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Located in the Netherlands, Vareya began providing 3PL services for B2B companies across Europe, Asia and the UK in 2008. With just 30 full-time employees, and looking to switch to a B2C business in 2016, Vareya knew that their current, disorganized warehouse management solution wouldnât allow them the growth they wanted. All of these non-integrated systems led to a ton of paperwork, a ton of mistakes and a ton of headaches.
Enter ShipHero. With its fully end-to-end Warehouse Management Software solution, ShipHero was able to migrate all of Vareyaâs systems to an all-in-one platform. Instead of using a variety of different software, Vareya could now just look to ShipHero to run its warehouses.
Vareya began a strictly B2B company in 2008, but was looking to grow. In 2016, they began the B2C side of the company, onboarding smaller clients. However, just 3 years ago, when they landed a larger client, their Operations Manager, Jamal Boud knew it was past time to make a change.
âSystems were quite separated. One for inventory management, another tool for barcodes/labels and one for systems to connect to stores. Another system for returns,â observed Jamal Boud. âOur new client was very large and IT and integrations were quite important to them. So, I knew we would need a better, more streamlined system.â
ShipHero was new to the Netherlands at that time, but once Jamal saw a demo, he was hooked. âI had a call with Yosef and it was all integrated, from A to Z. When a client is onboarded, connecting with the store is plug and play, even the clients can do it, it takes like 5 minutes,â Jamal said. âEverything that we needed was integrated. It was like a system that was built for us.â
âSince using ShipHero, we tripled our business. Receiving new leads and new clients daily. They always ask which system we use, and once they see ShipHero, the clients love it,â Jamal said.
Because of ShipHeroâs outstanding client support teams and its intuitive system, Vareya can onboard new clients weekly. In fact, Jamal credits ShipHero, especially the ability for clients to create their own accounts in the system, as the reason clients choose Vareya.
Time Another ShipHero feature that both Vareya and their clients love are the reports. With past systems that didnât communicate, it was hard for Vareya or their clients to know when an item didnât ship or when they were running low on specific inventory. This led to unhappy customers and frustrating situations for Vareya.
âReports in ShipHero can be communicated to clients and clients really appreciate the information,â Jamal said. âWith the older system it was easy to miss an out of stock notice or miss an order that didnât ship. Now, when clients receive notifications about inventory, they can act quickly.
Vareya sees growth on the horizon with ShipHero. âWeâve been an advocate from the beginning, because ShipHero has been so helpful,â Jamal said. The company recently moved into a newer warehouse with more square footage to accommodate the additional business theyâre supporting. They have even onboarded a few clients from the U.S. that needed local fulfillment in Europe.
âWe see a lot of growth coming with support from ShipHero,â Jamal said.
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A fast-growing 3PL outgrew spreadsheets and a rigid legacy WMS. Learn how switching to ShipHero unlocked same-day shipping speed, real-time client visibility, and 30-to-60-minute staff onboarding.
Frankly Fulfillment was built by an e-commerce veteran who understood fulfillment from the merchant side. But as order volume climbed, the tools holding operations together â spreadsheets, pen and paper, ShipStation â became the biggest obstacle to growth.
The core problem wasn't just inefficiency. The existing warehouse management system was architecturally incapable of handling the realities of a growing 3PL operation.
No real scalability. Spreadsheets and basic shipping tools were never designed for multi-client, high-volume 3PL workflows.
Locked orders. The previous WMS locked orders on receipt. Editing or canceling required manual phone and email support â a constant drain on staff.
Fulfillment errors. Missing items from totes were a recurring issue, forcing packers to stop mid-workflow to investigate discrepancies.
Vendor lock-in. Their previous provider charged extra for reports, API access, and new features â a "my way or the highway" model that penalized growth.
"The astronomical benefit of using a WMS built by people who actually understand warehouse procedures â that's what we were missing."â Founder, Frankly Fulfillment
The decision came down to one thing: partnership over transactions. Where the previous vendor charged for every feature and resisted customization, ShipHero's model was built around helping 3PLs grow.
Despite a tight transition window caused by an ending contract, the ShipHero onboarding team facilitated a smooth migration. Shipping speeds and order processing volumes improved immediately after go-live, driven by a more intuitive UI and smarter picking and batching logic.
Since implementing ShipHero, Frankly Fulfillment scaled from near zero to approximately 65,000 orders per month. But the impact goes beyond volume.
KPI visibility. The warehouse now tracks brand storage utilization, order profitability, and individual picker and packer speeds â metrics that were invisible before.
Client self-service. Clients can directly manage their inventory and orders in real time â no support tickets, no phone calls to cancel an order.
Flexible shipping logic. Rate Shop Plus supports nuanced rules that match the complexity of running multiple client accounts at scale.
Labor efficiency. Color-coded picking racks and intuitive iPad workflows reduce training time and picking errors across the warehouse floor.
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Top Operator (TOP), a national 3PL with 7 locations, partnered with High-Volume Brand (HVB) to optimize fulfillment for a rapidly scaling product line. By implementing ShipHeroâs Direct Pack-to-Light technology, the operator proved that a single warehouse station can handle massive volume. The result was a sustained average of 253 items per hour and a peak throughput of 555 items per hour, allowing the 3PL to centralize inventory and manage 1.1 million projected annual orders without bottlenecks.
