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With a high volume of orders and a small warehouse team, James Enterprise needed a solution to optimize procedures, enhance efficiency, and reduce costs while continuing to fulfill customer orders. By integrating ShipHero’s WMS, they successfully addressed these challenges and realized significant gains in productivity and cost efficiency.
James Enterprise, previously the main distributor for Berky Water Filtration, encountered a significant challenge in late 2022 when its primary brand faced regulatory issues with the EPA. In response, James Enterprise launched its own brand, Boroux.com, and quickly expanded operations to handle 300,000 orders annually across multiple distribution centers.
Before implementing ShipHero, James Enterprise used Skubana, a system plagued with inefficiencies such as batch processing, error-prone paper pick tickets, and latency issues. They needed a robust WMS to support a seamless transition to paperless operations, optimize warehouse layout, and provide intelligent pick paths to boost order fulfillment speed.
One of the most significant changes was transitioning to paperless operations. Combining tablets and scanners with user-friendly interfaces reduced errors and bolstered worker confidence in order picking. Matt Candrian, James Enterprise VP of Operations, noted, “ShipHero’s intuitive interface and automation rules allow us to reduce errors, save time, and manage our operations more efficiently.”
The warehouse layout was reorganized to minimize walking distances, resulting in faster order picking. ShipHero’s intelligent slotting and inventory bin system introduced efficient pick paths, further streamlining the picking process.
Using sales data and forecasting from their ShipHero WMS, James Enterprise employees set up stations and pre-pack orders, preparing them in advance so that only labels need to be attached later. It took a lot of work to keep up during busy periods, especially when each order had to be picked and packed individually. However, the process has significantly improved the efficiency of bulk shipping during busy times.
“On day 1, a new picker processed 27 orders at 55 seconds per order, and by day 5, they were picking 200 orders at 34 seconds per order. This kind of efficiency was unprecedented for us.” – Matt Candrian, James Enterprise VP of Operations.
The new warehouse employees quickly improved their picking speed, going from 55 seconds per order on the first day to just 34 seconds per order by the fifth day. This translated to a 38% increase in productivity. They achieved this while maintaining operational efficiency with only half the initial workforce.
Implementing AI-generated box size recommendations reduced shipping costs by suggesting the most cost-effective packaging for each order and rate shopping features, reducing shipping costs and timely deliveries.
The transition to ShipHero was seamless, ensuring business continuity during peak shipping. “The whole implementation process with ShipHero was just 3-4 calls and 2 hours of downtime. We didn’t miss a step even in the middle of a shipping day,” added Matt Candrian. Enhanced reporting capabilities provided better tracking of shipping expenses and overall operational performance, giving James Enterprise clearer insight into its logistics and enabling more informed decision-making.
James Enterprise’s switch to ShipHero’s WMS shows how advanced technology can improve warehouse operations. They adapted to a tough market and set new efficiency and cost savings standards. With ShipHero, James Enterprise got a simpler, scalable solution that supported their growth plans and set them up for ongoing success.
Discover how ShipHero can transform your warehouse. Learn more about our solutions and how they can help you achieve similar operational excellence. Get Started with ShipHero Today!
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A fast-growing 3PL outgrew spreadsheets and a rigid legacy WMS. Learn how switching to ShipHero unlocked same-day shipping speed, real-time client visibility, and 30-to-60-minute staff onboarding.
Frankly Fulfillment was built by an e-commerce veteran who understood fulfillment from the merchant side. But as order volume climbed, the tools holding operations together — spreadsheets, pen and paper, ShipStation — became the biggest obstacle to growth.
The core problem wasn't just inefficiency. The existing warehouse management system was architecturally incapable of handling the realities of a growing 3PL operation.
No real scalability. Spreadsheets and basic shipping tools were never designed for multi-client, high-volume 3PL workflows.
Locked orders. The previous WMS locked orders on receipt. Editing or canceling required manual phone and email support — a constant drain on staff.
Fulfillment errors. Missing items from totes were a recurring issue, forcing packers to stop mid-workflow to investigate discrepancies.
Vendor lock-in. Their previous provider charged extra for reports, API access, and new features — a "my way or the highway" model that penalized growth.
"The astronomical benefit of using a WMS built by people who actually understand warehouse procedures — that's what we were missing."— Founder, Frankly Fulfillment
The decision came down to one thing: partnership over transactions. Where the previous vendor charged for every feature and resisted customization, ShipHero's model was built around helping 3PLs grow.
Despite a tight transition window caused by an ending contract, the ShipHero onboarding team facilitated a smooth migration. Shipping speeds and order processing volumes improved immediately after go-live, driven by a more intuitive UI and smarter picking and batching logic.
Since implementing ShipHero, Frankly Fulfillment scaled from near zero to approximately 65,000 orders per month. But the impact goes beyond volume.
KPI visibility. The warehouse now tracks brand storage utilization, order profitability, and individual picker and packer speeds — metrics that were invisible before.
Client self-service. Clients can directly manage their inventory and orders in real time — no support tickets, no phone calls to cancel an order.
Flexible shipping logic. Rate Shop Plus supports nuanced rules that match the complexity of running multiple client accounts at scale.
Labor efficiency. Color-coded picking racks and intuitive iPad workflows reduce training time and picking errors across the warehouse floor.
