. Scoped credentials. Field-level PII control. Revocable tokens. How to evaluate whether a WMS is safe to connect an AI agent to.

Read more
Arrow icon