HVB did not face an overnight crisis, but rather the compounding pressure of sustained success. Their order volume nearly doubled in two years, creating a complex logistical hurdle:
As the brand grew, TOP faced a choice: continue fracturing inventory across multiple warehouses to handle the load, or find a technology that could process the entire volume from a single hub.
In previous years, the 3PL attempted to manage peaks by splitting inventory among different warehouses. According to the 3PLâs Key Accounts Director, this was ânot a good idea,â as it added complexity and reduced efficiency.
To solve this, TOP deployed ShipHeroâs Direct Pack-to-Light. This system uses visual cues to automate decision-making at the packing station, allowing a single facility to handle the throughput that previously required a multi-node network.
âPack-to-Light was undoubtedly a game changer; it allowed us to handle the entire projected peak volume from a single facility, whereas in previous years, we had tried splitting the inventory among different warehouses. This clientâs order profile and product mix are a perfect fit for this flow.â
â Key Accounts Director, Top Operator (TOP)
To achieve this level of centralization and speed, the 3PL utilized a dual-feature strategy. The concept of âDirect Pack-to-Lightâ combines two distinct ShipHero capabilities into a unified, high-velocity workflow:
By combining the structural efficiency of the Direct Pack Station with the visual speed of Pack-to-Light Technology, the operator removed cognitive load from the packers, allowing for âfollow-the-lightâ simplicity even with complex orders.
TOP relied on this combined technology to successfully meet the brandâs throughput needs. To ensure the case study relied on accurate production capabilities rather than theoretical estimates, the operations team analyzed performance using â5-minute active blocksâ to filter out idle time.
The warehouse shattered its previous manual baselines established during the 2023 peak season:
The data highlights that the system maintained high velocity even when handling âmassive ordersâ. Typically, large orders with high line counts create bottlenecks at the label printer, but the Pack-to-Light workflow mitigated this, allowing for continuous flow even during complex packing scenarios.
While speed is the primary metric, the 3PLâs leadership identified two critical indirect benefits that brought immense value to the business structure:
For HVB, the partnership with TOP provided stability during critical growth phases. As noted by the Key Accounts Director, the brand has âfound a solid partner... one that covers the market effectively by providing great shipping service.â
By moving from manual processing to Direct Pack-to-Light, the 3PL successfully maintained system integration and on-time accuracy for a volume of 1.1 million orders, proving that the right tech stack allows brands to scale without fracturing their inventory operations.
Disclaimer:The companies featured in this case study requested anonymity for competitive reasons. âTop Operator (TOP)â and âHigh-Volume Brand (HVB)â are placeholders used to represent the parties involved; however, all throughput metrics and operational results presented are factual and verified based on actual warehouse performance data.
Good Company was approached by a large dinnerware supplier that needed a 3PL, just a few weeks before Black Friday.
They would be Good Companyâs first ever 3PL client and there was no room for error. Good Company needed a solution that could easily integrate with Shopify, and that would scale with them as they were looking to grow quickly. This was just the beginning. Enter ShipHero. With Warehouse Management Software that can serve 3PLs just as well as brands, and a direct integration with Shopify, it was the obvious choice. After the first sales call and then onboarding, it became apparent that ShipHero was the right solution.
âShipHero checked all the boxes,â said Chad Carlton, the founder of Good Company. âAll the fundamentals are there.â
Good Company found that the seamless integration with Shopify was just the beginning of how ShipHero could make their 3PL work better than ever. With an average of six items per order and over 2,000 SKUs, ShipHeroâs multi-item batch feature was key to making their warehouse teamâs lives easier. âWe were able to slash pick times in half,â Carlton said.
âShipHero for the money, service level and support there is no comparable offering. ShipHero is the multi-tool in our belt.â
Good Company was able to use many of ShipHeroâs most helpful features to increase their revenue and build a reputation for good work. âWe went from shipping out 500 to 600 units a day to 6,000 to 10,000 units a day. That was all built on the back of ShipHero managing the nuts and bolts of the organization,â Carlton said.
Dynamic slotting and rate shopping proved their value as quickly as multi-item batch and the seamless Shopify integration. With these tools, Good Company was able to build their business without a website or a name. Their outstanding work and service levels were all the promotion they needed.
Because ShipHero is intuitive and easy-to-use, Good Company clients have all they need to help themselves. âThe ability to teach new customers how to use the software so they can help themselves is a huge difference maker,â Carlton said. âShipHeroâs client facing transparency and the dashboard that it delivers to clients has been probably the best wow factor when prospecting new customers.â
Chad Carlton believes that the future is bright for Good Company. âThe intent is to continue to scale â we will go multi-warehouse â will go to more LTL fulfillment to become more well-rounded ⌠go more omnichannel to contact more traditional brick and mortar retailers âŚâ
âWith so much growth on the horizon, itâs important to know that your partners are in it for the long haul. The leadership, the service levels, they all inspire confidence that we neednât be concerned that ShipHero will no longer grow to satisfy our current and future needs.â
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