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Top Operator (TOP), a national 3PL with 7 locations, partnered with High-Volume Brand (HVB) to optimize fulfillment for a rapidly scaling product line. By implementing ShipHero’s Direct Pack-to-Light technology, the operator proved that a single warehouse station can handle massive volume. The result was a sustained average of 253 items per hour and a peak throughput of 555 items per hour, allowing the 3PL to centralize inventory and manage 1.1 million projected annual orders without bottlenecks.
HVB did not face an overnight crisis, but rather the compounding pressure of sustained success. Their order volume nearly doubled in two years, creating a complex logistical hurdle:
As the brand grew, TOP faced a choice: continue fracturing inventory across multiple warehouses to handle the load, or find a technology that could process the entire volume from a single hub.
In previous years, the 3PL attempted to manage peaks by splitting inventory among different warehouses. According to the 3PL’s Key Accounts Director, this was “not a good idea,” as it added complexity and reduced efficiency.
To solve this, TOP deployed ShipHero’s Direct Pack-to-Light. This system uses visual cues to automate decision-making at the packing station, allowing a single facility to handle the throughput that previously required a multi-node network.
“Pack-to-Light was undoubtedly a game changer; it allowed us to handle the entire projected peak volume from a single facility, whereas in previous years, we had tried splitting the inventory among different warehouses. This client’s order profile and product mix are a perfect fit for this flow.”
— Key Accounts Director, Top Operator (TOP)
To achieve this level of centralization and speed, the 3PL utilized a dual-feature strategy. The concept of “Direct Pack-to-Light” combines two distinct ShipHero capabilities into a unified, high-velocity workflow:
By combining the structural efficiency of the Direct Pack Station with the visual speed of Pack-to-Light Technology, the operator removed cognitive load from the packers, allowing for “follow-the-light” simplicity even with complex orders.
TOP relied on this combined technology to successfully meet the brand’s throughput needs. To ensure the case study relied on accurate production capabilities rather than theoretical estimates, the operations team analyzed performance using “5-minute active blocks” to filter out idle time.
The warehouse shattered its previous manual baselines established during the 2023 peak season:
The data highlights that the system maintained high velocity even when handling “massive orders”. Typically, large orders with high line counts create bottlenecks at the label printer, but the Pack-to-Light workflow mitigated this, allowing for continuous flow even during complex packing scenarios.
While speed is the primary metric, the 3PL’s leadership identified two critical indirect benefits that brought immense value to the business structure:
For HVB, the partnership with TOP provided stability during critical growth phases. As noted by the Key Accounts Director, the brand has “found a solid partner... one that covers the market effectively by providing great shipping service.”
By moving from manual processing to Direct Pack-to-Light, the 3PL successfully maintained system integration and on-time accuracy for a volume of 1.1 million orders, proving that the right tech stack allows brands to scale without fracturing their inventory operations.
Disclaimer:The companies featured in this case study requested anonymity for competitive reasons. “Top Operator (TOP)” and “High-Volume Brand (HVB)” are placeholders used to represent the parties involved; however, all throughput metrics and operational results presented are factual and verified based on actual warehouse performance data.
Good Company was approached by a large dinnerware supplier that needed a 3PL, just a few weeks before Black Friday.
They would be Good Company’s first ever 3PL client and there was no room for error. Good Company needed a solution that could easily integrate with Shopify, and that would scale with them as they were looking to grow quickly. This was just the beginning. Enter ShipHero. With Warehouse Management Software that can serve 3PLs just as well as brands, and a direct integration with Shopify, it was the obvious choice. After the first sales call and then onboarding, it became apparent that ShipHero was the right solution.
“ShipHero checked all the boxes,” said Chad Carlton, the founder of Good Company. “All the fundamentals are there.”
Good Company found that the seamless integration with Shopify was just the beginning of how ShipHero could make their 3PL work better than ever. With an average of six items per order and over 2,000 SKUs, ShipHero’s multi-item batch feature was key to making their warehouse team’s lives easier. “We were able to slash pick times in half,” Carlton said.
“ShipHero for the money, service level and support there is no comparable offering. ShipHero is the multi-tool in our belt.”
Good Company was able to use many of ShipHero’s most helpful features to increase their revenue and build a reputation for good work. “We went from shipping out 500 to 600 units a day to 6,000 to 10,000 units a day. That was all built on the back of ShipHero managing the nuts and bolts of the organization,” Carlton said.
Dynamic slotting and rate shopping proved their value as quickly as multi-item batch and the seamless Shopify integration. With these tools, Good Company was able to build their business without a website or a name. Their outstanding work and service levels were all the promotion they needed.
Because ShipHero is intuitive and easy-to-use, Good Company clients have all they need to help themselves. “The ability to teach new customers how to use the software so they can help themselves is a huge difference maker,” Carlton said. “ShipHero’s client facing transparency and the dashboard that it delivers to clients has been probably the best wow factor when prospecting new customers.”
Chad Carlton believes that the future is bright for Good Company. “The intent is to continue to scale – we will go multi-warehouse – will go to more LTL fulfillment to become more well-rounded … go more omnichannel to contact more traditional brick and mortar retailers …”
“With so much growth on the horizon, it’s important to know that your partners are in it for the long haul. The leadership, the service levels, they all inspire confidence that we needn’t be concerned that ShipHero will no longer grow to satisfy our current and future needs.”
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